Facing stiff competition from Dunkin’ Donuts and McDonald’s Starbucks is looking to their pricey icey coffee concoction, the Frappuccino. Starbucks is experiencing a sales decline in the drink and since it accounts for 20% of their sales, that’s not good.
The solution? Ice cream! And wacky flavors!
At up to $5 for a grande, Frappuccino has become the chain’s hot weather go-to drink. To boost sales in the crucial summer season — with McDonald’s soon to sell smoothies nationally — Starbucks plans to:
â€¢Sell Frappuccino ice cream.
â€¢Offer more bottled versions.
â€¢Test wacky ingredients.
â€¢Devise more products for the brand.
Can we get a bacon Frappuccino, please?