KFC is urging customers to buy “pink buckets” to help fight breast cancer. However, you could buy a dozen KFC buckets and it wouldn’t put an extra dime towards breast cancer research, reports The Washington Post. The fine print on KFC’s “buckets for the cure” website speaks for itself:
“KFC restaurant operators have contributed 50 cents to the Susan G. Komen for the Cure for each Komen branded bucket purchased by the operators from April 5, 2010-May 9, 2010 .Customer purchases of KFC buckets during the promotion will not directly increase the total contribution.”
Basically, when the KFC franchises buy their official pink buckets from the KFC supplier, they have to pay $.50 extra per bucket and that goes towards Susan G. Komen for the Cure foundation. The only way to move the needle is if enough customers buy enough pink buckets so that the store has to order more.
Or, you could make a healthy meal at home and use the money you saved on eating out to make a direct donation to a cancer charity. Use a service like Charity Navigator to make sure you pick a good one.
Is that right? Buying KFC buckets fights breast cancer? [Washington Post]