Remember yesterday, when we wrote about some major TV networks balking over whether or not to air a sexy Lane Bryant lingerie ad? Well, it looks like Fox — the arbiter of good taste in prime time — has decided to not be so prim and proper, and will actually air the commercial.
According to BrandWeek, the spot will run during the April 28 broadcast of American Idol. “Following Lane Bryant’s refusal to make requested edits, Fox agreed to air the unedited ad during the last 10 minutes,” the site quotes a source as saying.
Meanwhile, ABC, who Lane Bryant said would only air the ad during the final seconds of Dancing With the Stars, denies the allegations:
Their statements are not true. The ad was accepted. Lane Bryant was treated absolutely no differently than any advertiser for the same product. We were willing to accommodate them, but they chose to seek publicity instead.
Whatever. Here’s the ad again:
Exposure: Fox to Air Lane Bryant Spot [BrandWeek]
Thanks to HennyPenny for the tip!