We Don't Get Why This Sign Is So Funny

People keep sending us the link to this sign outside a shopping center somewhere in Massachusetts and saying things like, “LOL” and “So f-ing hilarious.” But we can’t figure out just what is so humorous about it. After all, it’s just a combination sign for a Pumps gym and a Dick’s sporting goods store.

Is it the skinny little arms holding up the heavy weights on the Pumps sign? Or maybe the cute basketball/soccer ball/baseball apostrophe on the Dick’s logo? Does it have something to do with a gym being next to a sporting goods store?

In case you’re as clueless as we are, here’s a full-size version:
pumps-dicks.jpg

Shawn Elliot’s Twitter