Strapped for cash and got a jones for Arby’s? Good news for you — the company announced they’ll be offering more lower-priced items, including the roast beef sandwich, curly fries and their “jamocha” shake to entice customers dealing with budget constraints.
The Atlanta-based Wendy’s/Arby’s Group has a new value menu with items startingat $1 and will be refreshed with the seasons to feature different items, the Atlanta Journal-Constitution reports.
New ads have also begun rolling out in an effort to call attention to the value menu, showing fans “sharing their stories about why they love Arby’s food,” a company press release says.
“We designed these spots to help us cut through all of the value menu clutter already out there and feature what sets us apart from the rest of the pack…our food,” said Steve Davis, chief marketing officer at Arby’s.
Arby’s introduces $1 items to cope with tight budgets [Atlanta Journal-Constitution]