Burger King Challenges McMuffin With New Breakfast Sandwich

For decades, the fast food muffin sandwich market has been dominated by McDonald’s. But yesterday, Burger King launched a full-on attack on the McMuffin with the launch of their new Breakfast Muffin.

BK’s offering is essentially the same as the Sausage McMuffin, featuring sausage, egg and cheese on an English muffin. It will be featured on the fast food giant’s breakfast value menu, which means it’ll cost you $1 in most places.

“The BK Breakfast Muffin sandwich provides more value for the money to our guests,” said a company bigwig. “We took a breakfast sandwich that has proven likeability among consumers and are delivering it at a great price.”

Another new breakfast item at Burger King is the Breakfast Bowl. It combines roasted potatoes, grilled onions and peppers, scrambled eggs and sausage, and cheese, for the price of $2.79.

Question is: Can BK compete with the McMuffin? And should McDonald’s strike back with a McCroissandwich?

Burger King adds to breakfast menu [South Florida Business Journal]