Comcast To Add Third Dimension Of Boringness To Masters Golf Tourney

Maybe golf would be a more interesting televised sport if it appeared that golf balls or clubs were flying out of your TV right at your head. Comcast will put the theory to test come the April 7, when it will broadcast the Masters in 3D both on TV and online.

Comcast’s blog reports the story:

Our engineers in Comcast Labs have been testing transmission of footage from Augusta National over the past few weeks and I can tell you that it’s nothing short of spectacular. You can see how 3D can dramatically enhance the viewing experience, giving a unique, immersive perspective of the golf environment. The challenges to the players represented by the varied contours of the course come alive and I particularly liked one shot where the sand flew from the bunker. Wow.

To make the experience possible, Comcast will use our fiber network to carry a 3D production feed provided to the Comcast Media Center where we will package it for distribution to our systems and the Masters website. Sony and IBM are playing critical roles in working with us and the Masters to make this 3D broadcast available to consumers.

As our industry experiments with new ways to deliver live 3D content to the home, consumer electronics manufacturers like Sony, Panasonic and Samsung are beginning to make 3D-enabled TV sets available at retail. If you’re one of those early adopters who had to get your hands on an HDTV set in the late 1990s and like to try every new device first, then this is your chance to watch the next big thing. You will also be able to play the live 3D stream at http://www.masters.com on your PC, using a 3D media player, 3D monitor and 3D glasses. Traditional Masters Tournament coverage will continue to be available in HD on CBS and ESPN with highlights On Demand and online.

By the way, if you happen to watch golf on TV, maybe you could help me with something I’ve always wondered — why?

Comcast to deliver The Masters Golf Tournament in 3D to TV and Internet [Comcast Voices]
(Thanks, Simon!)