After the whole Kevin Smith got booted from a Southwest flight for being too fat (or maybe not) thing, the director’s name has quickly become synonymous with being overweight. Just ask the folks at the Jersey City Synergy Fitness.

The gym, located in Smith’s beloved North Jersey, name-checked the Cop Out director on a a large chalkboard marquee outside its front door.

“We help you avoid Kevin Smith-like situations,” read the handwritten sign. And to both clarify their point and get another dig in on the man behind such classics as Jersey Girl and Clerks 2, they add at the bottom, “We’re not referring to uneven-quality film making.”

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