This may come as a surprise to exactly no one, but it looks like most customers of big national banks are less likely to believe their banks are trustworthy, according to a new Forrester poll. Even less surprising: the same poll is done every year, and it’s always the same big banks at the bottom of the list. A Forrester VP explains, “They are public institutions who are in business to make money for their shareholder and inevitably, that shows to customers.”
Actually, Wells Fargo/Wachovia scored considerably higher than the other big banks, but the real winners in the poll are credit unions. After that comes USAA, then ING Direct and then regional and state banks.
Here are the 7 least trusted banks, with HSBC being the least trusted of all.
- Fifth Third
- Capital One
- Bank of America
“The Least-Trusted Banks in America” [Yahoo Finance] (Thanks to Coelacanth!)