Comcast Rebranding Itself As "Xfinity"

Comcast has decided to give up and rebrand its cable and internet offerings as “Xfinity,” which to us sounds like a company that would make porn. Sorry, but it does.

Comcast says:

XFINITY represents the future of our company and it’s a promise to customers that we’ll keep innovating. When we launch XFINITY in a market, we’ll rebrand our products: XFINITY TV, XFINITY Voice and XFINITY Internet (our company, of course, remains Comcast). This transition is already well underway across the country. Next week, XFINITY will roll out in 11 markets including: Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Portland, Seattle, Hartford, Augusta, Chattanooga, parts of the Bay Area and San Francisco, with more markets to come later this year.

Anyhow, we thought the Xfinity logo didn’t look as porny as the name sounds so we tried to help them out.

We’re sure they’d appreciate it if you guys also helped fix the logo. You can link to your version in the comments, or send your ideas to tips@consumerist.com. Perhaps we’ll post the best ones. No nudity please.

Comcast Launches XFINITY [Comcast Blog]