Whole Foods Finds Way To Make Overweight Folk Feel Even More Self-Conscious

Whole Foods is offering bigger discounts — from the current 20 percent to 30 percent — to employees with a low body mass index, as well as non-nicotine use, low cholesterol and blood pressure, Jezebel reports.

From a letter from Whole Foods CEO John Mackey:

We understand these aren’t perfect bio-markers to ensure overall health, but they do have the virtues of still being relatively good, easy to measure and not too expensive to monitor.

Translation: “Eat less, fatties.”

Weigh Less, Pay Less: Whole Foods Offers Discount Based On BMI [Jezebel]
(Thanks, Anna!)