So after sucking for quite a while, Ford ended the year with higher sales, says the NYT. Meanwhile, Chrysler still sucks.
Ford’s cross-town rival Chrysler said its sales for all of 2009 fell below 1 million for the first time since 1962. It sales fell 4 percent in December and 36 percent on the year, to 931,402 vehicles. Its performance in 2009 was the worst among major automakers.
Chrysler also announced more buyer incentives, including “zero percent financing” for almost all 2010 models.
Ford has increased market share by 1 percentage point, the first time this has happened since 1995.
Will incentives convince you to buy a Chrysler? Or are you just going to continue to back away slowly….?