Science Toys "For Girls" Don’t Need As Much Power

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Budding female science nerds of America, Toys R Us has an important message. This message is: “don’t worry your pretty little head with the most powerful science toys we have to offer.”

Okay, maybe that’s not the actual message here. However, it’s easy to draw some rage-inducing conclusions from a catalog page showing three Edu-Science brand toy telescopes or microscopes, where the least powerful of the trio is always the pink one.

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What’s interesting about this grouping is that it doesn’t reflect all of the toys in this line. The least powerful microscope, which was not on sale, actually comes in a nice sleek unisex silver.

Do girls have to buy the pink microscope? No, of course not, but there’s a disturbing message hiding somewhere on this page.

Is this ad sexist?(surveys)


Girls Need Less Power?
[Sociological Images] (Thanks, Cora!)