Finally realizing its pizza is mediocre, Domino’s has decided to take its recipe to the wood chipper and start over with an attempt at a new, better product.
From a press release:
“2010 will be our 50th year in the business, and we are kicking it off with the most aggressive promotion in the history of our company,” said Domino’s Chairman and CEO David A. Brandon. “This is the biggest product introduction we’ve done since…well, pizza.”
The primary changes include:
Â· Crust – A garlic seasoned crust with parsley baked to a golden brown.
Â· Sauce – Sweeter, bolder tomato sauce with a medley of herbs and a red pepper kick.
Â· Cheese – Shredded cheese made with 100% real mozzarella and flavored with just a hint of provolone.
The new recipe is rolling out over the chain’s stores and will be everywhere by Dec. 27. To get people to sample its revamped wares, Domino’s will be offering 2 medium 2-topping pizzas for $12.
If you try the new Domino’s, let us know your reactions at firstname.lastname@example.org. Really, it’s almost certain that the changes will be for the better because there’s so much room for improvement. Whether or not Domino’s will be able to hang with rival Papa John’s is the real issue.