Announcing Sportswear For America's New Sedentary Lifestyle

Back in 1951, American were clearly excited to no longer have to go outside in order to amuse themselves — and McGregor was happy to provide them with sportswear designed specifically for “America’s New Way Of Life.” Couch potatoism.

“With the spectacular growth of television, millions of Americans are staying indoors. Now, for this revolutionary way of life, McGregor works a sportswear revolution — makes it perfect indoors as well as outdoors!”

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