New Droid Ad Goes For iPhone Jugular, Misses

A new ad for the Verizon Motorola Droid tries to savage the iPhone for being more concerned with looking good than working great. Does it work?

I’m going to have to award this round to Apple. Form and function are not an inverse relationship on the iPhone. The worst thing about the iPhone is not lack of features or user control over the device, it’s the AT&T network. And, if you’re going to make an ad attacking another product for being shallow, shouldn’t you talk about the real functions that you are superior at performing?

“Buy a Droid, because it’s not an iPhone! Hells yeah!” is just as superficial as they accuse the iPhone of being.

[via Attention!]

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  1. jamar0303 says:

    Yep. A 3GS on T-Mobile would be better. Or wait for 4G. Or the possible new provider to enter the market.

  2. Papercutninja says:

    i own a Droid…and i love it. However, the OS and overall hardware design goes to the iPhone without question. If AT&T wasn’t horrible in my little town of NYC, i’d be using an iPhone. But the Droid is absolutely the next best thing.

    • tbax929 says:

      I have Samsung Moment (Sprint Android phone) that I like a lot. I also have an iPod Touch, which allows me to use the apps that I can’t get on my Android phone. I agree with you regarding the OS and design going to Apple (although I must, must, must have a real keyboard on my phone). However, when I thought about switching to AT & T to get an iPhone, the reports of dropped calls in my area scared me away from it. It’s a cool phone, but I can’t afford to have calls dropping. So the tradeoff wasn’t worth it to me.

      • fantomesq says:

        The dropped call reports are overstated… AT&T doesn’t always have the best coverage but its usually more than adequate and I do get 3G coverage nearly everywhere now. The iPhone is well worth the switch in carriers.

        • Gtmac says:

          They may be overstated for you, but I have several friends who would not use the word “adequate” to describe their service.

          • tbax929 says:

            Agreed. It’s not overstated, at least not in my area. One of my best friends has an iPhone, and about 1/4 of my calls to her get dropped. She can’t stand AT&T.

        • baquwards says:

          not in my area either. I had a friend that just had to have an IPhone, well he loves the IPhone, but hates the dropped calls, there are so many places that he can’t hold a call where he used to, and he had Sprint before and they aren’t all that great here either, but at least adequate.

      • littleAK says:

        I have used about every major carrier (TMobile, Verizon, Sprint, and AT&T). In my area, Sprint was by far the worst for dropped calls. I used to tell people my Sanyo was good for everything but making calls. TMobile was also bad and Verizon wasn’t much better. I almost never drop a call on AT&T. Which carrier has the most/least dropped calls is very much are dependent. (I am glad AT&T works well here, because I love my iphone.)

    • halothane says:

      Same here– liked the iPhone, but ATT has been nothing but a headache in NYC. I actually prefer the Droid, though. I loves me a physical keyboard.

    • YouDidWhatNow? says:

      …I don’t see any possible way that not having a replaceable battery, removeable storage, or an actual keyboard can be considered “superior design.”

      • oloranya says:

        Because not everyone cares about removable storage/battery or a physical keyboard? Once you get used to it, the touch-keyboard on the iphone works just fine.

        • YouDidWhatNow? says:

          I don’t believe that’s true. Certainly not for the guy who had his thumbs surgically narrowed for the sole purpose of typing on his iPhone.

          …and not caring about removeable batteries or memory? I don’t even know how to respond to that. Why would you ever need a toaster that can toast bread more than once?

        • YouDidWhatNow? says:

          Oh, and probably more on topic, I don’t see any way you can compare a phone with non-removable storage and battery to a phone with removeable storage and battery, and say the former has a superior design. Especially since there hasn’t been a mobile phone without a removeable battery since…the beginning of time.

  3. Dead for tax purposes says:

    I would also say that running multiple apps is a huge downside, if it’s not addressed by the time my contract ends, I’m done with the phone. I’m all for these attack commercials, competition only means good things for the end user, maybe Apple will add more features if the Droid commercials keep hammering away, it worked for ATT, now we have an app to tell em where they suck.

    • krownd says:

      lol true, but Droid commercial didn’t even point out what was so special about themselves… if there was to be flaming competition, i would expect companies to shove new features in each other’s faces yeah?

  4. Cant_stop_the_rock says:

    The only thing the iPhone lacks that is really holding it back is the ability to run multiple apps at the same time.

    • ARP says:

      …and a more open platform where people can install their own apps rather than going through Apple/AT&T.

      • fantomesq says:

        Yeah because 100,000 apps aren’t enough for you?

        • Megalomania says:

          100,000 apps of Apple’s choosing shouldn’t be enough for anyone. While it’s perfectly fair for them to say yes or no when it comes to hosting applications on their servers and providing a storefront, making that store the sole way to put applications on the device is ridiculous.

          • fantomesq says:

            Providing apps through a single source (with hosting, distribution and a very generous payout for developers btw) provides both a quality and security check that Android doesn’t have. It also provides a much needed ability to stop distribution of rogue software immediately – something again Android doesn’t have. A completely open development and distribution system has its downsides too.

            • ycnhgm says:

              I am the owner of the phone and I get to decide what kind of crap I want to run on it. Just like my desktop at home and my laptop at work. Having an app store is a great thing BUT it should never be the sole source of software for your phone. I can understand what Apple is trying to do with its control over the apps but it is just not the way I want to use my phone.

            • halothane says:

              I’m a coder and I like to write my own little custom things sometimes– stuff that no one else in their right mind would like want or feel compelled to develop, like an application for storing and categorizing karaoke song list numbers for the various karaoke bars I go to. Apple won’t let me do that– their store doesn’t have what I need, so I’m SoL. The Droid lets me turn on a developer mode and install my little custom app. Guess which one I’m sticking with?

              • Nick1693 says:

                Or you could make the app and install it on your iPhone/iPod touch without going through the App Store.

        • ycnhgm says:

          It’s not the number of the apps. It’s about the freedom that *I* can choose what I want on my iPhone, even that piece of software that Apple doesn’t deem to be a good fit for its app store. If a friend of mine wrote an app just for fun and I want to try it, what are my options to get in on my phone? Right, he has to get it into the app store first or I have to jailbreak my phone. No, thank you.

          • littleAK says:

            That’s not true. If your friend creates an app for the iphone, he can install it for you on your phone. He just can’t sell it enmass without going through the app store process, or posting to a jailbreak site.

        • pecan 3.14159265 says:

          What ARP probably means is the ability for people to develop their own apps and distribute them without having to go through Apple’s arbitrary decision process for app approval.

          • veronykah says:

            Isn’t that what Cydia and Icy are for?
            If you have a jailbroken phone you can certainly get apps outside of the official app store.

    • fantomesq says:

      The issue right now is battery technology – multiple apps open drains battery much quicker. The iPhone has found a good balance that provides good usability while still preserving battery life.

    • Paladin_11 says:

      You mean you’ve never run the iPod function to play music and used the browser or run another app at the same time? The iPhone can run multiple apps at once–as long as they’re Apple apps. I’m fine with this as I want to have my phone available as a phone when I need it. Not a brick because the battery is dead due to some power hungry app. (and let’s be honest, some apps don’t do a good job of optimizing their power usage)

    • Rachacha says:

      Capability to view Flash so I can look at real web pages on my Real web browser which was one of the major selling points for this phone when it first came out. I don’t always need it, but it is always the case when I am only near my iPhone, and I need to visit a web page to look something up and the entire home age is flash based, so I just sit there looking at a grey box.

      • johnva says:

        Agreed. The Flash thing is definitely something I’d like to see. I have a feeling that Apple has been holding that back because they fear that more developers will just develop for Flash instead of the iPhone directly if they enable it.

  5. fantomesq says:

    This ad was a lot more hard hitting in the press when you actually sit down and read the copy than it was when broadcast. The final video was a mess. They don’t even touch on Droid’s features… all they’ve done is say that they’re an iPhone competitor… that didn’t work for the Pre or a long list of other phones.

    • ycnhgm says:

      Huh? I think that ad does a very good job at defining its target group. iPhone is for sissies and princesses, the Droid for real men. Oh, and it is fast.

      • pecan 3.14159265 says:

        I don’t understand this at all. The ads completely turn me off to ever wanting a Droid. Even if I was in the market for a smartphone, these ads wouldn’t make me want to get a Droid. I’m a woman, a very smart one, if I say so myself. And I know what I want out of a smartphone. Why should Motorola present their product to be incompatible with what they assume to be my sensibilities? They’re basically saying, “you’re not important to us because you go to the spa” but then they completely ignore the fact that I stopped at the comic book shop beforehand so I could have reading material during my pedicure.

        I get it, Droid = masculine, iPhone = girly. But using images of barbie, and a blond girl touching up her makeup in a very derogatory manner definitely implies that Motorola couldn’t care less about what women think about their product. You can highlight what the phone does (that’s the gist of all of their compaigns, right? What it can DO) without blatantly telling women, “this is not the phone for you, because it’s serious, and you’re just a silly doll of a woman who enjoys primping and makeup.”

        • tundey says:

          Actually I think you misunderstood the ad. The ad is saying phones shouldn’t be pretty at the expense of features. A phone shouldn’t sacrifice function for form. I would think women also want their phones to be scud missile fast, don’t they? People should stop projecting things from the ad unto women. At least that’s the way I see it.

          In any case, the ad probably wont work since the problem with the iPhone isn’t its looks but the network it runs on.

          • pecan 3.14159265 says:

            Maybe I did misunderstand. I was watching it on my iPhone screen with the volume low cause I’m sitting at work, and I left my headphones at home. Can’t watch YouTube videos from my computer.

            Yes, I would like my phone to be scud-missile fast, however… I would actually prefer a scud missile.

            • Saites says:

              I’m a man, but I got a similar feeling from the ad (that is, it seems like it’s saying, “Droids are for boys, and iPhones are for girls”). Even if this is not the intended meaning, I doubt we are the only two that got that feeling.

              But in either case, they’re certainly trying to make their market — they want people to associate their phone and the iPhone with specific types of people, and those segregations, whether intentionally based on sexuality or not, don’t seem to me to be good ways to sell a product. *shrugs*

              That said, I still really want a phone running android. As a programmer, I really like the idea of an open-source platform aimed at people like me (developers, that is, not males).

          • johnva says:

            The AT&T network is great here…but it sucked before they upgraded it recently.

  6. Sunshine1970 says:

    I’d love to have a droid. I drool over the droid. But, I don’t want to be with Verizon. I’m more than pleased with my T-Mobile service, and don’t want to leave.

    • Paladin_11 says:

      Buy an unlocked or used iPhone and take it to T-Mobile. Lots of people do this all the time and it works fine.

      • Sunshine1970 says:

        I’m actually not interested in an iPhone–jalebroke or not.

        But, an unlocked Droid. I’m there. I have been perusing the ‘net (& ebay) for one, and I see they’re out there, but it’s too costly ATM. It’d be cheaper for the already unlocked Nokia N900, which would be second choice…that is until I read about HTC’s new phones, specifically the Bravo coming out in January, and possibly with T-Mobile, and/or the Sony X10…So I’m in holding-mode for now :-)

        • Paladin_11 says:

          Unfortunately this won’t work for the US sourced Droids. They’re CDMA, and T-Mobile uses GSM. You may have luck with a Droid sourced from Europe (where it’s called the Milestone), but there’s no guarantee that they will use the same frequencies as T-Mobile uses in the US. Be sure to check if you decide to go that route.

    • veronykah says:

      Running a jailbroken iPhone 2g on T-Mobile, my only complaint is the lack of any ability to HEAR anyone outside of a silent room on the earpiece. apparently that was a flaw of the 2gs, otherwise the iPhone is amazing and it works great on T-Mobile.

  7. asten77 says:

    The worst thing about the iphone is apple’s iron fisted control.

    • pecan 3.14159265 says:

      On the contrary, I think Apple’s control over the iPhone has largely kept it out of AT&T’s grubby hands. Do you think we’d have any good free apps, or as many, if AT&T had more control of the iPhone, and could dictate what went on it?

      • ycnhgm says:

        The thing is *nobody* should be the gatekeeper but the owner of the phone. I want to be able to decide what I want, not Apple (or even AT&T).

        • fantomesq says:

          Apple doesn’t determine what’s on your phone. They set a minimum set of standards that every application needs to meet in order to ensure that the iPhone experience remains solid. It provides a level of security that is unavailable in a purely open source model. The fact that there are over 100,000 apps (with over 2 Billion apps downloaded so far) provides you FAR more choice than any other platform. Compare that to Android’s 12k apps? That would be 8 times more choice for you.

          • Duke_Newcombe-Making children and adults as fat as pigs says:

            Yes…I’m glad I have a wide array of background and fart apps from my Apple overlords.

    • Chmeeee says:

      Anybody who thinks Apple’s control over the iPhone qualifies for the term iron fisted hasn’t seen what Verizon does (or at least, used to do) with all of their phones. Features disabled? Sure. Interface modified or entirely replaced? Sure. Restrict free content in favor of overpriced Verizon content? Sure.

      • Dafrety says:

        Verizon doesn’t seem to be doing that anymore. At least, there is no sign of it yet with the Droid.

  8. LisRiba says:

    So, Verizon and Motorola think that being girly is an insult?

    Way to insult half your potential customers.

    See also Skud’s open letter: Motorola Droid: why don’t you want my business?

    • pecan 3.14159265 says:

      Yeah, I noticed this too. Motorola and Verizon are really trying to hype the Droid as a masculine phone – but they’re being insulting in the process. I’m an all-around geek as much as many other females are. If Motorola and Verizon think the Droid isn’t something I would be interested in, or suited to me because I care about my hair style, that’s just plain insulting.

    • ConsumerWolf says:

      So you’re trying to say the beauty contestants aren’t clueless?

      Have you ever heard Carrie Prejean speak? Do you think girly means not being able to answer a simple question, such as, the Iraq, such as?

    • girly says:

      Good point!

    • Vivienne says:

      Seriously.

      I was seriously considering getting a droid, but now that they have pointed out to me how ugly their phone is, and since I don’t want to carry around, much less be seen using something so obviously hideous… I am obviously just a vapid giggling brat and MUST NOT have a droid.

      Thankfully they cleared this up for me before I spent the $200.

      What I don’t get is why it can’t be pretty AND useful?

    • Duke_Newcombe-Making children and adults as fat as pigs says:

      The OP of the article on that blog is taking the Verizon commercial Way Too Seriously(tm). I think folks are actively looking to be offended.

  9. robocop is bleeding says:

    That commercial makes me anti-want a Droid. It feels too much like a marketing research amalgamation of what a survey said Kids Like These Days.

    Seriously, it’s on par with those hip kids dancing about mayo.

    • halothane says:

      Oh jesus, those miracle whip ads really stick in my craw. THERE IS NOTHING SUBVERSIVE OR ANTI-ESTABLISHMENT ABOUT MAYONNAISE.

      • tonberryqueen says:

        You only think that because you’re part of the establishment!

      • floraposte says:

        See, that’s their point. They’re the anti-mayonnaise. Whereas I think they’re locking in their place in a future edition of the Gallery of Regrettable Food.

        • Fineous K. Douchenstein says:

          But you have to give them mountains of credit for redoing their ads to be targeted directly at Stephen Colbert, who made fun of them. It’s the first company I’ve seen in a long time to not respond to Daily Show/Colbert Report needling by whining about it.

  10. karan1003 says:

    The AT&T network is bad for iPhone users, but there are a lot of people that do feel restricted by apple – hence the Droid ads are at least partially successful

  11. lannister80 says:

    Now if only my MyTouch 3G wasn’t as slow as a snail shitting silly putty.

    I LOVE the OS, and I love the hardware other than the slow, slow, SLOW CPU.

  12. jdmba says:

    I am chomping at the bit to leave AT&T and return to Verizon. My 2 year foree into AT&T just to get a Tilt is at an end.

    That said, I think the commercial greatly missed the mark. If the iPhone was on Verizon, they would be an unstoppable force. There is NOTHING wrong with an iPhone. It is all AT&T and their awful (especially in West Los Angeles) coverage. Verizon really should continue to focus on that incontrovertible fact.

    • ben says:

      Well, that’s a silly thing to say. You may think the phone is perfect, but I can think of several things that other people may want:

      * Physical keyboard
      * Ability to use any app without jailbreaking
      * Removable storage
      * Removable battery
      * Multi-tasking of non-Apple apps

      That’s just off the top of my head. There’s no such thing as a “perfect phone.” Everyone has their own wants/needs.

  13. Kimaroo - 100% Pure Natural Kitteh says:

    Mr. Aroo and I saw this ad last night, I rolled my eyes.. he said “The Droid is BAADD!” and shook his fist. I said, “Werrd.”

    Way to go Droid.. you’re now an inside joke.

  14. tundey says:

    Oh it’s on!

  15. Colonel Jack O'neill says:

    I don’t know why they call them smartphones.
    There’s no way to block calls on these so called smartphones, if they’re so smart, how come they can’t do that. My dumbphone from 5 years ago, can do that, even these prepaid phones can do that.

    When these people do these phone reviews, almost none of them talk about the phone features, they always talk about the the phone itself, but not the simple phone features. I care more about how it works as a phone more then anything else.

    • pecan 3.14159265 says:

      Blocking phone calls has nothing to do with the phone, it’s the carrier that has to block phone calls.

    • halothane says:

      The “Ringo Lite” software for Droid does have a “send caller to voicemail” option, FWIW.

    • samandiriel says:

      If your carrier won’t block a call, you can always just set the ringer to silent or the contact to ‘always send to voicemail’. Works very nicely for me :)

    • samandiriel says:

      If your carrier won’t block a call, you can always just set the ringer to silent or the contact to ‘always send to voicemail’. Works very nicely for me :)

  16. mac-phisto says:

    i’m pretty intrigued by the droid. the iphone does have a lot of cool features, but if google ever gets their chrome o/s off the ground, i think the android phone o/s is going to blow away anything else on the market. if chrome goes the way i think it will, the droid will essentially be a fully mobile version of your home computer(s). the iphone doesn’t do that. other phones have come close, but i’ve never seen a fully integrated phone-pc – every interface i’ve used thus far is severely crippled.

    • CheritaChen says:

      There’s a reason no smartphone so far is a fully mobile version of your home computer(s): they were never meant to be. You’d need too much processing power (higher temps = greater size for sinks/ventilation) and too much battery power (another potential size-adding or weight-adding issue).

      Why on earth anyone would want to do everything their home laptop/desktop can do from a phone with its lilliputian screen and keyboard (if any) is beyond me. I think you’d find that if the technology does arrive, the units will be so expensive and unsatisfying that they will remain a niche gadget, if they don’t disappear completely after a year or two.

      • jamar0303 says:

        Toshiba T-01A/TG-01. It’s already got a 1GHz processor and a decent screen. Figures it’s Japanese.

      • mac-phisto says:

        what you’re talking about is yesterday’s technology. i’m talking about tomorrow’s.with palm or pocket pc, you couldn’t use it as a real-time access point, but i think we will be able to do just that real soon.

        you don’t need full processing power on a phone to accomplish this – just a phone that’s capable of establishing a gateway & allow you to take control of your home computer’s processing power via something like JRE. the problem is that no one has ever built a usable & reliable gateway to this point. i think google will real soon & chrome o/s combined with android o/s for portables will allow you to do just that.

      • mac-phisto says:

        Why on earth anyone would want to do everything their home laptop/desktop can do from a phone…

        oh, & to answer this question, let me lay out a scenario for you. pretend we’re both engineers & you’re in the field & i’m in the office. i make some important revisions to a product design & need to communicate them to you right now. problem is, you’re nowhere near a computer running the design software we use. but with a phone that acts as a terminal, i could message you to let you know about the changes & you could access them right from your phone. you don’t need the design software running on your phone b/c you are tunneling to my computer thru a virtual machine. you can see & control whatever is on my screen, wherever you are. if you’ve ever used terminal software, you’d get the gist of what i’m saying here.

        that’s the tomorrow i’m talking about & i think google’s gonna be the first one to get there.

        • johnva says:

          You can do that right now with VNC from your phone. I have. It’s just that the UI “experience” kind of sucks because it’s pretty hard to use a UI designed for a big, high-resolution monitor on a tiny phone screen. But it is feasible now if you just need to check out something small and quick or something.

  17. samandiriel says:

    Actually, I kind of like the ad. Appeals to my technocrat lord over all creation sensibilities :)

  18. hikari07 says:

    Is anyone else sick of ads that only bashes the competition rather than saying what’s good about their product? I know I’m a lot less likely to buy something with an ad that way.

    Also, my iPhone and I get along just fine on AT&T but then again I haven’t been outside 3G coverage in a long time.

    • krownd says:

      Exactly! not only did they not point out what is better about the droid, they didn’t even say anything about what the iPhone can’t do….

      i dont think people are going to understand that commercial…

      in contrast, the iPhone’s ads tells you exactly what kind of apps and how its useful

      droid success? they need a better marketing team

  19. ConsumerWolf says:

    iPhones are the Sarah Palin of cell phones? Pretty but vapid and liable to quit at anytime?

  20. monzo says:

    I would pick an Iphone up over just about any other phone if it was on any network other than ATT. I have Tmobile and I’m very happy with my service. The Droid doesnt even stand out to me.

  21. miss_chevious says:

    Is it just me, or does this commercial remind anyone else of those odd Miracle Whip commercials? “We are Droid, and we will not tone it down.”

  22. funkright says:

    Finally, we in the Great White North, have a choice of iphone carriers.. Telus, Rogers, Bell and (I hear early next year) Virgin.. To bad you Americano’s are stuck with Ma Bell :(

  23. dolemite says:

    Last I heard, iPhone doesn’t really multitask at all. Yeah, it has a nice interface and huge app library, but it doesn’t multitask, and has a horrendous network. So, the commercial kind of has a point.

  24. YouDidWhatNow? says:

    Meh. Not having a real keyboard on a phone is utterly indefensible – there’s no way in hell that myself, or virtually anyone else I know, can stand typing on a touch screen.

    …and I work for a company whose only product line is tied to cellular technology.

    …and in the entire company, there is 1 Iphone in use.

    …on the other hand, I was *this* close to ordering a Droid – but then put my hands on it. It’s keyboard is the worst I’ve ever put my hands on! I guess I could type on it better than a touchscreen…but seriously. Buttons are not raised, not seperated, butted up against each other…not a chance in hell my fat little fingers can type accurately on that.

    Give me a keyboard similar to what LG puts on all it’s phones and we’ll have a deal.

  25. MooseOfReason says:

    “The worst thing about the iPhone is not lack of features or user control over the device”

    No?

    http://www.youtube.com/watch?v=FoYr8-uG5C0

  26. allstarecho says:

    Sounds like Ben is an Apple fanboy. I though the commercial was good. Makes its point and makes it well. Good on Verizon.

  27. Jackie_Treehorn says:

    Looks like everyone is missing the point. They’re not knocking women or anything. Anyone paying attention to tech circles knows one of the battle point of IPhone fanboys is how “ugly” the Droid is.

    That’s what the commercial is hitting on.

  28. David in Brasil says:

    Those of you who don’t mind the DRM lockdown that Apple has with the iPhone haven’t tried to move to another country with one. It’s very, very difficult to do. (Apps in the store are country-specific, the thing keeps trying to lock back to AT&T like it misses it or something). What does Apple figure you’re going to do when you move? Just throw the phone away?

  29. 4phun says:

    Hasn’t anyone here ever studied subliminal advertising in college? The whole ad sequence is advocating an attack against homosexuals. Listen to the words ‘beat one’, the attack against a male manikin, exploding cream, phallic sword or banana etc. The word princess only one step from a queen. One could analyze that for hours in a college classroom.

    All this generates strong emotions in a young insecure male leading him/her to buy an Android to assert himself. Then the Verizon $350 ETF keeps him hooked when he discovers he has been had. This is a one hundred million dollar ad campaign. The goal is to add one million new Verizon customers at a cost of $100 in advertising for each customer if they reach that goal.

    Did you notice the FCC has inquired why the $350 ETF now the highest in the nation has even in the last month a penalty over $100? Verizon needs 24 months to recover the cost of the Droid and the cost of advertising built into each sale so they must keep each customer for the full term.
    The type of customer they are attracting is part of a fickle generation that is easily swayed and without the $350 incentive to stay put may have bolted from Verizon based on the buzz surrounding another new iPhone. All in all I think it is well thought out.

  30. mattisimo says:

    I’ve heard estimates that there are around 10 million iPhone users in the US. Even if we pretend that AT&T has all of those (and they don’t have 100%, there’s a quite a few jailbroken devices on T-Mo these days), that still leaves about 72 million other AT&T customers with other devices.

    With all the press about their crappy network, especially following the 3G and 3GS launches, I’m starting to wonder if an iPhone is perhaps not the best device for simply making calls? If the other ~85% of the AT&T customer base was that unhappy with the coverage and service, wouldn’t they just cancel and go elsewhere?

  31. soj4life says:

    the message is what Motorola and Verizon have said about the phone when the reviews started: it isn’t suppose to be pretty, it is suppose to be fast and work. also, won’t a voip app solve the talking and surfing at the same time problem?

  32. Geekybiker says:

    Say what? They are both cortex a8 processor phones. The droid has a higher resolution screen so if anything should be slower

  33. ryanasimov says:

    Nice going, Verizon; spend more time attacking the competition than promoting your own product. Very weak marketing.

  34. Gercek Karakus says:

    I can’t play the video! “This is a private video. If you have been sent this video, please make sure you accept the sender’s friend request.”

  35. daveinva says:

    I guess I didn’t hate it nearly as much as everyone else did, because I understood the ad as attacking iPhone *users* more than the iPhone.

    It’s a basic tenet of branding that you do your best to establish a particular identity for your product. Or do you think the Pepsi-Coke, McDonalds-Burger King, Ford-GM, etc. competitions have much to do with product quality? I drink both, eat both, and drive both, but how many people out there are irrationally loyal to a product of near-identical quality?

    Ummm, how did they get that way again? Oh, right– by ad campaigns like this.

    Everyone knows that Apple inspires tremendous brand loyalty. And everyone knows the stereotype of the Apple user. And the reason it’s a stereotype is because there are plenty enough people out there to reinforce said stereotype– the incessant fanboy postings, the ridiculous lines at Apple stores, those absurdly tedious Justin Long ads.

    My GF has an iPhone. I bought it for her. I think it’s a fantastic device, it looks great, it works great, and we live in an urban area with perfectly fine AT&T coverage.

    That said, I hate the Apple fanboy attitude, which (again, stereotypically) favors form over function.

    This ad says to me, “Hey, we’re not Apple… you want pretty gadgets in order to fit in at the sushi restaurant, or do you want a kick-ass robot phone?”

    The campaign may not be successful, but it’s just as important for a company to draw those lines as it is to compete on the basis of quality. Droid is establishing its image, and we’ll have to wait and see whether it works.