Let This Comic Strip Show You How To Save Money At The Movies

Scott Meyer frequently makes brilliant observations in his “Basic Instructions” comic, and by brilliant I mean nutjob. In the most recent one, “How to Save Money,” the comic version of Meyer realizes how expensive movie concessions are. Considering how many people commented on this the last time I posted about it, I thought you might find his ideas useful. Now I’m off to buy a stovepipe hat!

“How to Save Money” [Basic Instructions]

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  1. tuxclam says:

    Not sure why snacking has to be a part of the movie experience… And please don’t sit in front of me with that stovepipe hat on… :-)

    • pecan 3.14159265 says:

      It doesn’t have to be, but I totally understand why. You’re at a theater, and you’re going to be in a seat for two hours without room to fidget much. It’s one of the reasons why you go to see certain movies opening night. It’s not vital to actually seeing the movie, but it enhances the experience.

    • diasdiem says:

      ppff. Fine. I guess I’ll just wear my oversized novelty sombrero then.

    • Eyebrows McGee (now with double the baby!) says:

      I go to the theater maybe twice a year and the major purpose of this excursion (which always takes place at the last movie of the afternoon before the high schools let out so that there are a minimum of other people in the theater, and this is why I never ever see summer movies — no school) is to clog my arteries with as much movie theater popcorn butter as possible. Mmmmmmmmmmmmmmmmm.

      Otherwise I’d rather watch my movies at home where I can lounge on the couch, use my computer, drink alcohol, and pause it to pee. But the popcorn isn’t nearly as good!

    • theblackdog says:

      In my case, because the theater I go to is small, historic, and locally owned, so I want to make sure they can pay their bills.

      • jacques says:

        Same here, I buy concessions at the local drive-in (the only theatre I’ll go to nowadays, shame they’re only open for 5 months) to support them and keep them afloat – they’re upfront about how they make almost nothing off the films themselves. Plus, when I’m only paying $8 for two movies, I don’t feel bad about paying another $6 for a tub of popcorn that lasts almost through both movies.

  2. littleAK says:

    I like his spork recommendation to the right of the comic.

  3. sleze69 says:

    That website doesn’t like Opera.

  4. pecan 3.14159265 says:

    He makes his own soda at home!

  5. FatLynn says:

    In addition to the price of snacks, the theater by me has such a long line for concessions that we’d have to get there fifteen minutes earlier if we wanted to buy them there. Considering that I get a two-hour parking validation, that isn’t going to happen.

  6. RookOmega says:

    High snack prices at the movies has driven me to spend the money instead on my home theater, where I have access to my home brew beer, home made cookies, popcorn, and other things.

    No kids screaming, no idiots on cell phones, no sticky floors…

    pure bliss – plus you can pause the movie for the call of nature (that always seems to strike right at a good part).

    • pecan 3.14159265 says:

      I agree that being at home, in front of your own TV is a lot more comfortable. Unfortunately, us apartment-dwellers don’t really have the space for a home theater. But it’s nice to fall asleep at the couch, and not wake up to realize you’ve missed $10 worth of movie.

      • GearheadGeek says:

        An enjoyable home theater doesn’t have to be a dedicated space… just a place where you can sit comfortably at the right distance from your TV and have decent speakers and good control of the light. I think a bigger problem for apartment-dwelling videophiles is that subwoofers probably won’t be popular with your neighbors, I find that to be an important part of explosion/car-crash scenes.

        • strongbow says:

          Tell me about it. My last neighbor in NYC installed a surround sound entertainment system in his *studio* apartment and of course placed it on a common wall. The last few months we lived there it sounded like the A train was running directly beneath our apartment — 22 stories up!

    • jvanbrecht says:

      You obviously do not have kids.. or worse.. a teenage daughter.. where you get the trifacta (did I spell that right.. heh…).. a teenage girl yelling at her over 21 boyfriends on her cell phone while trying to pilfer your home made beer :)

    • bishophicks says:

      I have a modest home theater that I assembled myself that includes an overhead projector. It’s been in place for 6 years and with even low-ball assumptions about money saved by not going to the movies, I’ve recouped over 2/3rds of the cost. Of course, none of that takes into account all the other benefits besides movie watching. The killer-app turned out to be video games, which can be hellaciously fun on a 7 foot screen.

  7. Oregon says:

    what a great trend.. I think that after paying my cover charge at the club I will sneak in a few cans of beer as hey they got me for a cover charge. Come on 5 dollars for a beer when I can get it at the store for a buck. And when I order a steak at the restaurant I will not pay 6 bucks for a side salad as hey I brought my own..
    movies theaters sell concessions to cover the cost of running the theater. your ticket price goes to pay the actors and studios leaving pennies on the dollars to cover the cost of heat and lights.

    on the flip side why has everyone been so well trained that they can not sit for 90 minutes with out a tub of popcorn and a 56 oz mt. dew.

    • pecan 3.14159265 says:

      Okay, first, you get that the comic is ….a comic. It’s a joke. Calm down. Second, I can accept that movie theaters sell concessions to cover the cost of running the theater, but in what universe does that mean that they can charge such a high price? And if theaters are relying on my popcorn purchase to keep the lights on, and to keep my seat toasty warm, they’re not doing business properly. And it’s not about the food – it’s that theaters are charging ludicrous prices for cheap things Twizzlers and soda. Unless my soda comes in a jewel-encrusted cup that I can keep, I shouldn’t be paying $6. And I’m not sure if you’ve noticed lately, but movie times vary… I couldn’t imagine sitting through a 2 hour and 40 minute movie like Lord of the Rings without some kind of drink, whether it’s soda or something else.

      • HogwartsProfessor says:

        Me too; even if I eat before I go, I HAVE to have something to drink. Which unfortunately, usually results in me missing part of the movie.

        Movies lately are so long, and they’ve done away with intermission. I wish they’d bring that back.

      • ben says:

        Why can’t the movie theaters charge what they want? Sure, it’s expensive, which is why I (almost) never buy concessions. Generally I go out to dinner before I go to the movies, so I’m not hungry at the theater. If I decide I do want something, I don’t get to tell them, “You’re charging too much. Give me the food for less.” Well, I can tell them that, but I wouldn’t expect them to go along with it.

    • DirectMailFan says:

      Nice post … I think most people consuming a tub of popcorn & a 56 oz. Mtn Dew might need a crowbar to get out of their seat.

      On a side note, when I was a nearly poor college student in DC, I did (on 2 occasions) bring a few bottles of beer into the legendary 21st Amendment. But hey, there was a liquor store (Gilley’s?) only a few doors up on the corner of 21st & Pennsylvania. And it’s not like they patted you down when walking in.

    • Rectilinear Propagation says:

      So why not just raise the ticket prices? Why make only the people who want food and drink cover the entire cost of operating the place?

      I like to get popcorn because, for me, that’s part of the theater experience but I won’t buy anything if I ate before going to the theater. I know people who usually don’t get anything at all.

      • ben says:

        Maybe because tickets are already expensive and if they raise the prices more, even fewer people will go? It’s not like anyone is forced to buy food there.

        • pecan 3.14159265 says:

          It costs $21 for two of us to go to the movie theater. If they increase ticket prices, we’d go even less – and we don’t go very often as it is. We’ve been to the theater about six times this year, and we’ll probably go two more times for Avatar and Sherlock Holmes. But we rarely take chances on movies – we only go if there’s something we absolutely want to see, and would enjoy.

          • catastrophegirl chooses not to fly says:

            been so long since i’ve been to a mainstream movie theatre that i forgot how expensive it is.

            for $21 [plus tax and tip because there’s table service] i can get two movie tickets and a really tasty medium cheese pizza at the movie theatre i prefer.
            and for an extra $7.50 we can split a half pitcher of yuengling with ice cold frosted mugs.
            and if someone kicks the back of my seat i can roll my chair forward or swivel it out of range of their foot.
            i can see why you wouldn’t want to pay that for just the tickets.

        • Rectilinear Propagation says:

          It’s not like anyone is forced to buy food there.

          Yes, that’s my point. Oregon was saying that sneaking food into the theater was bad because, “movies theaters sell concessions to cover the cost of running the theater.”

          But no one has to buy concessions in the first place. If they’re not getting the money from concessions what else is there to do except raise the price of the thing that people do have to buy?

          • ben says:

            Sneaking food into the movie theater is “bad” because it’s against their rules. If one doesn’t agree with the rules, they don’t have to go to the theater. If one doesn’t like the prices of the food, they don’t have to buy it. Theaters charge as much as they do for food because people are still willing to pay that much.

            The theaters’ business model is basically to charge as much as they can for a ticket, while still getting enough people to go to the theater, and then to cover the rest of their costs/make a profit by charging as much as they can for concessions. It might not be the most effective business model, but that doesn’t give people the right to do whatever they want because they think the costs are too high.

      • Trai_Dep says:

        Exhibition is, loosely, shared with the studios. So raising prices results in a ~50% increase in gross profits, while raising the prices of greased packing peanuts results in a 100% increase.

    • Oregon says:

      >Okay, first, you get that the comic is ….a comic. It’s a joke.
      read all of the replies that advocate this behaviour, it is real and the comic is in reality pointing this out, not the other way around. > Second, I can accept that movie theaters sell concessions to cover the cost of running the theater, but in what universe does that mean that they can charge such a high price? And if theaters are relying on my popcorn purchase to keep the lights on, and to keep my seat toasty warm, they’re not doing business properly.

      I was at a blazer basketball game the other night and even after paying close to $100 per seat a bag of popcorn was $8.00 it is not just movie theaters that put a high price on concessions it is the entire entertainment venues.

      • pecan 3.14159265 says:

        No one is seriously advocating making their own soda in their bathtub, so clearly yes – a joke. And clearly, Lincoln was not shot because Booth was paid through concessions proceeds (everyone knows he got his cut from the velvet curtain industry).

        Even though people bring their own food into theaters, this has been going on for decades, so it’s not a new phenomenon at any stretch of the imagination. Advocating this behavior doesn’t mean that theaters are losing money. Most people either bring their own snacks, and don’t buy from concessions, or don’t bring their own snacks…and don’t buy from concessions. If the cost wasn’t so high, maybe people would buy a pack of M&Ms from the concessions stand. This is the thing theaters don’t seem to understand. It’s not the difference between buying a pack of candy at Target or buying a pack of candy at the theater – it’s Target or not at all. People are simply not willing at all to spend money at the concessions stand.

        • TouchMyMonkey says:

          And what do people think will happen if they get caught pulling out that bag of M&Ms from the local grocery store? I’m soooooooo sure the prisons are chock full of people who were convicted of the grave felony of eating store food at a movie theater. Riiiiiiiight. Like the few high school age ushers patrolling the place who actually give a shit have any arrest authority whatsoever. Or even to disturb other audience members by throwing your ass out.

    • bravohotel01 says:

      >movies theaters sell concessions to cover the cost of running the theater. your ticket price goes to pay the actors and studios leaving pennies on the dollars to cover the cost of heat and lights.

      I don’t know where you got your information, but (at least in Los Angeles) it is incorrect.

      I used to work at Mann (they own Grauman’s Chinese Theater, et. al.), and this is how it broke down (note that I worked only at single-screen theaters, so multi-screeners might be slightly different):

      *) The movie company gets ALL of the box and, in turn, pays for non-management staff and the property costs (as you say light, heat, including rent and other).

      *) The concessions pays for management and the Theater’s profit.

      When you buy your $4 large soda, you’re paying about $0.05 in cost and $3.95 in profit to the theater. Popcorn has a slightly higher cost, and boxed candy/bottled have the highest costs.

  8. Scoobatz says:

    Mildly amusing.

    • ben says:

      It’s funny that you have that icon… I first became aware of “Basic Instructions” through Scott Adams’ blog.

  9. GuyGuidoEyesSteveDaveâ„¢ says:

    GAH, it’s SODA people, SODA. S-O-D-A. Not Pop, not Coke, SODA.

    Also, nothing beats a nice warm mug of bathtub Mountain Dew on a cold winter morn’.

    • katia802 says:

      Back home in New Orleans it’s called “cold drink”. Here in Pgh it’s called “pop” took me a long time to get used to the former when I lived there, and the latter when I moved back up here :+(

    • katia802 says:

      Back home in New Orleans it’s called “cold drink”. Here in Pgh it’s called “pop” took me a long time to get used to the former when I lived there, and the latter when I moved back up here :+(

    • pecan 3.14159265 says:

      I agree. It’s soda! And once again, Pop vs. Soda will be referenced.

      • Rectilinear Propagation says:

        I’m LOLing at “Dr. Pemberton’s Atlanta Holy Water” from Georgia’s “Other” answers.

    • Kuchen says:

      Somehow, I have managed to acquire the word “soda” as the generic term despite never having lived in an area where that was the norm.

    • docrice says:

      word – my wife, despite growing up in PA like me, lived in Seattle for a few years, but just long enough to permanently say “Pop”. We have massive fights about this, to the point that we look stupid at the grocery store.

    • RandomHookup says:

      Dude, it’s TONIC. The signs in the neigborhood Star Market tell me that.

    • Traveshamockery says:

      It’s all Coke, and that’s final!

      • pecan 3.14159265 says:

        I have no idea why people insist it’s all Coke! Coke is a licensed product, and as such, only Coca-Cola is Coke!

        • catastrophegirl chooses not to fly says:

          after moving to the south i was informed that the nearer you are to the coca cola epicenter, located in atlanta, all carbonated beverages are coke [unless they are RC which predates coke or cheerwine which is a special kind of sugar laden hell]

      • Kimaroo - 100% Pure Natural Kitteh says:

        I completely agree.

    • psm321 says:

      your current nick (_IzCluelezz) is right.. it’s Pop!

  10. doctor_cos wants you to remain calm says:

    “Parts near” theater employees? I don’t get it.

    • pecan 3.14159265 says:

      He said “parts near…” she said “PLEASE STOP!” and he replied “you’re right, there may be theater employees near,” implying that she wanted him to stop talking because she didn’t him want to divulge his secrets, lest there be snooping theater workers around, when in actuality, she just wanted him to stop talking before he got too far with his body part descriptions.

      Now it just seems less funny.

  11. misterfweem says:

    GitEmSteve . . . breathe through your nose a bit. Observe: http://ideas.blogs.nytimes.com/2008/09/11/the-soda-vs-pop-map/

  12. ModernTenshi04 says:

    This is a point of contention that I want to clear up.

    I will state this up front: I work for my local movie theater, in projection.

    The reason concession snacks cost so much is because that’s pretty much where we make all of our profit from. Theaters, mine or others, do NOT make money showing the movies themselves. Were our profits relying only on that, your ticket price would be about the cost of the movie on DVD, ball parked.

    There are two things you need to know:

    1) Movie theaters have to PAY THE STUDIO for each print of the film they receive. The studios do NOT just send us the movies. Movies are still largely distributed on 35mm celluloid film, not digital copies on a hard drive or via some sort of download service.

    2) Movie studios claim ~90% of all ticket sales opening weekend, and each successive weekend the total claim may drop by 5%, making it virtually impossible for theaters to make money simply on ticket sales.

    To address point number one: the cost of a single movie print is between $12,000 to $20,000 PER PRINT. This price will vary depending on time of year (summer movies always cost more), and what type of film it is (indie movie compared to high budget films). The theaters themselves are responsible for paying the studios for each print of the film they need. My theater had 5 copies of Harry Potter 6 this summer, so we spent $100,000 just to get those movies in the door. The projectionists then build each movie reel-by-reel into a larger movie. We mess up and scratch an entire print or a reel? We have to order a new print, and if it’s a reel sometimes we’re lucky and can simply order a replacement reel. Either way, this can add up.

    Going digital isn’t much of an option right now, either. A good digital projector for a movie theater will run somewhere in the average of $100,000 for one digital projector. Note that this is just the cost for the projector itself. Additional costs to retrofit the theater for digital, as well as removing the old projector and setting up the new one, only increases this cost. Were my theater to go completely digital (17 screens, 1 already digital thanks to Disney, so 16 screens to retrofit), would cost at least $3 million to accomplish. Even then, digital projectors require a lot of power to operate, increasing costs further.

    Now for the second point: studios claiming a large share of ticket sales from opening weekend, and scaling back bit-by-bit each successive weekend the theater has the movie.

    This pretty much speaks for itself; we don’t generate a lick of profit from the sale of tickets. Movies very rarely last more than 6 weeks in a theater, so ones with long legs like this summer’s The Hangover are like godsend to theaters. We had Hangover for over 3 months because it was performing so well.

    These two points combined also add up to why you’ve seen an increase in the number of ads before a movie. This is a HUGE source of profit for the theaters, and allows us to keep the costs of some things down. My theater initially wanted to start with no ads (slide ads, film ads, any ads) to offer a more “professional” movie going experience.

    That idea lasted all of 3 or 4 months apparently, as they learned just how much revenue those ads generate, and how vital it is to keep the doors open.

    So please, do NOT get upset with the theaters for the cost of concession items and other things like product ads before movies. Otherwise, your ticket would cost $20 or more.

    Please be upset with the studios for nickel and diming us up front.

    Movie theaters are nothing more than glorified pop-corn vendors.

    • GearheadGeek says:

      What I wonder is how theaters like Alamo Draft House in Austin, or the Movie Tavern in the DFW area and a few other locations make money by having normally-priced food and drink and competitive ticket prices, if the situation is so dire at conventional movie theaters. At the Movie Tavern, you pay pretty much “casual dining” prices for the casual-dining food and beer, they don’t have overcrowded theaters because of the comfy seats and table space for your food, and they play all of the first-run movies.

      You can guess where I see most of my non-Netflix movies…

      • Lauchlin says:

        I don’t know what business is like at the theatres you mentioned, but all of the indie movie houses I’m familiar with have been struggling a lot over the last few years. I’ve moved around a lot so I’m familiar with a lot of different places, and my three favourite movie theatres have closed in the last 18 months or so.

      • pecan 3.14159265 says:

        The Arlington Drafthouse has a full menu of food, plus tables and chairs, and serves beer as well. It’s a favorite place for a lot of stand up acts (Brian Posehn is coming soon), movie fests, and they show movies second run for cheap (The Hangover is $3 right now). Aside from the fact that it’s a great theater with ample parking, the food is pretty good. It’s nothing fancy, but you can’t do much better than their cheese fries and potato skins.

      • ModernTenshi04 says:

        If they’re shoing movies second run, then that’s why: they get the prints from theaters like ours for a fraction of the cost.

    • FilthyHarry says:

      Just because the movie industry took the theater industry to the cleaners, I don’t see why I should be willing to let the theater industry take me to the cleaners.

      • Oranges w/ Cheese says:

        So instead of helping people make a living wage you’re going to rob them of their earnings by sneaking food in? Really great.

        I worked in a movie theatre during high school, and this is totally totally true. The theatres make ZERO off the film admission. They pay all of their workers and fix all the shit your little hellions break with the money you spend on concessions.

    • halothane says:

      Sorry dude, not buying it. I mean, it sure sucks that the MPAA or whomever is giving y’all the shaft, but that really isn’t the consumer’s problem; nobody is spending $7 on a box of M&Ms as a charity move for your poor little theatre. This just how things work– if you offer something at a drastically overinflated price, with no value added, people are going to bristle. Marking a bag of popcorn up 2000% is ridiculous, no matter what the underlying reasons for doing so may be.

      • ModernTenshi04 says:

        You clearly have no idea what it takes to run a theater then, the amount of staff involved, the equipment, everything.

        You need to look at it this way: unless there’s more public outcry about it, the studios will continue to charge theaters an arm and a leg for prints of a movie. Our theater has been involved in several disputes with Paramount wanting to charge insane, summer blockbuster level prices for winter releases like Sweeny Todd, and then charge us MORE for the summer releases later.

        I’m not telling you to buy the theater’s snacks, I’m just providing an explanation as to why theaters will be cracking down on it more going forward, especially given the tough times. I’m saying that you shouldn’t complain about it because we really have no other choice if we want to keep the doors open. Seems unfair to you that we charge $7 for something that likely costs us .50 to procure and make, but when we’re losing money on getting our main product into the building to begin with, that being the movies, you can hardly blame us. We can only compete as well as our bottom line will allow us to.

        It’s either $3.50 for a box of Milk Duds, or deal with another 10 minutes of TV commercials you’ve seen a million times already, or pay $20 or more for your ticket assuming we could get studios to agree to a price cap up to a certain dollar value for their share.

        You’re right, you can vote with your dollars, but that means we’ll have to raise ticket prices, which could lead to higher concession prices. Studios may catch on as theaters buy fewer and fewer prints, or more and more go out of business, and then prices may come down, but by then so many theaters will have likely gone bust it won’t even matter anymore.

    • DarkSideMoon says:

      As a fellow theater employee (Although not a projectionist, yet), I would like to thank you for saying what I’ve always wanted to say whenever one of these articles bashing concession prices came up, but was too lazy to make an account for. The cost of keeping the building up alone is astronomical, let alone staffing and actually getting the prints. To those of you that say “Oh, poor theater” or, “Not my problem”, I’d like to see what your attitude is when the only theater in town goes under and you’d have to spend 200+ thousand out of your own pocket to get the same experience. Also, interesting side note, the type of person that smuggles in their own food also seems to be the type of person to leave it a mess all over the floor, making my job alot worse than it has to be. The people that buy concessions and obey the rules they agree to when they buy a ticket tend to be alot more civilized….

    • nofelix says:

      What’s your point? People dislike overpriced snacks because they cost too much money. We don’t care who the money goes to. If you can’t survive without charging that much then your business model sucks.

      If you spend $100,000 dollars on prints each summer and it’s the same cost for a digital projecter, why don’t you gradually convert each screen to digital?

      • ModernTenshi04 says:

        The process would take several months to complete, and we would have to completely shut down whole screens or sections of the theater, costing us money for the duration of the construction. It’s not just a matter of replacing the projector, you’d need to replace the screens, redo the sound system, and haul out the old projector.

        Also, the movies would still cost the same. Going digital does not reduce the cost of obtaining the film itself.

        This is what I’m getting at: there are better ways of doing these things, but the studios still charge an arm and a leg for the movies. When I say print, I’m not merely talking about the physical medium, the celluloid film, I’m talking about the movie itself, regardless of what medium it’s on.

        Theater business models suck because the studios won’t afford them a better model.

  13. pecan 3.14159265 says:

    How are second-run theaters doing in this kind of time? I mean, if you’re getting a movie reel for a lot less than it cost a first-run theater, and you’re charging a lot less for a ticket, doesn’t that free up a lot of money for people to buy that $5 popcorn? Yes, $5 for popcorn is outrageous to me, but I’d be more inclined to do it if I hadn’t already paid $20 for us to see a movie. Are second-run theaters facing the same kinds of revenue issues? I would imagine that they aren’t, as long as they have people to cater go. I can certainly wait a few months to see a movie in second-run, if it meant I would pay $5 instead of $10.

    Btw, anyone have any recommendations for a good second-run theater in the DC area? We already go to the Arlington Drafthouse once in a while, but we’re looking for other venues in case the Drafthouse isn’t showing anything we want to see (for instance, they’re only showing Julie & Julia and The Hangover, both of which I’ve seen).

  14. Trai_Dep says:

    “That does NOT help” might be a good tagline for Ben to use in his video sign-offs.
    I mean, if he isn’t going for the Eartha Kitt “Raoarrrr!” while clawing the air with his manly man-claws. (Catsuit: optional. But appreciated)

  15. flugennock says:

    He forgot one: don’t go to see movies at the goddamn’ theater. Wait ’til it comes out on video, buy a two-liter bottle of soda or a six-pack of beer, call out for a pizza, relax at home.

    • Lauchlin says:

      Some people like to watch movies on the big screen/enjoy the experience of watching it with a crowd/aren’t shut ins.

      • pecan 3.14159265 says:

        That’s pretty much why I go see movies. It’s not that I like paying all that money – it’s that sometimes I like to see a movie on a screen bigger than 32 inches!

    • catastrophegirl chooses not to fly says:

      hehe, BUY a 2 liter? some of us really DO make our own soda at home! [seltzer siphon, add flavored syrups] which has the added benefit of allowing me to avoid HFCS!

  16. quail says:

    A quick rundown of what the cinema gets from each movie ticket the first few weeks a movie plays…A nickel at best, if that. (Actually the contracts are written with the blockbusters so that the cinema gets nothing for a good long while.) The concession prices are high because the cinema makes all of its money from selling you a $7 soda that costs them maybe $0.20 in materials. The movie has to run a good 6 weeks before the cinema begins to see any money from the box office sales. And how many movies do you know of that are still playing after 4 weeks lately? Not many.

  17. girly says:
  18. XISMZERO says:

    Said something to the tune of this last week — movie theater management are a spineless customer service-less disgrace. They could care less about anything that doesn’t involve the bottom line. That means they don’t care if people disrupt the movie by allowing cell phones, babies, teenagers and the like — as long as they’ve got your $10 and hope you bought $20 worth of concession crap, they’re square. I’d like to think this is why theaters are failing. I’d rather watch the movie when it comes out in a few months with somebody or by myself where nobody can be annoying.

    Heck, theaters would rather crack down harder on snack smugglers than people who really ruin the viewing experience and I hope they continue to suffer.

  19. Outtacontext says:

    I am no fan of theater concession stands. But the reason they do charge so much of food is they are making zelch on movie tickets. The film studios take most of that for themselves.