Lack Of Grocery Shrink Rayage Is Peanut Butter Selling Point
Matt spotted this jar of Jif peanut butter that proudly boasts its eluded the all-seeing scope of the grocery shrink ray and still packs 18 ounces of goodness within its plastic confines.
Since the shrink ray is so prevalent, marketers need to generate an eye-catching symbol that signifies the product hasn't been downsized, still giving customers the same value. Has anyone seen similar products bragging about their shrink ray avoidance?
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