AT&T has had it with Verizon’s “there’s a map for that ads” and have filed a lawsuit. The big blue death star says that the ad is misleading because while the blank spaces in Verizon’s map actually show places where there is no Verizon service at all — the blank spaces in the AT&T map may still have voice and data coverage — just not “3G” coverage.
Apparently, AT&T is quite concerned that less technically savvy potential customers will look at the maps and think AT&T doesn’t work in Montana or something.
Verizon has already changed the commercial to include a disclaimer that voice and data are still available in the white space on AT&T’s map, and have removed a reference to AT&T customers being “out of touch.” This, however, was not enough for AT&T.
From their lawsuit:
By continuing to use a “3G” coverage map in its advertisements, Verizon is still conveying the message that AT&T has no coverage in the white or blank space included in the map, and thus AT&T customers cannot use their phones in large portions of the United States.
You can read the lawsuit here.