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Unlimited Pizza Toppings - Limit: Five Toppings

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While it's true that the laws of physics limit how many toppings one really can put on a pizza, reader Andrew in Austin was still amused to read this ad for Gatti's which features "unlimited" toppings with a limit of five toppings.



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116
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I really wonder what the people who create these kinds of advertisements are thinking at times.

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Well to be fair, once you get to those super high numbers, they're basically synonymous with infinity.

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5 toppings!!! thats almost unlimited

it is like pi 3.14..... they say it has unlimited decimal places but in real life there just so many decimal places that we just consider it to be unlimited.

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If you're going to make an ad like this and for it to not be totally deceiving you should be able to put all toppings they have available on once per pizza, or don't make these lame deceptive ads in the first place.

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This is like "unlimited" data plans that are... limited. I've never understood how AT&T, Verizon, Comcast, etc. got away with calling things "unlimited" when they had limits. And this one is so blatant you just have to wonder...

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The typical person who enjoys Gatti's can't count as high as 5, so realistically 5 or 500 whats the difference?

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@Razor512: I'm not sure if you're joking about pi, but just in case, [en.wikipedia.org]

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I'm not sure how it works at Gatti's, but some places have "regular" toppings and "premium" toppings. Maybe it means you can have five of ANY topping, "unlimited access?"

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@Megalomania:

but who needs unlimited toppings when you can have 5

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You can follow them on twitter, too. They give you up to date posts with UNLIMITED* information about the place.
*limit 140 characters

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I count at least six toppings in that photo.

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I'm not entirely positive, but there may be more than 5 on that picture.

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@Preyfar: Its purely deceptive. I think you have a case for more toppings. You can't have an unlimited term that is not unlimited.

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@Coles_Law: I'm counting peperoni, olives, green pepper, onion and sausage... what am I missing? Is that mushrooms? Interesting!

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This is what I don't understand. We have laws about truth in advertising, why do ads like this keep being made? Admittedly I don't understand the mechanism involved in triggering someone from the relevant regulatory agency stepping in, but still, this one is a no-brainer. Unlimited =/= limited.

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All i know is that they had to go to college to get the marketing job that made that retarded ass poster.

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I remember back when Dominoes had an "Unlimited Toppings" for $13 about 2 years ago I ordered every single topping on the menu (except anchovies). They totally honored it, on two separate occaisions.

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It's just like phone companies offering unlimited data plans with a 5 GB bandwidth cap.

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@dbshaw: Same reason we have speed limits and people still speed.

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@sqlrob: Agreed, I'm counting at least 6. I see Pepperoni, Sausage, Onion, Green peppers, mushrooms, black olives. There may be more...

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@EagleFalconn: Did it cook? I worked at a Pizza Hut in high school and we'd have trouble getting pizzas cooked all the way through without burning the top when people ordered to many toppings. The conveyer belt oven that only kept it in for so long definitely wasn't long enough.

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I think this ad would be valid if they only offered 5 toppings from their menu. ;-)

Oh.. they're on Twitter. Has anyone tweeted about this? LOL.

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I doubt it would cook properly if there were more than five toppings.. but that's not really a good excuse.

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I can understand that they are trying to limit their liability, but simply stating "No Double Toppings" would suffice. They should protect against things like "10 toppings of bacon", but how much could one of each topping actually cost them...

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@Razor512: Me, too, but I want it on a square pizza.

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Interesting that they say unlimited, limit five...but show at least six in the ad.

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@sqlrob: Yep, I see the same six VitaminH does

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Mr. Gatti's is pretty horrible pizza to begin with, so it doesn't matter WHAT you put on it, it's really not going to be any better.

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Yeah, they should have callled it the "XL Pizza with 5 Toppings."

They probably were thinking that the average person doesn't order more than 5 toppings on one pizza, kind of like me - I like my pizza with 2-3 toppings at most.

Still, it's pretty ridiculous to called something unlimited, when there is an actual limit.

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When I was in college, the on-campus Burger King ran a special: "Five Free Fries for $5."

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@VitaminH: Yeah, it was completely cooked. I was pretty impressed, I was anticipating something a little sketchy. It was HEAVY too. When I first opened it up, I was a little pissed because I thought they'd shorted me on the toppings, but then realized that I just couldn't see them all because they had to layer them.

Oh, and it tasted fantastic. Which is why I ordered it twice.

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@Preyfar: they can get away with it because they say you have the unlimited opportunity to use an unlimited amount of data. Your unlimited data then is simply as much as you want to use, any time of the day, but they'll charge more for it after when you consume enough of it.

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(I think that's at least seven toppings in the ad - everyone is missing the cheese...) :)

Perhaps the owners are in some way related to the Hottentots who counted "1, 2, 3, many."

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It should either be unlimited (with no double toppings) or up to 5 (with double toppings)

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@Tijil: My guess is that everyone is figuring cheese is a given. Granted, a topping might then be "Extra Cheese."

Maybe the joint is doing this to get 'free unlimited' publicity? Although a previous comment indicates that this place's pizza isn't any good (I don't know, since I've never even heard of the place), but maybe more people like it and all this talk of unlimited but limited toppings might just get people to come in?

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@coren: from a picture, it's hard to tell which is "hamburger" and which is "sausage."


so there might be seven.

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Im getting pretty tired of companies throwing around the term "Unlimited" and then attaching a "limit" or "fair use act" to such claims.


The next company that does that, Im gonna have a big lawsuit in my favor.

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@ChrisC1234: I made pizza with the blank crusts you buy from the grocery store, and this is how I see the order of the components (from most expensive to least expensive):
1. Pizza crust
2. Cheese
3. Tomato sauce
4. Toppings (I can cover a pizza with two small mushrooms, 1/16 of an onion, ... you get the point)

The point is that toppings are just gravy for them. I should try ordering a medium cheese pizza and topping it off myself... just for kicks.

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@coren:

Don't forget about crust, sauce and cheese. Those are ingredients. ; )

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Never heard of Gatti's here in NW Arizona, but I LOVE toppings and I do the double everything on my own HOMEMADE pizza because it's just better than anything else out there and costs 1/4 the price!

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I saw a Papa John's Unlimited Toppings Pizza ad on TV about and noticed at the very end in mouseprint something about toppings were limited to 7. The next day I received a mailing with a coupon for the same deal and upon close inspection, I noticed the 7 limit was for online orders.

The headline exclaimed UNLIMITED TOPPINGS ON ANY PIZZA but, as we know, the big print giveth and the small print taketh away. "Any pizza" does not include the specialty pizza; though extra cheese is listed as a topping, extra cheese is excluded; double toppings are excluded, thereby eliminating the "unlimited" aspect and online orders are limited to 7. So I suppose if one calls in the order instead of ordering online, they could get all 13 toppings listed except extra cheese.

The dictionary defines unlimited as:

1 : lacking any controls
2 : boundless, infinite
3 : not bounded by exceptions
4 : limitless or without bounds; unrestricted

Apparently, Papa John's defines it a different way.

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When I challenged this in the UK some years ago I was told that they restrict the number of toppings because otherwise it gets so thick that it won't cook through properly, with the food hygiene implications that go with it.

Most supermarkets with a "create your own pizza" counter won't stack the toppings beyond a certain point for the same reasons.

However, that doesn't excuse the blatantly false advertising.

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From their website, it looks like the Gatti's Deluxe has:
Provolone Cheese
Pepperoni
Sausage
Onions
Bell Peppers
Mushrooms
Black Olives
Jalapenos

Even assuming the cheese isn't a separate topping, that's Unlimited + 2!

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@BeerFox: And the Sampler actually hits Double Unlimited! It's like infinity * 2.