The simple fix is have people mail in the codes and they can enter...

More overhead for Coors but there was no Loss on the purchasers part.

Hate to break it to you, buddy, but NONE of the codes will win. Do you think the company actually put a winning code out there?

Here's the truth: MillerCoors just said that you might win- but didn't really put any winning codes out there. They are all sitting in a box in the CEO's closet.

I want to sue Coors because I left a 6 pack in my car all day and it was not the coldest beer I'd ever had, as they claimed...

@xtc46 - thinksmarter on twitter: No loss unless the item was purchased solely for the purpose of entering the contest...right?

I am pretty sure that nothing MillerCoors makes can be called beer.

How does he know that 5 million tickets contain invalid codes, he have no way to prove that.

He should have tried entering the code before he began drinking, maybe he can see straight then.

@PeteyNice: Sex in a canoe.

@PeteyNice:

Nice job being a elitist ass, people buy what they think tastes good, not what you think tastes good. Your opinion is not a fact.

Anyway, just because millions of people didn't complain doesn't mean it didn't effect millions of people. Most people probably didn't even enter. If theres a unique code on each box, I don't see why they had to sue, that's what this site is for in the first place, to get companies to fix things before it has to go that far.

@ThinkerTDM: Whether or not any will win is moot - he wasn't even given an opportunity to play

@xtc46 - thinksmarter on twitter:

No, the simple way is not to use the stupid codes that make you go to a website, and have the cap, or label or whatever either say, "Congratulations! You WIN" or "Sorry, You LOSE"...

@ThinkerTDM: I really haven't trusted any of those contests since it came to light that people involved with a McDonald's contest years ago cherry-picked who would get the winning Monopoly pieces. I buy products because I like them, not because of some stupid contest which I have no chance of winning (even if they are legitimate, I could live a thousand lifetimes and not have the luck it takes to win anything more than a few dollars worth of prizes).

@Smashville_not taking it seriously: I'd love for somebody in their marketing department to explain to me why the coldness of my beer is a function of the brand rather than the setting in my fridge.

Of course, if you drop that marketing line, what do you have left? A gimmicky bottle label? Yes. Flavor? Not so much.

@PeteyNice: Pilsner Urquell would beg to differ.

Article title is misleading. Real "Men" don't drink light beer.

I suppose if the litigant were purchasing the light beer for women and children this title would be acceptable.

East bound and down, loaded up and truckin'
We're gonna do what they say can't be done.
We've got a long way to go and a short time to get there
I'm east bound just watch ole Bandit run...

Is it possible he mis-entered the code? I thought a few of the coke rewards codes were bad until I realized the O's were zeros.

Any chance:
A. The contest wasn't running?
B. He was running a script block program(which wouldn't help the phone problem)?
C. It wasn't available in his area, and was blocked?
D. The ticket was damaged/tampered with as a joke on HIM?
E. I like making up lists?

@PeteyNice: Killian's and Blue Moon disagree with you. As do I.

(Although I think those are strictly Coors, not MillerCoors...it's unclear.)

I'm not sure he's got a case. In order to keep the contest from being an illegal gaming operation, the company has to offer free game pieces. All he's really entitled to was another code if one was invalid . . and the codes themselves are worth nothing.

@lehrdude: I said simple fix, as in for the problem, not how to run the contest.

@valleyval: If they take the manual entry, he still gets that entry he bought...like I said, no loss.

@exconsumer9: yup, and that is what he will get.

@Colonel Jack O'Neill: Well, either he bought a bunch, tried them, and extrapolated the percentage of all beers sold with bad codes, or he pulled the number out of his ass. However, if they do an internal audit they should know the exact number of bad codes by looking at what their algorithm for generating them spits out and what the site actually is programmed to accept.

@cranke: Haha, yeah. It's like when my Bud swilling friends call my delicious choice of beers "crap" or say things "looks like used engine oil", I just remind them that their precious fizzy yellow "beer" was originally brewed for women. Flavor FTW.

@JollyJumjuck: Ok here is the deal with McDonalds- the one of the employees at the security firm that McD's hired to manage the distribution of the winning game pieces scammed them on the old Monopoly contest by getting his friends and family to turn in the winning game pieces. A bunch of people went to jail on that one. Actually McDonalds recovered as best they could. See the Fraud section here: [en.wikipedia.org]'s_Monopoly

Now for real about today: companies with contests typically hire outside firms to manage and distribute winning pieces, etc for the contests. These firms do random distribution of the winning tickets/pieces etc in the regions that the companies target or sell in. I imagine with bottle top game codes that are entered via the internet or phone, it is pretty easy to just randomly pick a winner from x area on a certain day.

As for winning game pieces or packaging it can be a little more dicey. I had a coworker whose wife was employed with a private investigator firm. She ended up going on assignments to buy a certain food product that had a contest going and then subsituted a same product (but with a interior package printing indicating it as a winner) as a return to the retail stores where the product was sold. It was a little on the iffy side since technically she was bringing different product back to the store. My coworker shared with us the original non-winning products which his wife had purchased as the food product company did not want these back. I would imagine that there were several firms putting out the winning packaging across the country.

How does he have money to file a class action lawsuit for something that would only win "two tickets to a 2009 regular-season NFL game and a $100."

File a class action lawsuit for something that might really benefit someone like lower phone or cable rates, etc.

@ThinkerTDM: The scenario you've proposed is illegal. Companies that try this (the McDonalds scam from a few years ago) get reamed.

@Rachacha:

Cledus Snow: Bandit, what are we gonna do about all this beer we took?

Bandit: [running to his car] Leave them a note and tell them to send the bill to Big Enos Burdette.

Cledus Snow: [writing a note] Send bill to Big Enos Burdette; B, B-r, B-u-r...

[sees Bandit take off]

Cledus Snow: Hell, I got to go!

[leaves without finishing note]

@Jfielder23: can you provide a referance link to back that statement up? I'd love to shove that in my friends face when they make fun of my stout.

@ThinkerTDM:
State lottery rules generally forbid a company from administering its own contests
and they can go to jail for that.

[en.wikipedia.org]

Fraud

In 2001, the U.S. promotion was halted after fraud was uncovered. A subcontracting company called Simon Marketing (a then-subsidiary of Cyrk), which was hired by McDonald's to organize and promote the game, failed to recognize a flaw in its procedures, and the chief of security, Jerome P. Jacobson,[5] was able to remove the "most expensive" game pieces, which he then passed to associates who would redeem them and share the proceeds. It turned out that almost all of the grand prize and top prize winners over several years, including contests McDonald's held that did not have the Monopoly theme, had been participants in the scheme, netting more than $24 million. The scheme was eventually uncovered when one of the participants informed on its ringleaders to the FBI. While the fraud was perpetrated without McDonald's knowledge, the McDonald's Corporation voluntarily attempted to rectify the situation by issuing payouts to new (legitimate) contest-winners, awarding five $1 million prizes and fifty $100,000 prizes over a five-day period.[5]

While the fraud appeared to have been perpetuated by only one key employee of the promotion company, and not by the company's management, eight people were originally arrested, eventually leading to a total of 21 indicted individuals[6]. The relationship between McDonald's and Simon Marketing broke down in a pair of lawsuits over breach of contract, eventually settled out of court, with McDonald's' claim being thrown out and Simon receiving $16.6 million.[7] Although McDonald's was not involved in the fraud, it came under a great deal of criticism for what appeared to be lax oversight of the promotion company.[citation needed]

@Smashville_not taking it seriously: Yes, they would be an exception IF Miller actually brewed them. Fortunately, they're an old brand brewed in the Czech Republic and Miller only distributes them.

The lousiest beer from the Czech Republic beats out anything Miller or Coors ever produced, and probably any beer from anywhere in the world. Those Czechs know WTF they are doing when it comes to brewing!

I don't know how much bearing this might have on the suit, but it's federal law that all contests/sweepstakes be "no purchase necessary." So he could have obtained a code for free by writing to Coors to receive a free playing card and not had to pay for the beer to obtain one.

@katstermonster: Blue Moon on tap FTW, hold the orange.

ITT: beer snobs. No one likes a beer snob.

@econobiker:

Class-action lawsuits never require money upfront, otherwise individuals would never do them, considering the slim chance of recovery and the potential for their law-firm to bilk them in a hopeless cause. Class-action lawfirms run off the idea they recoup part of the damages at the end of the lawsuit, thus encouraging them to be effective in their handling of the case lest they end up getting a judgement against themselves and being out the money they've laid out on the case.

Did the promotion enter into his decision making process? Did he consume the product he purchased?

Personally my beverage purchases remain the same regardless of the availability of a promotion on another brand.

@Sudonum: Hold the orange??? Blasphemy.

@konakonachanchan: On this, it's a fact: Coors is piss.

@GitEmSteveDave_Worked4TheWeekend:
F: Marzipan!

@Chmeeee: I know exactly what you mean, but to play devil's advocate a beer with a higher alcohol level would get colder without freezing than a lower alcohol beer. Unfortunately, words such as "alcohol" and "beer" need not apply when talking about Coors.

@Megalomania: Maybe he bought enough beer to have 5 million codes. XD

@Chmeeee: Perhaps it's made with liquid nitrogen?

@diasdiem: It's f*ckin near water

@leastcmplicated: @leastcmplicated: *close

Sadly, Class Action lawsuits rarely help the consumer, and are generally just cash cows for law firms.

@xtc46 - thinksmarter on twitter: except the loss for postage...

@xtc46 - thinksmarter on twitter: Adding 44 cent stamp plus about a 5 cents for an envelope is way more expensive than online. Especially when they will probably reject as invalid anyway.

Wow. In this horribly cruel world, this douche-bag finds the need for a class action lawsuit. No wonder our courts are jammed with crap like this. We all pay for morons who abuse the system

I'm enjoying many cold Coors Lights at the moment. I do not enjoy a heavy beer. I do enjoy a Killian's Red from time to time but that is a sipping beer while out with friends. I just prefer a light beer. That does not make me any less of a man or a wimp and I do enjoy the taste. Yes, light beer has taste to it as does skim milk which I also drink.

I never did try to enter any of the codes from any of the 18 packs I purchased because even if I did win. It would be a waste of my time to attend the game. I live in Maine and I would have to travel a great distance to watch a team that I could care less about play.

I would rather sit at home on Sunday and watch the game in my big comfy recliner on my HDTV in Dolby digital.

Time to crack open another cold Coors Light

@dfens42: +1 for Smokey and the Bandit references... you two made my day :) HEARTS!