Buy Some Batteries, Get a Razor (Or Is It The Other Way Around?)
Salman spotted this bizarre battery giveaway when he was shopping at his Chicago CVS:
I was walking past the battery isle when I noticed some Energizer batteries bundled with another product. I was very shocked to find a Schick Quattro razor bundled with the batteries. Not that I dont appreciate another free product, but I never would have made the connection between razors and batteries. Picture is attached.
As silly as it seems,the add-on probably gives Energizer an edge, if only because it makes Energizer stand out above its competitors on the rack.
What odd packed-in bonuses would you like to see? I want to see ink cartridges come with Chia Pets and ketchup bottles ship with dental floss.
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Comments:
@Hoss: Considering I spent 11 dollars on 5 disposable razor heads, I agree. They definitely make their money on the razors.
Am I the only one who is true to his razor? I have been using a Gillette Sensor since it came out almost 20 years ago.
Yea, when a new razor debuts, I give it a try and buy one of those crazy loss-leader, promotional numbers for a buck-or-two, but I have never found another razor nearly as comfortable as the Sensor.
As for the batteries, the Kirkland (Costco) brand are way cheaper and top rated by our friends hosts at Consumer Reports.
@crashman2600: Really? I'm surprised...it has the ring of a silly marketing gimmick. Maybe I'll try it out :)
@winshape:
I use an electric Norelco something for during the week shaving but for the Sunday night face fuzz, I use a Mach 3 or something similar. I find that a electric just doesn't give that close shave that I like after a weekend of not shaving.
@gjones77: Spent $250 2 years ago on a Braun 7...never looking back since there are NO supplies to buy besides the $2.50 self-cleaning cartridge!
@morganlh85: +1 on the vibrating razor. I have the Gillette fusion, which I have tried in both vibrating and not, and the vibrating does work better. The blades are mucho expensive though.
The razor in the battery package above seems to be a conventional Quattro for Women, which is not a battery-powered razor. Usually the battery razors take AAA batteries anyway, not AA.
@Skaperen:
Costco; 48 pack of great batteries (they used to be made by Energizer...same thing as Energizer Titanium... now Duracell makes them) for $10!
@TinaBringMeTheAx: I'm loyal to the Venus razor.. but I'm wanting to try that new Quatro razor that comes with the trimmer on the other end.
Crazy thing is, the last two times I've been to Walmart to look for them.. they haven't had any.. They haven't even had a place where they would be at.
@Hoss: And because I like to track those kinds of connections (see my other comments/rants against naming rights & official this & that of whatever), I have the following information for those that desire to know:
Not only does Energizer own Schick, it owns Playtex, Banana Boat, and Hawaiian Tropic.
Procter & Gamble owns not only owns Duracell & Gillette, but Old Spice too.
Old Spice, which introduced body wash in 2003 and is a close second to Axe among men's brands, with 6 percent of the total market, also emphasizes manliness: it is the official body wash of the N.F.L. and Nascar.
It also introduced its own shower tool, the Deck Scrubber.
@Kimaroo - No Stars Upon Thars: I really like the Quattro razor with the trimmer thingy on the end. Be warned - those razors are SHARP! I sliced off half my fingernail the first time I used it, and I've been using the Venus for years without incident.
I gave my husband all my old Venus blades to use. He likes them better than the Mach 3 blades, especially on his neck beard.
@nybiker: I'd never heard of that new Old Spice shower thing, but wow, a shower "tool" for men called a "deck" scrubber? Wow, again.
@jurisenpai: Ouch.. I'll have to be careful. If I can ever find one for purchase, that is.
I noticed a long time ago that the Venus and Mach3 blades can go on either razor handle. Which has been handy when I've ran out of razors.. I just take one of my husbands and put it on my Venus handle.
@TinaBringMeTheAx: Cool. Maybe I should try a Sensor... I know they still make blades for like 15 generations of razors back, so it should be no problem getting my hands on one.
I use a Fusion (with vibrating) now... Gillette sent me a Mach III when I turned 18 (brilliant gimmick!), and the Fusion is the only razor I've ever bought. However I am itching (!) to try that new Shick with a trimmer... I signed up for an online Wolverine movie tie-in promo to get a free one and it never showed up though. :( Now I'm afraid that if I finally go buy one, my free one will show up the next day and make a fool of me.
Same here, I've been using the Sensor since it first came out. It does a great job so why switch.
One of my friends recently bought a refill for some razor and it cost about $25.00 and was he complaining. I believe it had 5 blades and the cartridge was the size of a small cat. It was so big that I don't see a need for the handle, just hold the cartridge in your hand. He just shook his head and gave a little sigh.
These are also the same people who buy Axe and Dial Magnetic Attraction Enhancing Body Wash.
@Kimaroo - No Stars Upon Thars: On top of that, the Mach 3 disposable razors have the same exact blades as the cartridges and are often cheaper than just the cartridge refills.
You can also take the cartridges off of the disposable handles and put them on the regular razor handle.
Back in July, the Freakonomics blog did a call for reader comments on weird pairs of goods (complementary goods, in economic terms, which are goods that are supposedly consumed together, or at least ones where a decrease in the price of one has a positive impact on the demand of the other), and the responses were pretty entertaining:
[freakonomics.blogs.nytimes.com]
For example:
"In a supermercado in Puerto Vallarta, Mexico, I saw a package of spaghetti shrink-wrapped to a box of corn-flakes."
"I seem to recall driving by a small store advertising live bait and Beanie Babies."
Classic.
@TinaBringMeTheAx: I used the sensor for many years before I tried the Schick 3-bladed disposables. I shave once a week and a box of 10 lasts for a couple months easily.
@nstonep: That's why we have the internet, my friend. Sent straight to your home in nondescript plain brown box.
@nstonep: I thought that's why Walgreens sold "personal massagers" that are quite clearly not designed to be used on a back, box be damned...
I live in Korea, and these kind of bundled giveaways are common here. I've seen scrubby sponges on batteries, pens on toothbrushes, and so on. Some of it makes sense, like coffee filters on coffee, but ponchos on cereal? Whatever. Getting freebies like this is standard practice here. They call it "service." Maybe I'll see if I can get some pics and send them to Consumerist.
@TinaBringMeTheAx: Gillete Sensor all the way. I have tried every new one that comes out, or maybe not, I might have stopped at 4 blades..




















It isn't all that weird when you know that Energizer owns Schick.
Just like Proctor and Gamble own Gilette and Duracell.
These companies thrive on products that require supplies, and getting you hooked on their razors is how they make their money.