A new Yale report finds that cereal companies spent $156 million per year marketing to children, and most of that money gets plowed into pushing the sugariest cereals, which they try to pretend are healthy.
Even milk-covered desert cereals like Lucky Charms, Reese’s Puffs, and Cookie Crisp have 3-4 health claims on their boxes, the report finds. And most of the cereals with the lowest nutritional content are still pimp themselves out as being “better-for you” or “Smart Choices.”
The cereal companies typically “dual-market.” From one side of their mouth, convince parents that it’s a healthy and wholesome start to the day. Out the other, tell kids that cereal is a fun game.
Someone should tell these companies childhood obesity is no game. Parents need to make smart purchasing decisions, but regulators need to start taking on these bogus health claims.