Why Retailers Like It When You Subscribe

You know what’s great about subscriptions? You forget to cancel them. You also pay more over time than you would if you were forced to buy items individually. Yeah, that’s awesome—for companies. The New York Times looks at current research on how consumers think about subscriptions, and why companies want to push them more than ever.

“Looking at Life as One Big Subscription” [New York Times]
(Photo: Dominic)