Man Sues Coors Over Invalid Contest Codes

An Illinois man has filed a class-action lawsuit against MillerCoors because the “Silver Ticket Sweepstakes” code on the case of beer he recently bought turned out to be invalid. The man says he tried entering the code online and over the phone, but it was rejected each time—not because it wasn’t a winning code, but because it wasn’t a legitimate sweepstakes entry code to begin with.

From the Business Journal of Milwaukee:

The suit alleges that MillerCoors issued about five million tickets containing invalid codes.

Chicago-based MillerCoors, which has a major brewery and regional headquarters on Milwaukee’s west side, is named in the suit, along with Molson Coors Brewing Co. and Miller Brewing Co. MillerCoors is a joint venture launched in July 2008 by Milwaukee-based Miller Brewing and Coors Brewing, Golden, Colo.

The sweepstakes began on Aug. 1 and is scheduled to run through Oct. 31, according to the suit.

Prizes offered in the sweepstakes are two tickets to a 2009 regular-season NFL game and a $100.

The website Consumer Affairs notes that the charge of “millions of invalid codes” seems a bit of a stretch: “The complaint alleges that Coors has received ‘hundreds’ of complaints about the issue, but goes no further than that.”

“Suit filed against MillerCoors over sweepstakes” [Business Journal of Milwaukee]
“Coors Faces Class Action” [Consumer Affairs]