Trend Watch: CEOs Apologizing Via YouTube
Want to see a bunch of corporate executives apologizing? Thanks to the magical internet, now you can!
Attention Digital has collected several YouTube videos of CEOs apologizing for one reason or another: Domino's Patrick Doyle, for the infamous snot-food video; Matel's Bob Eckert, for its run of toy safety violations, and the Maple Leaf Foods robot, for listeria in its products. The article missed it, YouTube also has a video apology from United Airlines' Jim Goodwin (oooo, I just want to take him home and rub his belly...)
Having all of these collected in one place is nice because it allows consumers to get a sense of apologizes as a genre. Apparently, bad lighting and monotone reading from a teleprompter are a plus. Of course, CEOs can always get help from this guy when they need it.
CEOs apologize on YouTube [Attention Digital] (Thanks to Johnny!)
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Comments:
Rub his belly? I don't get it.
Interesting to note which ones seem sincere and which ones don't.
I understand the necessity of CEOs apologizing, but I don't believe them when they do.
I think consumerist was mostly behind the wide, online publicity of the domino's snot stunt. Way to go consumerist!
It's always better to beg forgiveness than to ask permission.
"The apologies are a LIE!"
@ilovemom: it's always _easier_ to beg forgiveness than to ask permission.
it's always better to ask permission :P
@Xerloq wants to...: Instead of an apology, how about you take steps to ensure it never happens again.
Making the people who committed the crime fight for our forgiveness a la "The Running Man" would be a great start.
Speaking of which...*Grabs DVD copy of "The Running Man" and puts it in PS3*
Just to reiterate, I really don't care if you're sorry or not, I don't care if you're gonna give us free stuff as part of the apology, I just care about seeing the future where people fight for their lives for my entertainment come to fruition.
@Xerloq wants to...: Oh, I believe they're sincere in their apology. I just don't think "Sorry" makes up for incompetence.
Thank you Kanye West. Your apology really made things better.
@H3ion: Yo, Mr. CEO, I know you're sorry and I'ma let you finish, but Kanye West had the best apology video of all time.
Mattel.
It's a stupid but necessary phenomenon...sort of like the KFC ceo advertisements talking bout chicken.
It only works when the CEO has a personality, if he doesn't then it's worthless and may be off-putting to consumers.
@Keavy_Rain: those were really funny until I saw the one about twitter and now they just make me sad for humanity. :(
"Greetings friend, this is Homer Simpson, aka, Happy Dude. The courts have ordered me to call everyone, and apologize for my telemarketing scam...I'm sorry. If you can find it in your heart to forgive me, send $1 to Sorry Dude, 742 Evergreen Terrace, Springfield. You have the power!"