Play Doh Ads Make Crying Out For Help Fun
These Play Doh ads from Singapore don't seem to be aimed at kids. Then again, the message "safe no matter what you make" seems to be aimed directly at parents of kids who play with Play Doh, which leads us back to our initial thought, which is wtf kind of kid requiring parental supervision is shaping eerily realistic looking bottles of pills and razor blades for fun? Play Doh, the fun sad toy that tastes like tears!
"A Campaign With an Edge" [UglyDoggy via AgencySpy]
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Comments:
@nagumi: I'm a reformed Play-Doh eater, too. They changed the formulation, thereby changing the flavor that we used to know and love.
It is no longer delicious. :(
@nagumi: What I remember most is the smell - so good! That tub of stuff that comes with Cranium smells revolting. I need to swap it out some time.
@nagumi: Mmmm. The salty taste just came back to my mouth. Yeah for my childhood. Salt bounds to the flour and helps keep the clay together as water drys out of it and it serves as a preservative and prevents the clay from becoming moldy.
@nagumi: I was going to mention this before I even saw this comment =D.
I've heard that the smell (and taste imo) of play-doh is actually one of the most recognized smells.
@ohenry: I for one hit puberty was I was 4 and by age 5 was listening to 90s emo. Multiple times I was caught with my hand in the play-doh razor jar.
@nagumi:
I don't remember the taste, but there is no way I could EVER forget the smell. Play Doh just smells... wonderful. I might have to go and buy some just so I can sniff it.
@nagumi:
Oh, and as for the "actually playing with it" part, I'm not sure that I ever really did play with Play Doh. I owned some, yeah... but I think I just squished it around and sniffed it a lot. I preferred Plasticine (and later, Fimo) for actual modelling purposes. Play Doh, just for the smell!
@MsAnthropy: I never ate it but I used to smell it. It smells so good. And my hands used to smell like it when I was done playing too.
@nagumi: I distinctly remember the smell, it was great, even though everyone else I knew hated it.
But if I recall correctly, the salt was to keep it dry? Or moist and soft, or something like that.
@nagumi: My kindergarten teacher kept daily notes on students, and would send these home every month or so.
I have an entry that the teacher's aide had to take the play-doh knife away from me, because I would not stop licking it even when asked.
@MsAnthropy: I might have to go and buy some just so I can sniff it.
/remembered it from a fark link
From the article:
Clearly, the target is young, progressive, open minded parents
Progressive AND open-minded?
Huh... That's a new one.
Anyway, I don't think Play Doh is advocating people make pills and or a chainsaw out of the "Doh". I think it's about as effective an ad as the "pouring on the pounds" ad in New York.
@nagumi: I loved the smell and the taste. But I remember being confused as to why the different colors didn't taste different. Yes, eventually, I learned of food coloring.
@H3ion: This made me laugh out loud. Thank you. I don't know many people who wear perfume, but my mom does, and she loves Shalimar. I can imagine her reaction to that comment. She would not have been as forgiving, I think.
I have one precocious son who, at every possible moment, insists on creating every weapon known to man (gun, cannon, axe, arrow, missile, grenade, etc), out of whatever materials are at hand (PlayDoh, sticks, silverware, small pets, etc). A miniature cross between MacGyver and Rambo. Only reason he's never created a double-edged razor out of PlayDoh is because he doesn't realize it can be done. This ad will be an inspiration to tiny, developing psychopaths all over the world.
@nagumi: The salt's a preservative so that it doesn't get mold. Salt holds on to the water molecules so that germs can't grow.
You can even make your own Playdough-like substance from flour, salt, oil and water, IIRC. I found a link to a recipe: [www.instructables.com]
Of course, it won't have that smell. I also read recently that the Playdough company has reformulated the recipe several times, and that try as they might, the current formulation's smell is only 80% similar to the original's.














Is it odd that I remember the taste of Play-Doh more than actually playing with it?
Why would moulding clay need salt, anyway???