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Martha Stewart And Home Depot Enter Pact

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Starting in January, you'll be able to buy Martha Stewart-branded patio furniture, storage bins, and toilet wine kits at your local Home Depot, thanks to a new multi-zillion dollar business deal the two companies have cooked up. Martha Stewart Living Omnimedia's old deal with Kmart—which a company tells the Atlanta Journal-Constitution earned them upwards of $1 billion annually at its peak—expires that same month.

"Martha Stewart joins up with Home Depot" [AJC via RetailWire]
(Photo: dougww)

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56
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Four words:
Fall color roofing nails.

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does this mean my miter saw will collapse and chop my fingers off while using it? (like how Martha Stewart's patio chairs do)

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I am going to love this when I move eventually to the east coast. I hate kmart and love home depot.

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I like my fingers.


I don't like Martha.


Nuff said.

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That photochop is going to give me nightmares tonight for sure.

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It seems like Bed, Bath, & Beyond is more the type of place she should be hawking her sh*t. Not that I would buy it anyway, HD just sounds like a weird match.

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What the heck is a "toilet wine kit"?

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If this doesn't mark the end of the road for Kmart I don't know what does.

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Although I find trips to Kmart to be soul crushing, I am actually kind of bummed by this. Martha's kmart line of kitchen goods was in general, simple, of good quality, and affordable. Most of it was the stuff she sells in Macy's, just cheaper.


Maybe Home Depot will start selling cookie sheets.

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Ummm, that's *Atlanta* Journal-Constitution... the dying newspaper in Atlanta.

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@FooSchnickens: that is a scary chop indeed. thats also the first thing I thought when i saw the pic.

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@MostlyHarmless: Oops, sorry! We had our Polish Microsoft team put that pic together.

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I bought some of Martha's patio furniture at K-Mart, and I have to say that it is some of the worst crap I have ever owned!. The legs on the tables and chairs are being eaten away by rust and every time it rains my patio turns orange from the rain mixing with said rust.


You should probably stay away from Home Depot once they start selling this stuff...or at least stay away from the returns department because the lines will probably be VERY long...

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@pecan 3.14159265: How to make Pruno at home!

That toilet wine kit thing made me smile a bit. Having a blue day today.

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Can we expect Home Depot to suffer the same fate as K-Mart after she started schilling her brand there?

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Some of her branded stuff in Macy's is quite good, I got a big enameled Dutch oven there for about 1/3 the price of Le Creuset, and has it has performed admirably so far, notably making some delicious frites, coq au vin, and various soups/stews

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Home Depot's orange color is the same as a prison jumpsuit. It's a perfect match.

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@pecan 3.14159265: I pray they are just checking to see if we read thoroughly.

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@pecan 3.14159265: OK, I found this reference in Urban Dictionary: [www.urbandictionary.com] . With that context it is clearly an allusion to Martha's stay in the "big house".

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her branded shit at kmart is...well...shit, so don't be too excited about this maneuver.

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@friendlynerd: Yeah, no kidding. I don't blame her for wanting out of K-Mart.

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For someone like Martha Stewart, I have to admit that I think her kitchen-ware merchandise that is sold at macy's looks and feels pretty low standard. I do not own anything from her brand and probably never will. I could only imagine the similar quality for her merchandise line at Home Dump I mean Depot. Birds of a feather I guess.

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@nnj: I like some of her Macy's kitchen ware. For things like colandars, strainers and basic mixing bowls, the prices aren't too bad. I wouldn't buy any of the cookware, but spatulas and other simple tools are just fine for their price.

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@calquist:
They've been on life support courtesy of Ms. Stewart for a long time in my opinion. Take away Martha, there's nothing left but dirty stores with narrow aisles. And one cash register open.

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@pecan 3.14159265
"What the heck is a "toilet wine kit"?"


Silly! It's for turning your john into a mini-vat for tasty homebrew, that's what it is! I'll bet Martha does it all the time.

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d@ColoradoShark: God bless urban dictionary.


Although most of their stuff (ok like 95%) is sexual related it still has some good uses here and there (and always humorous)

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@friendlynerd: Our two Kmart stores are still hell holes but I did find some decent deals on flip flops and a pair of work shoes this summer. It was also the only store in town that had work shoes in the style & size said kid wanted.

Some of the Martha Stewart kitchen items at Kmart are pretty decent quality and comparable to the items at the restaurant supply store or better. I may have to go stock up on a few things before they run out.

I think if Kmart dumped Sears, found a huge cash infusion and some more creative management they could still make a comeback. I do doubt the people in charge have the brains to do so.

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@Eels: If Home Depot started carrying her kitchen goods I would make the trip. I never really bothered with them at Macy's.

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@Chumas: You'd better keep that ladder handy for when you change them come winter. Wouldn't want the neighbors to point, laugh, and whisper behind your back, now would we?

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Home Depot is just down the street, but I'll be looking for somewhere else to shop if she's involved with them.

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@framitz: For all the reasons to avoid Home Depot you pick Martha Stewart? Do tell.

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@trlblzr: Yes, and like the Atlanta Journal-Constitution, they didn't realize that spell check won't catch something if it's actually a word.

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@friendlynerd: Maybe the nearly three-dozen brand-new copies of Too Human for sale at my local Kmart for the low, low price of $64.99?

I kid you not. Next time I work up the courage to step into that filthy hellhole I'll snap a pic.

For those unaware, you can get brand new copies of Too Human from...pretty much anywhere for around $10. I bought it and I can tell you that the game suffers heavily from ideas not fully coming to fruition. Plus, it genuinely feels like it was built from the ground up with the idea that it would be a four-person game with each person filling a different role. In that respect, it would have been a fantastic game. As it is (single player or two-person Co-Op) its OK at best.

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Dear Home Depot,


See K-Mart for reference.


That is all.

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@friendlynerd: lol My thoughts exactly! I've taken to calling them Home Despot for all the things I hate about them.


Close to my house there is a store...I could swear they have no more than 6 people working at a time in there. They don't even run a single manned checkout... I'm all for saving your customer's time with a self checkout option, but when normal checkouts are reduced or even eliminated (!) for the privilege, I have VERY little desire to do business with them anymore.

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@whateverthisis: It looks like a classic "dumb *|SELECT_GROUP|*" joke, but it's actually just a callback to this:

[consumerist.com]

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@qwickone: But probably not as bad as when she cuts a deal with Sunbelt Rentals.

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@FooSchnickens: I work at Home Depot, I hope I don't start superimposing her head on my coworkers bodies.

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@Persistence: Probably not, she's not really poking her head into their biggest profit area's. I work there, they make more money off of contractors, selling kitchens and all their big-ticket installation services (carpet, roofing, doors & windows, etc.) than they do patio furniture and decor stuff.

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I'm unclear how their association with a convicted felon would entice me to shop at Home Depot. Shoplift perhaps, but not shop.

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I'm very surprised to see this deal. I love me some Martha, but I would think another home improvement retailer would have made a better home...one that wasn't having a hard time making ends meet. Begins with L...