HP Sells Ink By Wasting It
Reader Michael Dillon recently noticed that the Weather Channel's "printable" 10-Day Forecast page isn't exactly printer-friendly: it includes an ad that's roughly 80 percent solid black. Printing it out would mean wasting ink. That ad is selling... (drumroll, please)... HP printer's ink.
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Comments:
@Laura Northrup: Also, I have no idea what they are trying to do by pseudo-emphasizing "than" in that sentence. Same goes for "give you".
I'm not a native english speaker, but still, it just sounds wrong.
@post_break: My guess is the "print" command loads up a printer friendly version of the information.
Well, at least thats how most reputable content providers do it.
@suburbancowboy: +1. The weather forecasting here (not far from you in CT) has been dismal ... as in, dead wrong ... consistently for the last couple of months. We had waves of rain in the summer that were not forecast, or were said to go away much sooner than they did, and then last week we had several days of rain forecast but it never materialized.
Weather forecasting in New England has never been all that accurate. But it has been MUCH worse than usual, and it's been that way for a good several weeks now. Something has gone terribly wrong with weather forecasting.
@post_break: Damn it, I wish I could delete my comments or edit them. I didn't actually print them, the print preview was as far as I got. Ad block removed the ad on the first try however.
@savvy999: There are places that will print out a weather forecast (although not necessarily a 10 day one). Most common that I've seen: Schools and hotels.
@Mr_Human:
It seems post_break did too. What browser are you using? I used Firefox 3.5.3 on OS X. No add-ons except Firebug, which doesn't block ads. For me it printed all of the images inside the 10 day forecast box, but it didn't print the ad on the side or the header graphic.
@suburbancowboy:
Regardless of who prints it out, the purpose of the printable version of the page is to allow you to print it without all of the crap around it.
@MostlyHarmless: They're emphasizing everything *but* those words. Kind of loses it's effect that way though. Kind of like tabloid-sized like the NY Post. It's hard to take it seriously when every single day the major headline is LARGE AND TAKES UP THE ENTIRE FRONT PAGE.
Maybe the HP ad non-emphasis makes more sense if you imagine William Shatner reading it.
@suburbancowboy: "Who the hell prints out a 10 day forecast?"
their target demographic.
"HIT PRINT, STUPID!"
@MostlyHarmless: Figure vs. ground. They're emphasizing "ORIGINAL HP INKS," not "give you," and "PAGES" and "BARGAIN INKS," not "than."
Just a bad decision to use an italic for the normal, un-emphasized text.
@Cant_stop_the_rock: So what you're saying is the problem with the Print Page programming which is the fault of the Weather Channel site, not HP, one of their many advertisers, right?
@MostlyHarmless: It does not. That's the first thing I thought of, so I tried clicking print and printing it to a pdf. The pdf had a large, mostly black HP ad in it.
@bendee: Hotels usually print out the forecast onto a page that touts their hotel. I could only see a bait shop or some mom & pop place printing this out for their customers to see at the front desk.
@Vanilla5: No. Most websites have a "print friendly" version by default that strips away heavy graphics elements that are not central to the story.
@MostlyHarmless: Then why are some people getting the ad when they print it and some people aren't? I'm using the "Print this Forecast" button and am getting no ad. Are others just hitting "File > Print"?
@suburbancowboy: I doubt they printed it, probably just wanted the "printer-friendly" view so it was easier to read and irony ensued...
By default, Firefox won't print backgrounds.
Also, if you don't want to print that image, you can just right click on the image and select "Block images from ..."
@Vandelay Import Export: Everyone owns that piece of software you know. It comes preinstalled on all PC's
@MostlyHarmless: I'm hitting the "print this forecast" button and I am not getting an ad.
Following directions FTW!


























"hit print"
we dare you.