Hahaha, that's gotta be one of the funnies "fail" in shrink ray.

@georgi55: funniesT.

Please add edit...

I have seen a couple of these where the new size will screw up existing recipes.

haha funny as hell. But seriously, someone needs to make a website to track all these companies shrinking all these items and not changing the prices at all, in some cases increasing the price.

clearly this is a transparent attempt to mimic the hotdog/bun industry.

I think the best way to make do with the recipe and 10 oz bags, is to buy 6 bags when they're on sale, and make 5 batches of cookies.

What I can't understand, is the pricing of TollHouse chips at my local grocery stores.

Typically, it goes something like this:

12 oz bag: $2.50
24 oz bag: $5.45+

It just doesn't make sense. I do the math at every visit, thinking maybe I was wrong the time before. Even during sales, the price differences are still off like that.

Truthfully, I usually don't use a full bag of chocolate chips when I make cookies. In fact, I usually use 1/2 a bag and they still have plenty of chips. Using 10 oz. instead of 12 is not going to screw up the recipe, but it's still funny that they forgot to change it. If they had - a lot less people would have noticed.

And I never use the recommended amount of chips anyway - I use about 8 oz per batch. To me, a very important part of the cookie is the dough. Too many chips drowns out the taste of even the most stellar dough.

Just curious - 'round here, "Private Selection" is one of Kroger's house brands - more expensive than Kroger brand and generally not worth it. Is it a house brand at another chain also?

@larrymac: I'm pretty sure those are Kroger brand - they have an organic line of their "private selection" brand.

@changed my name: If I'm using a combination of generic (gasp) and Tollhouse chips, I'll use a whole bag. I find generic and Tollhouse exceptionally bland and weak. If I'm using Ghirahdelli or any kind of dark chocolate, I'll use fewer chips. Ghiradelli chips tend to be huge anyway.

I'm hungry now.

Just sayin'

I'm disappointed, Consumerist. This was a prime opportunity to feature a cat wearing a cookie monster costume. Halloween is just around the corner.

@pecan 3.14159265: I more or less do the same, though I tend to use less chips over all. I like the cookie part more than the chocolatey goodness within. I know, I am a terrible person. Though sometimes I am crazy and add chopped walnuts in which case there is an excuse to cut back on the chips.

So, is it still real chocolate but in 10oz bags or is it "mocklate" in 10oz bags for some kind of double-whammy smacks to the face of chocolate chip cookie lovers everywhere?

@Taliskan: For Christmas, I'm doing dried cranberry. But Mr. Pi hates anything except chocolate chips in his chocolate chip cookies, so usually I just leave them plain.

@changed my name: You can usually cut down the amount of sugar the recipe calls for, as well. My wild guess is that it may also affect the texture (perhaps not as crispy?) but it's been a while since I read anything on the topic of how baking ingredients work together, so I can't really recall. It always seemed to work for my mom when I was a kid.

I buy the mini chips and use about 1/2 a bag per batch of cookies. With the minis the chocolate is "spread out" in the batter so much that they don't notice there was less used.

@Applekid: Nope. It be organic chocolate:
Ingredients: organic sugar, organic chocolate liquor, organic cocoa butter, organic soy lecithin (added as an emulsifier)
contains: soy, may contain: milk

I'm afraid I don't quite understand the uproar about this. People who overspend on organics aren't typically bright enough to follow recipes anyway.

/ducks
//awaits disemvowelment...

I just realized I haven't had a chocolate chip cookie in some time. I've been trying not to eat that stuff. Now you made me want one, skimpy chips be damned!

@josephbloseph: Or switch brands.

@pecan 3.14159265: Dried cranberry and walnuts with some chocolate chips are very tasty. You can also smush down toasted coconut on those for a really nice flavor combo... or substitute white chocolate for regular chips. The possibilities are endless and thus the love for cookies!

I usually use two bags of chips in my cookies. I like to have big chocolate cookies with dough chips. Now I'll have to buy three bags to get my 24 oz. Of course, then I'll just use all three bags for 30 oz of chocolate goodness. If I mix in walnuts and dried cranberries at the same time, it'll be even better! What the hell would that look like?

@geeky_reader: MMmmmm... cookie dough...

You have to buy 12 bags and double up on the recipe.....

@pecan 3.14159265: Do you know of a picture of a cat in a cookie monster costume?

Someone at Private Selection has to be cringing when they see this! You really should check both sides of the packaging when you do things like this.

Gosh, most chocolate chips come in 12 ounce bags. You would think consumers would spot this pretty quick.

@Kimaroo - 20% More Kitty Added!: They can be arranged, if you don't mind the scratches.

I don't see what the big deal is, if you use Egg Beaters (or similar "fake Eggs") you can adjust the recipe to insert a portion of an egg. I do this frequently when I make pancakes when a single batch is not enough for my family, but a double batch always makes way too much. I make 1.5 batches and use 1.5 eggs.

(Of course I am being sarcastic, but it is not so impossible to add 1.67 eggs into the bowl when making cookies.)

@pecan 3.14159265: After coming up with 5 posts illustrated with cats yesterday, I have a cat picture hangover.

@larrymac: "Private Selection" is/has been the house brand for Fred Meyer for many years... Tho they've been owned by Kroger for the last few years.

You know.. it's one thing to give me a few less ounces of cereal.. or one less granola bar.. or something like that.. but to mess with something that goes into countless recipes that have been standard sizes for YEARS.. that is just wrong. Leave the things in the baking aisle ALONE.

Charge more if you have to charge more, but leave standard sizes what they are: Standard.

Same thing goes for cans of tuna.. and other canned goods that go into recipes.

@Laura Northrup: A dog, then perhaps? [hpwtdogmom.org]

I noticed this shrink ray a few years ago with Nestle Toll House cookies, namely because my parents wrote down the recipe on a separate card. Last I looked, 1 bag is now 12 oz, when it used to be 16 oz.

@pecan 3.14159265: Why is your link going to a picture of the FBI?

@twophrasebark: Yesterday, it was cupcakes. Today, it's cookies. What's tomorrow, Consumerist? Cupcakes wrapped with cookies?

@bohemian: Yes! I use a recipe that calls for 2 6oz cans of oil-packed tuna - and now I can only find *5oz* cans, which means I have to add additional tuna to keep the radio.

Shrinking things like ice cream and soda I can understand. But pantry staples? Pretty ridiculous.

@Kimaroo - 20% More Kitty Added!: This is as close as I have come up with: [mysteriousandmisplaced.com] Of course, it's not part of the Consumerist Flickr Pool. But if I had a cat, I'd be willing to risk injury to put him/her into a cookie monster outfit.

@pecan 3.14159265: Heh.. That cat looks so annoyed. I have two cats.. and one of them (The one in my AV) is tubby enough to wear a cookie monster outfit.. If you send me the outfit I'll take the picture.

By the way.. this is your fault:

C is for cookie, that's good enough for me! Oh! C is for cookie, that's good enough for me! C is for cookie, that's good enough for me, oh cookie cookie cookie starts with C!!

@jurisenpai: This, exactly.

All my recipes are screwed up/unusable thanks to the grocery shrink ray. It's not funny anymore.

@theblackdog_BackToWork: I don't know. It did that once to me, but not the second time. Try this page and search for Clint: [hpwtdogmom.org]

If you just eat the chips and don't bother baking the cookies, the recipe won't matter. My wife complains that every time she goes to bake, the bag of chips is half empty (or half full for your optimists).

@pecan 3.14159265: Does that mean his chocolate chip cookies have no chocolate chips and are therefore just cookies?

@theblackdog_BackToWork: Good question.

@pecan 3.14159265: Omg.. It looks like the cookie monster is eating that poor dog like a snake!!

AHHH!!!! My childhood hurts!

@pecan 3.14159265: When you search for Clint the image of fbiseal shows up, but if you refresh the image, then the dog is shown. Weird [but then again the pix are from a Halloween event, so maybe there's some strange brew affecting things? ;-) ].

@H3ion: Don't worry, I'll visit and finish off the bag for you. That way your wife won't even see the bag, regardless of its fullness. ;-)

@changed my name: I don't use the full amount called for, either. I like a higher ratio of dough to chip than most people seem to, but no one complains when I bring in a fresh batch of homemade cookies!