Share:
Add to Favorites   |  

Do We Really Need To Market Beds Specifically To Guys?

7818 views

The Wall Street Journal has some ridiculous looking photos of beds designed for the male shopper. Apparently guys want built-in coolers, safes, TVs, and iPod docks in their beds. Sorry, we mean "man caves."

While women have historically made household bed-buying decisions, the bed industry sees men as a neglected market and hopes that innovative products will rouse them from their spending torpor. In recent years, manufacturers have engaged in something of an arms race to equip mattresses with new comfort features such as memory foam and fancy toppers. Now, the industry is looking to the success of the bigger-is-better entertainment-system craze, which prompted men to equip living rooms with giant-screen TVs, surround sound and music-studio stereos-as well as "man cave" furnishings such as high-tech recliners. The hope: The new man cave is the bed.

Is it too old fashioned to look at these beds and think, "That's why they make nightstands, and dressers, and iPod docks, and TVs you can hang on the wall"?? Because that's what we did.

"Pimp My Bed: The Male Sleep Lair " [Wall Street Journal]

Post a comment

Comments:

100
user-pic

Wow. I have a king sized bed, and the only thing I really require is a nice overhead cabinet and bed level shelf on my side and on the passenger side. Why I would need a cooler is beyond me.

user-pic

If women can have their pink laptops, ipods etc, why cant men have a bed with a built-in toilet?

user-pic

@GitEmSteveDave_WillingToBeTased: The cooler's where you keep the whipped topping for your ladyfriend, duh. :-D

user-pic

Sounds legit to me. When I was single, I would have loved a more functional bed, not one with a TV, but one with a safe sounds really nice.

user-pic

@jonmason1977:

I guess it brings new meaning to the term "Shit the bed!"

user-pic

The bed is our fortress of nerditude. TV on the wall, laptops near the bed, although I am a little funny about the boy's habit of drinking whisky in bed.

user-pic

But as a single guy living alone, my bed is my dresser, nightstand, bookshelf, laptop stand, and linen closet..

user-pic

@jonmason1977: They can, but don't expect to get a second date if you use it.

user-pic

@ GitEmSteveDave_woot'sOffSoHard

"Passenger side", because really, she's just along for the ride?

user-pic

@MostlyHarmless: Perhaps that is why you are still single.


(I kid, I kid)

user-pic

@MostlyHarmless: When I was in college, the bed in my dorm regularly became all of the above. For some reason, I was loathe to actually put away the clothes I had washed, and so it all piled up on my bed, along with the books I used to study. I only had about half of it to sleep on. On the bright side, if I woke up late, I could just dig through the pile of clothes for something to wear and grab my textbook at the same time.

user-pic

@xtc46 - thinksmarter on twitter: A quick safe built into your side of the bed would be nice to keep your gun.

user-pic

@pecan 3.14159265: heh, reminds me of an old college story. This girl did her laundry and folded it all neatly but she hadn't put it away yet. Well it's Saturday night and the party is in her dorm room. One guy can't hold his liquor and vomits all over her clean clothes.

user-pic

@pecan 3.14159265: When I was in college, I was so lazy I used my sleeping bag ON my bed so I didn't have to wash sheets. I got by the whole second semester one year doing it that way :)

user-pic

I'm actually shopping for a mattress now and I have a better suggestion. Instead of Tim Taylor specials, why not market beds honestly with real information? It's amazing how much effort the stores and manufacturers put forward to keep you from comparison shopping. There are more names for mattress models than species of birds yet a blue jay and a cardinal are actually different and not just the same crow with a different $.45 label.

And if the manufacturer recommends that bed sell for $5000 and you have it on sale for $900 every damn week then maybe I should feel a little suspicious.

user-pic

I see a lot of geek opportunity with a modded bed. For example, with the photo, I would fully endorse that color scheme if the red light under the bed moved back and forth in order to emulate a Cylon. Or, if we all lived on a Peacekeeper command carrier.

user-pic

This doesn't seem very efficient to me, this single point of failure.

If you want a TV in your bedroom, fine, but why this?

user-pic

@pecan 3.14159265: That is pretty much how I used to roll as a student. Though as someone with a "real job", now I try to keep it to a minimum (sometimes i even change the bedsheets *gasp!*).

Having a corner table that is not easily accessible from anywhere except the bed does help a lot in keeping by electronics and books off the bed and onto a flat solid surface.

user-pic

The only "feature" I care about having in my man-bed is the one I can't get! hahaha!

user-pic

How about a one button ambiance maker. The guy pushes a button and Barry White starts playing, mood lighting comes on and the bed rotates!

Giggity!

user-pic

This is the natural evolution of those Racecar and Clown beds available in kid furniture stores.

user-pic

@Applekid: Oh God, people had clown beds? What kind of cruelty is that?!

user-pic

@GitEmSteveDave_WillingToBeTased: So my peanut butter doesn't get cold in my otherwise hot house. I've already got the spoon and everything.


And it's for my consumption, not my dogs.

user-pic

I gotta admit, I like the idea of mattresses that keep you cool. I often get way too warm when I sleep.

user-pic

Okay... so what's the #1 thing men care about with regard to their bed? Does it help them get a woman into it.

THis will 100% gaurantee that no woman will sleep with you because it's so freaking stupid. The lambourgini bed is a sure-fire way to keep you a permanent virgin. "I think most men love the lamborgini," ... as a car MAYBE (I think most non-practical sports cars are stupid), but as a bed?

Beds are investments for 10, 15, 20 years. Will any of the devices "built into" the bed still be functional in 15 years? Will you still want that crappy "2009 flat screen" in 2029?

user-pic

@MostlyHarmless: A pile for everything, and everything in its pile.

user-pic

@Applekid: Hey now, I think I may know some guys now that would have a racecar bed if they could fit

user-pic

@339point4: I've always referred to the side I don't sleep on as the "passenger side". It also just so happens I sleep on the right side of the bed, which is cool everywhere except England then!

user-pic

@jonmason1977: Even dogs don't go to the bathroom where they sleep.

user-pic

@Shoelace: Who needs a second date if you succeed in getting the girl in your toilet bed on the first date?

user-pic

@bonzombiekitty: Or you could just aim a fan toward the bed.

user-pic

Ok, the TV and the iPod dock sound kind of cool, although I would prefer a more generic dock. Perhaps something that is just an audio jack and a gap in the bottom for the charger? Toss in built in speakers in the headboard... niiice.

user-pic

Maybe it's the kid in me, but I so want a mancave bed.

user-pic

@pecan 3.14159265: then you get cold in the middle of the night

user-pic

@bonzombiekitty:

I would pay money for this...a bed that you could adjust the temperature of on either side. My wife likes the room warm, I like it ice cold. They have mattress pads that supposedly can do it, but those are like $500.

user-pic

@MichaelBrazell:

That's why these beds should come with built in vaginas. Then you won't have to worry about ever leaving your bed.

user-pic

I've always wanted a craftmatic. There's something about a remote controlled bed that's very appealing

user-pic

@pecan 3.14159265: That is a good idea. I think I am going to have to push the wife into letting me mount a red light at the foot of the bed. Create nightstands that look like curved wings and I'd have myself a Raider.


And then it's just a matter of getting her to wear that slinky dress.


(I agree, how did I ever find someone to marry me?)

user-pic

@LochBox: Or anything really. I mean, I live in apartment, bolting a safe down isnt really the best option since my walls and floors are concrete, putting it into a bed makes it harder to move.

user-pic

One someone incorporates a coffee maker that is directly hardwired to my alarm clock, we are set. My kitchen is too far away

user-pic

The ultimate "man-bed" was created eons ago. It's called hard, cold rock.

user-pic

@pecan 3.14159265: Which I do, but I prefer not to have a breeze blowing on me.

user-pic

@pecan 3.14159265: "Can't sleep.. clown will eat me... Can't sleep.. Clown will eat me!"


Coulrophobia: I have it.

user-pic

@suburbancowboy: You mean like out the toilet?