Bad news for any kids expecting a big haul this Halloween. The National Retail Federation is out with its spending projections for the holiday, and they’re grim. Total spending for Halloween is expected to drop from $66.54 per family last year to $56.31 this year. The numbers include candy, costumes and decorations — but not shaving cream, eggs or toilet paper.
The biggest drop in spending is expected to come at the candy counter, with 46.5% of consumers telling the NRF they’ll be buying fewer sweets. About 35% are going to use last year’s decorations (at least they’re not using last year’s candy).
Phil Rist of BIGresearch, which conducted the survey for the NRF said: “The overriding theme for Americans’ Halloween celebrations this year will be, ‘How creative can I be, and how little can I spend?’”
One bright spot: Despite the number of consumers buying less candy, only about 5% said they won’t be giving out any treats. So, kids, get out early this year. And you know what to do with the eggs.
As Economy Impacts Halloween, Americans Get Creative [National Retail Federation]