Dannon To Pay $35 Million To Eaters Of Activia And DanActive Yogurts

The class-action lawsuit against Dannon alleging false advertising of their Activia and DanActive products has finally been settled. As you may recall (but probably don’t), the suit was filed back in January 2008, and accused the company of advertising yogurt-induced health benefits that may or may not actually exist.

As part of the settlement, the company agreed to make changes to the labeling and advertising of Activia and DanActive by increasing the visibility of the scientific names of the “probiotic” cultures in the yogurts, court documents said. Dannon also agreed to remove the word “immunity” from its DanActive products.

DanActive labels that say the yogurt has “a positive effect on your digestive tract’s immune system” will be reworded to say the yogurt will “interact with your digestive tract’s immune system.”

Mmm, delicious.

Dannon does not admit wrongdoing and will set aside $35 million in a fund for the, uh, victims, and individual consumers will be able to file claims for refunds of put to $100 worth of yogurt. To read more about the settlement, visit its official site.

DANNON COMMENTS ON SETTLEMENT OF CLASS ACTION LAWSUIT [Dannon]
Dannon settles false advertising lawsuit over Activia, DanActive yogurt [LA Times]

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