The Latest Form Of Greenwashing: Going "Local"

Alternet reports on the latest fad in marketing: touting one’s national or even multinational corporation as local. HSBC calls itself “the world’s local bank.” Winn-Dixie, a 500-outlet supermarket chain, is advertising “Local flavor since 1956.” There’s the non-Starbucks Starbucks. And “[e]ven Wal-Mart is getting in on the act, hanging bright green banners over its produce aisles that simply say, ‘Local.’ “

How the World’s Biggest Corporations, From Starbucks to Wal-Mart to Barnes & Noble, Claim to Be ‘Local’ [Alternet]

(Original photo by pierofix; altered)