I'm more interested in the printed OLED market.

This just seems like more waste than anything else.

White meat/fish = white wine.
Red meat = red wine.
No meat = white wine.

But if Touchdown Tommy says I need a chip...

Plus, I thought that the whole wine-pairing concept had fallen by the wayside. That is was somehow an anachronism now and that red and whites go with both white AND red meat. Yeah, some are better with certain foods than others, but I don't think an inkjet-printed semi-conductor, lacking sentience and tastebuds can really tell me what wine should go with my Mac 'n' Cheez.

Inkjet semiconductor tech could transform the way we do many things, but the wine angle just makes it seem...really, really dull.

I go low tech with this stuff. I have a wheel that helps you pick out the wine for food.

But only women drink wine, and women can't use complex technologies like printers.

@Smashville: Not anymore. Those rules are for the stuck-up snobbish old-school wine drinkers.

These days, most wineries will tell you to drink what ever you want with whatever meal you wish. They may SUGGEST pairing a sweeter wine with hot/spicy food, or a dry red with beef, but not everyone like really dry Merlot or Cab.

I personally have tried many dry white wines that go great with beef, and a medium sweet red that went perfectly with fish.

@dcs315: Exactly. I have a little red book I write notes in when tasting wines and I go back every once in a while and update it as my tastes change.

The best way to pair a wine with your meal at a restaraunt is to buy a glass and taste it. If you like it, go for it.

After all this work and "innovation", this is the best they can come up with? LAME.

@Dabby: Yes, but they'll be printed on groceries. Which means that if a woman is in the kitchen like she's supposed to be and not drinking wine that her husband paid for with his hard earned money...

@RogerTheAlien: Color-matching has fallen by the wayside, but there's still a fair amount of interest, in gastronomic circles, in putting together tastes that complement each other rather than interfering. Not that you can't drink whatever you like, of course.

Lots of cool uses for printed semiconductors, but wine? Zzzzzzzz.

All this about the information, but nothing about what the consumer needs to have to read it. My guess is that more people will have iPhones, etc. with wine apps or net access.

@Dabby: @Smashville: It's like living in a Mad Men episode!

@RogerTheAlien: And Boone's Farm goes with everything!

If football fans are drowning their sorrows in wine then that might be part of the problem. Football is to wine as the Taj Mahal is to a nice steak.

"Which makes sense, because the Niners have been so bad for so long now, fans really need to drown their sorrows in wine."

Yeah, it makes sense to me too. It's San Francisco, after all. They don't drown their sorrows in beer like the rest of us. They're too high falutin' for brewskis. :-)

@pecan 3.14159265: *lights cigarette* I have no idea what you're talking about.

Now send this sexually explicit note down to the girls in the steno pool.

@Smashville: This is totally not backed up by any source other than my friend telling it me...but I've heard that red wine is only supposed to be paired with red meat because it was a marketing plot by the wine industry to sell more red wine. But that could be total BS.

@Eyebrows McGee (now with more baby!): At least Boone's Farm is no less repulsive with any one food than any other.

@RogerTheAlien: Preferably Carlo Rossi White, straight from the gallon jug.

But when will technology help me pair beer with my food? Will the New Holland Black Tulip complement my shepherd's pie or not??

@katstermonster: It seems the smartest marketing ploy would be: "GETS YOU DRUNK ON THE CHEAP!"

Now if they can only tell me which fork to use.

a solution in search of a problem.

@Smashville: I use the orange juice - tooth paste rule. Both taste fine but when paired they are awful, so as long as two tastes compliment then they are fine together. How do you know, experiment thats half the fun.

Of course you can all ways ask the attendant at the gas station what they think. "MD-20/20 peach or classic with hot dogs?"

What wine goes with what food? That's easy:
If you like it with whatever you're eating, drink it. There's no universal answer as to what is a "good" or "bad" choice with a meal. There's only what you like and what you don't like.
If a box of Franzia with fillet mignon is your bag, knock yourself out.

@Scrutinizer: it's the peach, you gotta go with peach for the hot dog. those ugly sausage things? classic.

@JulesNoctambule: Bass for the shepards pie, miller high life with haggis.

@Smashville: Best. Marketing. Ever.

@Eyebrows McGee (now with more baby!): except tylenol (hello liver spots!), which is unfortunate, b/c next-day painkillers are pretty much a prerequisite when you drink that stuff.

@The Porkchop Express: I suppose that haggis is the only things that can get the taste of High Life out of the mouth, really.

@Smashville: I believe that was pretty much the slogan for Samuel Jackson beer. "It'll get you drunk!" Then something about fat women. Dave Chappelle, way back.

A twelve pack of Sam Adams goes with any meal.

But seriously, I find that with wine I care more about how the wine tastes than what it should be pared with. Of course if a sommelier makes a suggestion at dinner I am likely to take him/her up on it because that is their job and they usually pick well.

The best wine to have with dinner is the one you like the most. It's really just that simple. If you don't have a lot of experience with different wines then ask for suggestions from friends and family - but don't fall for the idea that there's some rule to follow here. It's a matter of personal taste.

@Smashville:

We performed a blind taste test of wine 'experts' and novices. Only 1 person of 10 were able to tell the red from the white when blind folded and at the same temperature. And I suspect that was a guess. And for that matter, only 1 person of the ten were able to tell the $80 from the $5 bottle. That tells me that it doesn't F'n matter. But take my word for it, try it yourself. It's a good excuse to throw a party.

@RogueSophist: This reminds me of the old AT&T internet future ad, specifically the part where it said you could call your baby's crib to tuck him in for the night. Compared to the real internet, that's a pretty boring and weird application.

@johnarlington: My 36 bottles of 2 buck chuck do not disagree with you.

@johnarlington:

See, I can totally comprehend the $80 from a $5 thing, but not the red vs. white. Whites and reds - to me at least - don't taste anything alike, but it may have more to do with the texture AND taste now that I think about it...