Is It Me or Do All Hyundais Look Alike?
What's wrong with this Hyundai ad (which appeared on Huffington Post earlier this week)?
a) A small, boring boxy car shouldn't be bragging about 33 MPG.
b) Nobody who needs to tint their windows would be driving a Hyundai.
c) The art director can't tell the difference between an Elantra and an Accent.
d) All of the above
Hint:
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Comments:
C is pretty fail. There are distinct differences between the two cars. The the accent lines below the door handles on the Accen and the ones above on the Elantra. The rims are different, the grill is different, the hood is different.
Yes, they are both 4 door mid-size sedans (and will share some similar designs because of that) but to say they look the same makes me think you need to get your eyes checked.
If you put up a ford focus, fusion, taurus, and edge all in the exact same color in a picture like that, you would have the exact same result.
a. A small, boring car shouldn't be bragging about 33 mpg. Er...33 mpg is very good, by any standards today. The only cars that do better are usually hybrids or subcompacts.
b. You speak as if hyundais are crap. They are up with mazda, nissan, etc on quality tests now, long term and initial. I'm talking about in the past 1-2 years. Perhaps not quite as good as honda, toyota, but they are about 20% less expensive, while having 2-3x better warranty. Why not tint your windows? It makes the cabin cooler and keeps the sun out of your eyes.
We went out and bought a new car (shock, shun, shun, bad!) with clunkers cash last week, and it ended up being an Hyundai Elantra Touring. I wanted to buy American but couldn't find much that compared and covered our requirements: Good sized backseat, decent MPG, some cargo room and cheapish.
Admittedly the Touring isn't pretty, and I agree that most of the Hyundais look similar (why is their website all gray and beige?!), but it was still the best car for us.
@deadandy:
50 and above is attainable on a 20-28k hybrid.
You can get an accent/elantra for 11-14k.
Sorry, you getting 15 more mpg to make up that 10-15k price difference is going to take a LONG time, even if gas went back to $5 a gallon.
The only thing wrong I see is that they improperly list the Elantra with an image of the Accent in the small inset.
If you can't tell the difference between the cars on the larger ad, then you need your eyes checked.
None of the points are valid except C.
I don't know who wrote this post, but as a long-time Consumerist follower, I am disappointed. It reeks of "omg I need to post something this morning let me throw anything out there and hope it sticks".
@azzy:
Hey you,
I just bought an Elantra Touring too, with CFC. I agree...it isn't much to show off, but damn that is a fine car. Interior is very nice and plush, and the seats are comfortable. Then there is that 65 cf of storage when you put the seats down, which puts it on par with small-midsize SUVs. I'm not sure where they get the 23 mpg city, because I've been averaging 32 mpg, city/highway combined. Very satisfied with my purchase (although sometimes I wish it had another 25 hp).
@Miraluka: aka "slow news day?"
Nothing to see here folks, move it along. (Unless you're updating your bingo card)
@Fresh-Fest-1986: Actually, I agree with some of what they have on there. I don't agree with wishing people you don't like were dead or attacking the children of people you don't like, however.
but look at the ad photo - it's a photo of the accent, but it's an ad for the elantra.
@Fresh-Fest-1986: Proviso: I say I don't approve of that behaviour based on idealogy alone. If Osama bin Laden limited his actions to rhetoric, I would not be looking forward to his death.
Seriously, McLaren & Torchinsky? Is your snark really necessary? I can clearly see a difference between all four of those vehicles. The front end and side body panels are different on the Elantra and the Accent - as well as the wheels.
Did somebody need to fill a quota here? This is not consumerist news - or even a Photoshop of Horrors type thing.
I believe that the plural of "Hyundai" is "Hyundai" as in "My neighbor owns three Hyundai: a Santa Fe, an Accent, and an Elantra."
Say what you will about hyundai and their quality (I heard its pretty good), but the cars themselves are BORING, like... beyond Toyota Camry boring. Compare a hyundai to comparable Honda or Mazda and you'll see just how boring the hyundai is. Compare a hyundai to a Toyota... and well... that might be a wash for sheer boredom. Thank goodness Hyundai has the genesis, as both the coupe and the sedan are actually cars that might make you excited about the prospect driving them.
@MostlyHarmless: Let me see what I can dig up from Huffington on Karl Rove, Dick Cheney, and Sarah Palin for you.
There are steps when you manufacture cars. You work on making them first, then making them reliable/affordable, then you work on making them fun. Hyundai has the first 2 down, and now can focus on the fun part. Now...what is Toyota/Honda's excuse for their boring cars that cost 25% more?
@HiPwr: And it has to have something about wishing them dead, or attacking their kids for something thats not the kid's fault.
Liz Cheney does not count. She deserves the barbs coming her way.
@Saboth:
At $5 a gallon, $15k cost difference, and 50mpg vs. 35mpg it takes 375,000 miles.
At a more conservative $3 a gallon, $10 cost difference, and still 50 mpg (debatable) vs. 35 mpg, it STILL takes over 300,000 miles.
When you look at it from a strictly monetary standpoint, it's really not worth it.
@Doug81:
Thank you for acknowledging those of us in a hot climate. Window tinting actually serves a purpose; I wouldn't have a car without it.
@knyghtryda:
I find that most cars today (at least ones in my price range) look similar and are pretty boring. I haven't been excited about an affordable car in years.
My car is really nice, rides well, good mileage. However, it is boring. I guess that's all well and good since I spend most of my time sitting at red lights and in construction delays.
And sure I'm probably a little biased because I now own a Hyundai Santa Fe but I think my new Hyundai (which I'm very happy with)...
looks better than what unfortunately happened to my very beloved (and practically paid-for) Saturn...
T-boned by a guy leaving a porn shop - or a tire place, not sure.
@Doug81: Perhaps they're tinting their windows so people won't know that they drive a Hyundai?
I drive a 1995 Geo Prizm...for the record. :)
@deadandy:
"However, the auto industry in collusion with the oil companies have conspired to keep it low."
People make this accusation all the time. Is there any hard evidence of this?
@redskull: Most do all look alike now days. Here is my advice to the American auto industry.
Maybe if the American cars actually were good looking and durable they would have better consumer confidence. I'm talking about aesthetics like the classic cars have.
Sure this would make cars last longer and depreciate in value less but its better for you in the long run. Your consumers don't feel like they got a piece of $hit after a few years and will come back to thank you.
Also stop making so many damn cars (both in number produced and number of models). I understand that it is an assembly line but there is a limit to the number of cars that will be bought by consumers in a year. At some point that limit will become less and less as people have already bought a car. The more you flood the market with cars the less they are worth and the lower that limit of buys per year.
Think about it.
I saw one on the road and all I could find were "Genesis" badges. Not surprising that they'd want to distance it from the Hyundai brand, though Hyundai's quality has improved to the point that I don't think they deserve the stigma anymore.
@sharki3232: Hard evidence of a conspiracy? No. But it's documented that manufacturers such as Fiat and Studebaker were achieving fuel efficiency well above modern standards in gasoline engines as far back as the 1930s, until they suddenly stopped the research. See the book "Fuel economy of the gasoline engine: Fuel, lubricant, and other effects" for a start.
@azzy: Don't feel bad about not buying American - some Hyundais are produced in the US.
We used to own a Toyota Tacoma and now own a Honda Fit. As soon as the American manufacturers come out with comparably priced, high-reliability, high-mileage vehicles like Toyota and Honda do, I'll start considering them. But before we bought the Fit, we did a lot of research, and the Aveo doesn't come close to the Fit in terms of quality and design, and it's the same with the Cobalt and the Focus. If you want a good, reliable, semi-spacious econo-model, you have to go to Honda or Toyota or even Nissan. And no American truck could match the mileage we got on our old Tacoma. The only things American car companies build right are minivans (my father's 1994 Plymouth Voyager rocks).
But the day Chevy comes out with a hybrid Corvette, I am totally signing up for it.
@Saboth: I wasn't referring to hybrids. I was saying the technology exists to manufacture gasoline engines that get phenomenal fuel efficiency. They choose not to, because of pressure from the oil companies.
@MichaelBrazell: Only on the trunk lid of the sedan, and within the grille and on the trunk lid of the coupe.Both are amazing cars and are doing wonders for the company.
I picked up a brand new Elantra SE in April 2007 and have been getting 40+ MPG highway and average 34 MPG combined. I'm closing in on 53k miles now, and have needed nothing other than scheduled maintainence.
Meanwhile, a friend of mine picked up a Chevrolet Cobalt the year prior. He's on his third transmission. Normally I would blame the driver, but 3 days after his second.. let's say it failed. Yes this is off topic, but regardless of their ability to design advertisements correctly, Hyundai is making serious moves and is kicking serious ass in the auto market, while GM is dumping all but 4 of it's lines.
@deadandy: I'm sorry, do you know anything about thermodynamics, heat and mass transfer, or the mechanics of an IC engine? You can easily make an engine that gets 50 miles to the gallon, provided you don't mind a 0-60 time somewhere in the range of 2 minutes.
The automakers are in collusion with the first law of thermodynamics!
@Vanilla5:
Look at the Accent in the ad with the 4 cars. Now look at the car in the Elantra-by-itself ad. Now look back at the Accent in the ad with the 4 cars.
When they say, "c) The art director can't tell the difference between an Elantra and an Accent.", they mean that the art director can't tell the difference between an Elantra and an Accent, because they used the image of the Accent in the Elantra ad.
Of course there is a difference. But they used the wrong car in the advertisement, hence the post. It's funny!
@LiquidGravity: And your rant has what to do with this foreign@knyghtryda: So, you think the Toyota Camry is exciting? Or the Honda Accord? Yes, Toyota and Honda make quality cars (at a premium price), but there's nothing sexy about their design.
Heh.
I did notice that shortly after I posted this, a mystery editor did fix the error on the home page, but not at the top of this article itself...
People not understanding how to use the apostrophe is just one huge pet peeve of mine. It's a mind-bogglingly simple thing to remember..."When is an apostrophe used to indicate plurality? Never."
@tbax929: Aerodynamics are driving design to be efficiency. That severely limits variation from the Aero design and requires a lot more creativity to make a car look unique.
Screw it... I will keep riding the Vespa. =)

















The Genesis looks completely different but it's not in that image. I don't think that there are even Hyundai badges on the Genesis, either.