Looking to take advantage of a now-expired JetBlue promotion that lets you fly as much as you want in a month for $600, 28-year-old Brendan Ross polled the Craigslist crowd to see if anyone was interested in sponsoring him in exchange for doing, well, just about anything.
Wired did a story on Ross:
Ross said he isn’t looking for money, just a chance to see as many airports as possible. In exchange, he’s willing to do just about anything his sponsor asks. He’ll spy on a significant other, act as a human courier, take photos of homes for out-of-state buyers, promote Golden Palace (“They’ve bought all sorts of crazy crap off eBay, why not buy their own personal guy who flies around?”), or even rate the efficiency of TSA screeners by city. You name it and he’ll probably do it. Perhaps some right-wing interest groups will fly him around the country as a semi-professional Town Hall meeting protester.
Not exactly media shy, Ross e-mailed us the story and asked us for some help:
The passes were more popular than JetBlue expected, and they capped them before I could get one. I have offers rolling in now, thanks to the exposure I’ve gotten, so it’s no longer an issue of not having the money. I’m thinking that if I could convince the JetBlue execs that it’d be great free exposure, they’d be willing to make an exception for me — so how should I go about this? An email carpet bomb seems like a good idea, but I’ve never tried it, so I could really use some advice for that, or any other ideas that might work.
Following our EECB advice, Ross got ahold of a JetBlue executive who, in Ross’ words, let him “get his hands” on a pass. Sounds like code to “free” to me, most likely from JetBlue itself, although possibly paid for by one of Ross’ many Wired-inspired benefactors.
It turns out all Ross had to do for his pass was go public with a bold, silly idea to be richly rewarded.