Circuit City Sure Had A Lot Of Optimism Near The End

Check out these ridiculous corporate propaganda films from poor, sweet Circuit City, back when it was still struggling to differentiate itself from Best Buy in some way other than “worse.”

“The path to success can change in an instant,” proclaims one of the videos.

For the uninitiated, NorthStar was the name of the customer service program Circuit City launched to try to emphasize respect for both the associates and the customers. Well, the associates who weren’t so good that they got laid off, and the customers who didn’t get so frustrated they left the store without purchasing anything.








You might think we’re being too cold-hearted about CC’s demise. In response, we point you to the multiple shots of guys high-fiving in the clips above, interlaced with all that stock footage of mountain climbing.

(Thanks to Mary!)