Now that booking your own flight, car, and hotel reservations online is such a giant pain in the neck, travel agents don’t seem so bad. In a new report, Forrester Research says that “Consumers see other Web sites becoming easier to use – retail Web sites, banking Web sites, media Web sites. [...] There are very few travel companies that are really looking to improve the planning and booking process.“
When was the last time you used a travel agent? Would you use one tomorrow if you had to plan a trip?
“Worst Part of a Trip May Be Booking It on the Web “ [New York Times]