Use Psychological Trick Of "Reciprocity" To Get Better Customer Service
It's one of those customer service calls you get in battle mode for. You set out all your papers and documents, you know exactly what you're going to ask for, you have a glass of water ready, you take a deep breath, annnnnd - but wait. What if you had one more thing, just a little more edge that might tip the scales in your favor? An article in Pyschology Today talks about the classic customer service technique of "reciprocity." At the call's outset,
tell the agent that you're so impressed with his or her service and knowledge so far that you're going to write a positive letter or e-mail about your interaction to his or her supervisor as soon as you get off the phone.
Since you've offered to do them a favor, they'll feel inclined to return it.
Trouble With Customer Service Agents? How to get what you want-nicely. [Pyschology Today] (Thanks to Robert!) (Photo: sun dazed)
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Comments:
By the time it's appropriate to start offering them positive feedback, hasn't the opportunity for them to change course and get you taken care of already slipped?
If I were a customer care person, I'd be suspicious of the caller that said "Oh I just love the way you answered the phone! I'm going to write you a positive letter about my experience just as soon as I get off the phone!"
@futuresuperbowlMVPJayCutler: Well, if it were most of Asia, thats what any-level officials of corrupt Asian Governments would expect.
I've used this basic trick as the customer service agent. when people called for help, even though it was my job to help them, after they finished their spiel about what was wrong, I'd start off with an 'um..." a pause, then go with "Ok, here's what I'm going to do for you". Makes them think I'm on their side, going beyond my normal procedure just for them and much more willing to listen to me and follow my directions. So even though I hadn't actually done anything yet, they think I have.
@Cuban Embassy: I've seen this work in situations where they say no to something you want, you just start in on " I know you aren't the one who made this call, you have tried so hard to be helpful, ect." They might magically find they can help somehow.
@fantomesq: my guess is after a day of people cussing and screaming, even a transparent attempt to kiss a** would be preferable to the norm.
My Mother always told me to Never Lie.
It is a rarity that I am impressed with Customer Service representatives. I am usually caught in the Adobe Hell of "I can't give you a license number that you did not receieve because you did not lose it" routine where the problem I have is not on the script, so therefore they are unable to assist me.
If I were even in a call where the CSR was competent and listened to my problem, and tried to resolve the issue, but could not, then I would try the psychology bit.
Every once in a while you will get a CSR that does go above and beyond, and it is a welcome relief (I opened a Credit card with Hotel points, and after the first purchase they were supposed to credit me 10,000 hotel points. This didn't happen, so we called the CSR, explained the problem, they apoligized, immediately credited the points I was due, and gave me another 5000 points for my trouble. I never requested the extra 5000 points, and the conversation was very polite and civil (so he was not trying to "buy me off" to calm me down. I understood that mistakes happen, give me my 10,000 points and I am happy, give me an extra 5000, and I will cry out of delight because I found a competent person.
I ask to speak to CSRs' managers to compliment them if they tried their best to resolve my problem. 90% of the time CSRs are helpful as they can be and they could use a little encouragement. I never blame hold time on the CSR I get because they can't control the phone que. Most managers are SHOCKED to hear a compliment and some CSRs don't even know who I would contact to give a compliment to (which is sad).
@futuresuperbowlMVPJayCutler: Yes, lets start bribing everyone in sight. That way, we can pay to get out of paying for what we shouldn't be paying for in the first place!
@jamiesue: Probably the same individual to whom they refer complaints, IE their supervisor, or Customer Service Manager. If a CSR cannot figure that out on his/her own, they've probably also not been able to help me in any way to actually earn a compliment though.
@mbz32190: There's nowhere near the level of corruption in American government as there is in eastern Europe or Africa. It's disingenuous to try and compare them.
@Cuban Embassy: I had an outsourced callcenter rep do almost exactly that to ME -- she told me, IIRC, that I had a very nice, kind voice.
As it happened, I didn't have any issue with her at all. But I did wonder if I would have felt obligated to continue using my kind voice for longer if things had gone south.
@madame_underpants: At that point I at least aim for "pained" rather than "furious", though it can take some effort. The next time a rep picks up I tell him that I've had a very bad customer service experience so far, that I understand the situation isn't his fault, and I apologize in advance if I get a impatient or angry. It does help sometimes.
@dbshaw: Sure, in the right context.
That would work on me if I was asking for a favor -- for example, I'm about to call my credit union and ask for a fee reversal because I tried to move money from the wrong account. It's blatantly obvious from the balances what I *was* trying to do, but I did make a mistake.
On the other hand, if I was calling because your company raised my interest rate, stole my dog, burned my house down, and then signed me up for Reservation Rewards, that line would seriously piss me off.
@squinko: You ARE kidding, right? Have you ever actually read many proposed bills?
Seriously, the US has the biggest, most established lobbying business in the world. Do you know what lobbying is? It is, in effect, bribery. As former head of a forming US political party, and then (and until the end of the week) head of an international association of political parties (see my icon), I've had to deal with a lot of this. US politics 101 - the seat goes to the person with the biggest campaign fund.
The US is one of the most undemocratic, and corrupt governmental systems in the world, and the fact that the media is legally allowed to lie makes it even worse. Poland and Serbia are more democratic, and less corrupt than the US.
@disneyninja: Contact the FTC, SEC, OCC, and your State Attorney General? Conduct an EECB?
How exactly did they breach their privacy policy? Was it an issue like this one? Bank's Fix For Erroneous Charges: Disclose Personal Information To Other Customers! or did they share your personal info with their affiliated businesses and partners (IE most of the companies in the S&P 500?)
@ktetch: The difference is that corrupt poor people scare us and corrupt rich people and corporations have PR firms and operate in the background. It's the only reason that encountering a cop in Ukraine makes us tense and seeing executives from Goldman Sachs on TV does not.
@jamiesue: Want to hear a surprised rep? I had reason to call up one of the "How's my driving?" numbers and leave a compliment. Confused the heck out of the rep who answered.
This isn't really anything new (golden rule and such). But if you're having a problem, no matter how mad you are, if you're calm, nice, polite, courteous and reasonable, it will go a long LONG way. Customer service people are still people, and they'll do whatever they can for you. But if you're a jerk, they will nail you on some little technicality that they could overlook if you were nice, but since you're an a-hole they aren't going to bend over backwards to help out a big, yelling jerk.
@Trencher93: No, Psychologists get paid for designing a study to measure the effect of flattery on customer service responses compared to the calls where flattery isn't used. Does flattery give you a 50% better chance of the outcome you're seeking, or only a 5% chance?
The link here goes to a blog that refers to the concept of reciprocity, which has been studied quite a bit by psychologists. This blog is targeting the typical Psychology Today reader (who typically aren't psychologists) and letting them know that flattery has been studied and found to be effective.
@Keith Kacin: Yeah. Letters of praise and thanks can go a long way to making a CSR feel good. They can result in small rewards or perks or good reviews when it comes time for raises.
However, CSRs will be quick to pick up on the "letter of praise" routine if they think people are using it just to get what they want.
And you know what they think? "Why in God's name does this person think they are so important?" SHUT DOWN MODE.
Seriously, there is no better way to piss off a rep than to make them feel incompetent and unable to handle your problem. More than likely, they can and are willing, without you being a dick and saying you don't think they can handle it.
@K-Bo:
No, I got absolutely nothing when I went over and above. I got a little print out with the customer's name and comment on it. That's it. No bonus, raise or anything.
You can bet that if I miss one stinkin' item on their call review that all hell came down upon my head. Forget the thousands of calls that I helped customer perfectly in.
I didn't care if people were happy with me. I knew I did a good job. All they care about is when you fuck up.
@savdavid:
I think it's sad how often people try to bully CSR reps, threaten them, YELL AT THEM, and generally make the job a living hell.
I tried to be nice to everyone, but sometimes that one damn customer who feels entitled to the world and the moon can really ruin your day. I tried to not let it affect me and usually won, but it's a very hard job.
In addition, fraud was rampant and I got so sick of people calling in demanding credits and free service for their bullshit customer service issues. I hated it when people tried to bully me on the phone, but at least I was polite in denying and stuff.
@Cuban Embassy: Yes, timing is everything. The customer service rep may be a little suspicious if you try this right after you call him/her a dumbshit.
@lim: i did that once when i saw a UPS driver prevent an accident by making a move to block a truck that was about to change lanes into a small car that the truck obviously couldn't see. he could see the big brown truck though! the rep at the how's my driving number said she didn't remember the last time she got a positive call.
'tell the agent that you're so impressed with his or her service and knowledge so far that you're going to write a positive letter or e-mail about your interaction to his or her supervisor as soon as you get off the phone'
This might not get you better service but it could get you the name of a supervisor to ask for on your next call.
I've done this with a Comcast rep in attempt to get my internet bill lowered (no particular reason why, just thought it was worth a shot). We were chatting through the online help chat, so that might be why it was less effective than say, the phone, would have been.
I still managed to get 6 more months of a promotional rate, and that may have been because I was so "impressed with her level of help". I did send an email about how nice she'd been.
I work customer service, so I know what it's like to get the good phone calls and the bad ones. There was one lady who called, asked if I was a manager, then when I said I was just a customer service person, she replied, "Oh, honey, no, you are never JUST a customer service person. I've worked in customer service myself for years, and I know how much work you have to do." This attitude definitely resulted in my trying harder to resolve her issue. But then again, being nice in general tends to do the trick.
@lim: I have very good UPS and FedEx drivers that will make sure to cover a package left on the porch if it's raining, try to put it out of sight, etc. Every once in a while when I'm particularly impressed I'll give the company a call to compliment the driver and I always get a call back from the local depot saying thanks, it's so rare for us to get a compliment and we appreciate it.
@Patrick Henry:
Same here. I did customer service for DirectTV while I was in college, and there was no recognition for a good call, only reprimanding for the bad ones.
@Patrick Henry: I agree completely. That is a last-ditch effort that I resort to when I know I'm not going to get my way and need to annoy the CSR as a means of making myself feel better.
@futuresuperbowlMVPJayCutler: Executives don't have the power to throw you in jail or steal your stuff or take away your family or physically harm you like a crooked cop does. Please explain how a Goldman Sachs executive stealing money is the exact same thing as being falsely imprisoned or murdered.
Lobbying is completely different from what goes on in Third World nations. Comparing the two is asinine and makes you look like an idiot.





















I use "Pyschological" tricks all the time. In all seriousness, I have to call Time Warner this week. Maybe I'll try this trick.