T-Mobile Coupons Save Your Cash AND Your Environment
Fashioning itself a jolly green giant, T-Mobile USA is getting in on money-saving and environmentalist fads by offering a Green Mobile Coupon application that lets its customers access coupons they can scan at cash registers to save on environmentally friendly items.
The British Dialaphone blog wrote up a trend story on the news, explaining how the application is better for advertisers and consumers:
Mobile coupons are increasingly popular for a number of reasons. They are more efficient than printable coupons for both the customer and the advertiser. Customers like them because they don't have to carry handfuls of coupons around with them anymore. Advertisers like them because they cost less to create plus they can be targeted to specific users much more easily than printed coupons can. Advertisers can use T-Mobile's new Green Perks program to create coupons through the site; they can market almost anything as long as it has an eco-friendly slant to it.
The upshot is by clipping coupons all these years, you were destroying your grandkids' futures. Of course, you're also doing so by charging up your cell phone every night, so whatever.
T-Mobile Adds Coupons to Green Mobile Aps [Dialaphone]
(Photo: Crawfishpie)
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Comments:
Yay more greenwashing!
Perhaps we should use the sun to charge our phones?
Perhaps we should find a more effective way to store electricity?
Then again, this whole internets thing is using electricity.
[technology.timesonline.co.uk]
So, no matter what, we're fucked when it comes to being environmentally friendly. Thanks T-Mobile, I blame you.
Ayiyi my fiancée JUST bought a Motorola Renew about a week ago. Now, they offer incentives. le sigh.
And mobile coupons allow the marketing and data mining companies to follow you oh so much closer...
And their "paperless billing program" still hasn't reduced the cost of the "government regulatory recovery fee" that all phone companies seem to charge...
@TuxRug: You usually have a 30 day "I'm not happy with this phone" period. You could try exercising it in a roundabout way by "threatening" to swap phones unless they give you the incentive.
I assume in order to download the application to get these coupons, you have to have a phone that allows you to download programs/applications. I have been with T-Mobile for about 6 years and not ONE phone of mine has been able to download programs, including the $400 Sidekick 2009 I just bought or the $200 Sidekick LX I just got rid of.
@nikkimarie918: Have you considered the benefits of a non-Sidekick phone? the myTouch will let you download applications...
And some retailers may still seize the opportunity to refuse non-traditional coupons anyway.
Marketers who don't have to spend as much money printing out coupons - WIN
Consumers happy that less paper is wasted - WIN
Retailers "saving" a bundle not taking in legit coupons - WIN
@nikkimarie918: Or how about ditching T-Mobile and their lame phones (G1? come on. myTouch? getting better, but get rid of the damn chin!) and get a Palm Pre. :)
Even an iPhone is better.
@Cocoa Vanilla: Perhaps some of us want better reliability than Sprint or better calling plans than AT&T.
Also, mobile coupons allow the company to cut costs as they no longer have to buy as much paper & printing services.