Read Chris Anderson's Book 'Free' For Free
Chris Anderson, editor in chief of Wired and author of The Long Tail, has published a new book that looks at something of interest to Consumerist: the trend of content and services to slide toward free, especially in the digital world. It's pretty light reading and an interesting look at economics in the digital marketplace in particular—and for now, at least, it's available in multiple formats for free.
As one would expect, Anderson is making sure anyone who wants to read the book for free has some way to do so, although most of them are limited time offers. (This is, in fact, one of the ways he suggests taking advantage of "free" to generate revenue later.)
Here are some of the current ways you can grab a copy for yourself. Sadly, every text format is in some way restricted, either through DRM or format choice. Still, it is free if you'd like to read it.
Text Versions
Google Books - web-based, will go away sometime in early August
Amazon Kindle Store - free offer ends tomorrow, July 22nd
Sony Reader eBookstore - free offer ends tomorrow, July 22nd
Shortcovers - web-based, will go away sometime in early August
Scribd - duration of offer unknown
Chris Anderson notes in the comments on his website, "For those of you outside the US, local free versions will be determined by the publisher in each region. Please stay tuned." Also, "No plans for a PDF, at my publisher's request."
Audiobook Version
Apple iTunes - unabridged (note: you can create an iTunes account without a credit card, o foreign friends)
Wired - unabridged, both chapter-by-chapter streaming and full audiobook download, should work for readers not in U.S.
Audible
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Comments:
@Wendy Sloan: Exactly. Free-ish, I'd say. For a limited time.
Although I'd still say this is a "brave" move for a major publisher.
@Chris Walters: Though back in about 1998-2000 one of the Penguin divisions (Dutton, I think)offered a title free on the web--it was the sequel to two previously published books, which hadn't effectively recouped expenses, and they figured this would be an interesting experiment as well as a way to avoid print costs.
@floraposte: as well as a way to avoid print costs.
Ha ha, the new curse of the low-selling midlist author: being consigned to ebook only.
@gparlett: Though my bet is that he's not really doing it--I would be surprised (though interested) to hear that he's returning his advance, for instance. It's the publisher, Hyperion, who's doing this, in the sense of foregoing the conventional revenue stream for this experiment.
@Chris Walters: Yeah--and it was actually a bit of a political statement, because it was a translated book, and they traditionally struggle in this American market. The first two books were award-winners, but that wasn't enough to boost them into profitability when fighting against the "furrin book" problem. So they cut their losses, made a point, and got the end of the saga out to readers. (Hmm. Looks like somebody's trying to sell a printout on Amazon as a paperback, for a ruinous price.)
@gparlett: I didn't know that. What was their marketing strategy: buy this about giving free things?
As soon as I saw this I wanted to do a piece on it, but then it dawned on me the absurdity of it since I work at an online newspaper that's not free.
If you read that book, be sure to also consider Malcolm Gladwell's rebuttal of it:
Chris Anderson has got it all wrong. Free is dying. Major websites are on the verge of erecting paywalls.
Unfortunately, your time is probably not free. If you spend hours reading this twaddle, how much does that cost you when you could have been doing something productive instead?
Note that Anderson states that the book doesn't really tell you the whole story, and to get that, you have to hire him for an expensive speaking gig. So why bother reading the book at all if it's merely an incomplete advertisement for something else?
[www.nytimes.com]
@Funklord: Well, if you wanted to read it in the first place, then obviously, it wasn't a waste of time.
@Quill2006: If you download the Sony Software (sucks, I know) it does say it lets you read on the computer.
@Chris H: Thanks, that's an interesting piece, and it touches on some of the questions I had. It sounds a little like "We'll give it away, but we'll get our profits back from volume."
@Chris H: Cool, thanks for the link.
(I'm reading one of Gladwell's books now per a friend's recommendation.)
I love all the misguided comments here! Free (the Book) is about how to implement "Free" (The sum) into this modern world's business model.
The gist of it is the following:
- Free can be used to bring in sales.
- Offering alternative "paid" models only works if there is extra value added to the original work. (IE, buying a paperback/hardcover because now the text is a tangible item.)
- When the "essence" of an item cannot be found at a good price (songs, books, news, pictures, whatever) a digital version will surely take it's place for a better price. (ie, cheaper until it's free).
The thing is that there is obvious work behind many of the things we take for granted everyday, but how much does it cost or should it cost? Popular sites (CNN for example) keep building and destroying their pay-walls as they try to find that right balance between free and a premium. MP3s have shown that music is not and will not die, but everyone will have a price to a song in some sort. This artist is not worth the Price of a CD to you, but surely he's worth the price of Special Edition Mint Vinyl to someone else. So go ahead and enjoy your free, and make sure to give respect where respect is due, since that's usually the price most people would want in return.
@Alexander Calderon: As somebody who makes a living generating digitized intellectual content, I can assure you that I'll skip the respect but insist on the cash.
@Wombatish: Ah! Ok, thanks. If only I didn't have to download ANOTHER program. I can understand the publisher's dislike of .pdf in some ways, though.
@floraposte: That depends mostly on what is it you're offering and at what quality. I'm sure Rick Ashley would like money too from every rickroll video/reference, but the popularity has brought him back into relevance again. (and money from his new fans for ever 100 or 1000 that rage when they get rickrolled.)
Likewise, most digital artists would rather play the Creative Commons card to get their work out there. Respect (by keeping word of the CC) can and will lead to a possible business/sale (commissioned work for example) of a good artist.
It's worth noting that Free has also been slammed for including plagiarized segments from a variety of Internet sources. In some cases Anderson even lifted Wikipedia pages and pasted them into the book, which in my opinion takes plagiarism to a whole new level.
James Frey must be so pissed.
@Chris H: Where? Name one non-porn, non-dating website that a majority of Americans use daily or that was previously free but has now successfully transitioned to a pay model instead of an advertising model?
Facebook? Twitter? Search? Streaming Music? News? Where are all these subscription-based sites?
Anderson may not make a perfect argument for "free", but that doesn't mean that "pay" is the future or that "free" is dead.
@Haggie1: Wall Street Journal transitioned to a partially-subscription based service. I love WSJ, and were it not for some expensive purchases looming in the near future, would subscribe right now.
It's much harder for something like NY Times or Washington Post to transition to a paid subscription-based website, but it could be done because both newspapers have a very loyal fanbase. It would be harder for a smaller newspaper to do so.
@Alexander Calderon: It's Astley!
And though he may be "relevant," I doubt he's seeing any more money.












Sadly, every text format is in some way restricted, either through DRM or format choice.
so it's not THAT free.