Microsoft "Laptop Hunters" Ads Changed To Omit Apple Prices
Microsoft has changed their latest "Laptop Hunters" ad after a complaint from Apple that the Mac prices cited in the ads are misleading and MacBook Pro have been lowered since the ads were produced. The cheapest model with a 15" screen only costs $1700 now, not $2000.
The latest spot, featuring a law student in need of a laptop, mentions the premium prices paid for Macs, but doesn't mention any specific numbers.
In the original version, Lauren at one point comes upon an Apple computer and declares: "This Mac is $2,000, and that's before adding anything."
"Why would you pay twice the price?" asks Lauren's mom. "I wouldn't," says Lauren, who ends up leaving with a $972 Dell laptop.
In the latest version of the ad, that portion has been edited out. The original ad has been removed from YouTube and other sites by Microsoft, and replaced with a version in which Lauren doesn't talk about how much the Mac costs, but she does say: "It seems like you're paying a lot for the brand."
Good. Now that they've ended the legal quibbling, we can get back to our regular business of impassioned, fruitless debate about which operating system is superior.
Microsoft Changes 'Laptop Hunters' Ad After Apple Complains [Advertising Age]
After Apple legal threats, Microsoft quietly changes ads [AppleInsider]
PREVIOUSLY: Apple Tried To End Microsoft's Laptop Hunters Television Commercials
(Photo: Erik Charlton)
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Comments:
I actually like these commercials. Of course I'm laughing more at the people than anything else.
But they are true, just as much as the I'm a Mac/I'm a PC ads are. PC's do get more viruses, but Macs are generally 2x the price. These commercials though are aimed at the people who don't do research though. The Mac's are smaller and have slightly nicer components, and are stylish, but most people just need that $500 HP that they buy.
Just all depends on what you do with it.
The argument of Apple vs. Microsoft is more irritating than Chevy vs. Ford vs. GM, or whatever other misguided and blatantly stupid brand loyalty wars have gone on over the years. If it works for you: great.
Made on a Mac? Assembled on an Asus? Shaped on a Sony? I don't give a fuck. Get a life, nerds.
@wcnghj: I'm pretty sure someone said the paperwork they sign says Macs aren't a "PC" for purposes of the commercial.
But they look at them like they are.
Micro$oft is all lies. I have an iMac and I've never been happier.
@Hate_Brian_Club_I'mNotOnlyThePresidentI'mAClient:
That's what I saw about that as well. I just broke my girlfriend from her Sony Fetish. I showed her a better TV for the same price as the Sony and she finally agreed.
@post_break: I can get 5+ true hours of use on my Toshiba laptop with a 9-cell battery. Laptop was $650.
@albear: the prices were off by $300 (700 for the lowest MacBook Pro now). you don't think that's worth correcting in national advertising? their issue was with the price, which was being presented inaccurately.
As someone who uses Apple products and likes them, I have to thank Microsoft for the ads. They brought attention to the relatively high price for Apple notebooks and Apple has had to lower their prices. That's great for Apple customers. Apple fanboys on the other hand were completely pissed about the ads because in their mind, Apple can do no wrong.
@wcnghj:
But for $1199 you can generally get a faster or larger Microsoft based laptop. That might be why they (participant) choose them other than for the purpose of the commercial.
BTW I'm not a proponent of either type. Mac is a brand as far as im concerned and is just a small expensive flashy PC.
@coren: I think it's mostly because the MS ads don't actually say anything about the computer except that it's too pretty and too expensive with no real comparison of capabilities....at least the Mac vs PC ads pretend to compare real things.
@anonymousmonk: Firstly, there was no legal issue. Apple called Microsoft and whined. Secondly, The new so-called 'MacBook Pro' goes for $1199 and up; not $700.
The 13" 'MacBook Pro' was simply called an Aluminum MacBook back when Apple first announced it. After these ads were running for a while Apple changed that Macbook's name to a MacBook Pro, when there's nothing Pro about it, so they could try to justify this request.
@albear: The art of it is in doing it vaguely enough that it makes the other person look bad, AND you cannot prove anything to the contrary.
Apple says windows machines get viruses and freeze. Well, all they have to do is get some examples, and MS cant touch them. If you say something sells for 2000 and it sells for 1700, the claim can be proven to be false (does not matter if you are just splitting hairs there).
@AreYouConfusedYet?HowAboutNow?:
Really? You're using "$" for S. How juvenile. It's not like you own or work for Apple. Why delude yourself into thinking they're some morally superior underdog?
@anonymousmonk: I mean, they were correct for the first month they were on the air. Still, it's worth correcting, but doesn't change the point that with the budget of the characters in the commercial, the Macs were not legitimate options.
@Ratty: I feel so dumb for allowing myself to be lured into this by a stupid comment but really? Battery life? You'll find many people who will have disparate experiences with the battery life on your same computer. That's not even going into the fact that you'll find that many pcs will give you the same battery life.
I feel so silly for taking part in this.
@legotech: Well from the commercials I've seen, it's not about capabilities and more about cost - in which case a PC beats a mac every time.
@socalrob: The real difference is the OS. I'll take UNIX/Linux over Windows any day. The architecture is better, and inherently more stable.
And Mac OS has much more reasonable system requirements than Vista and 7.
@MostlyHarmless: And now the obligatory "Can't everyone just use free software? I mean, I compiled my own OS at home and it's 10x better!"
@MostlyHarmless: Now I know why Macs lack that smoky flavor I so desire. Ipods, on the other hand...[consumerist.com]
@I Love New Jersey: And isn't OS whatever a hundred bucks anyway? Why would you pay twice the price of a several hundred dollar laptop to get an OS that costs a fraction of that?
"A powerful cause of dissonance is an idea in conflict with a fundamental element of the self-concept, such as "I am a good person" or "I made the right decision." The anxiety that comes with the possibility of having made a bad decision can lead to rationalization, the tendency to create additional reasons or justifications to support one's choices. A person who just spent too much money on a new car might decide that the new vehicle is much less likely to break down than his or her old car. This belief may or may not be true, but it would likely reduce dissonance and make the person feel better. Dissonance can also lead to confirmation bias, the denial of disconfirming evidence, and other ego defense mechanisms."
@blacketj913:
Put them back in, but don't adjust them...
Just put a disclaimer on the commercial in fine print saying
"All prices were valid and accurate at time of filming, and reflected retail pricing of the specific store not necessarily current MSRP."
@MostlyHarmless: "they do not BBQ them with tartar sauce."
Ewwww tartar sauce on barbecue?
-Do not want!-
Macs are expensive as hell, especially considering you can break most of them over your knee, and have high defect rates. Plus, their owners have zero sense of depreciation. I'm surprised a used Mac doesn't actually cost more than a new one, but I guess reality must set in a little, even in the Cult of the Apple. Hail Eris, I mean Jobs.
I use windows, and I've never had any stability issues. But then again, I'm not a moron who downloads "free porn!" and cutesy cursors & clicks on every flashy ad. I use free antivirus & antispyware software & I've never had any issues.
Anyone can keep Windows running optimally with very simple measures. It's not that hard. You don't need to spend thousands of dollars to have a stable computer.




















Until Apple complains about "brand" names and cost. Then again you could can the same thing about Microsoft and even several other companies.