Jewel-Osco Resorts To Sarcasm
We know times are tough for retailers as well as consumers, but Chicago chain Jewel-Osco seems to be resorting to sarcasm instead of discounts.
Zach says:
I was shopping at my local (Chicago, IL) Jewel-Osco this past Friday when I came upon this gem. Not being a very discerning wine drinker I was looking for something inexpensive and already chilled to bring home to my girlfriend. Imagine my surprise when I saw what "Big Relief" Jewel-Osco had in store for me! Needless to say I passed over this deeply discounted bottle of wine and settled for something more in my price range.
I'd say this price tag pretty much sums up the Jewel-Osco shopping experience as I remember it. You know, there are a lot of things I miss about home now that I live in Brooklyn, but you'll be shocked to discover that "coming with to the Jewels" isn't one of them.

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Comments:
@fantomesq: Clearly the signs are being put up by robots. Probably all like Marvin from Hitchhiker's Guide.
@Shappie: They could have a rule in place that they must put the sign up, no matter what. Even if the sale is $0.00, if the computer says it's on sale, it must have a sale sign.
@ophmarketing: A series of sequential grunts, a nod, and an outstretched pointing hand is usually all it takes.
@joe18521: Simply said that the human part of the equation - the clerk - should have caught this and that it was a simple database error. A snarky comment got me disemvoweled...
@fantomesq: Hmmm. Seems like a little oversensitive disemvoweling. I didn't find the comment to be either offensive or interesting. I guess pointing out the glaringly obvious is now disemvowelworthy.
@ophmarketing: I was born in the greater Chicagoland area, and "come with" was one of the few idioms that carried over to PA Dutch country. "Wanna ride bike?" and "The bread is all" (meaning gone) and "hair" being a "them" rather than an "it" were all mystifying, though.
@ophmarketing: I didn't know until I went to college in NYC.
I had three girls from NJ look at me puzzled when I said "I'm going downstairs to get some pop, yous guys wanna come wit?"
(I also didn't know that the *pronunciation* of God in "We're on a mission from God" was part of the joke... how else would you say it?)
@Homerjay here for OxyClean!: It was probably the trailing "nothing to see here - move along."
I've always hated that phrase. :V
We always shopped at Da Jewels and my mother would have us kids come with.
I'm also surprised about the come with thing - it's just what I grew up hearing and thus saying. No one has sniped me on the come with thing in the other cities I've lived in, so it must not be as strange sounding as other cities' quirky terms...
@Shappie: If it's in a flyer, they probably have to have the sign up so people realize that it's an advertised product. Sure it looks stupid, but for people looking for products specifically in the flyer, they just need to look for the big yellow tag. It also has the added bonus of you know, telling them they aren't actually going to save anything over the regular price.
@ophmarketing: "I'm going to (place), want to come?" or "Want to [go|come] with me?" is what I normally hear in NY and NJ. That is, people around here don't add the "with" part unless it's followed by "me" or "us."
@fantomesq: Pretty patheric disemvoweling, Consumerist. If you don't agree with the commenter, then they must be disemvoweled!
I lived in Chicago land from age 0 to 24 and I NEVER heard anyone refer to it as "The Jewels". EVER.
Now "come with", that's common, but only at the end of a sentence. Nobody says "want to come with to the store?"
And Jewel usually beat Dominick's in price, at least until Safeway took over Dominick's and made them semi-competitive.
@Mr_D: My Jewel (in Elgin) is doing the same thing. Even so, they're priced higher than Meijer on most things. It really just demonstrates how much they were gouging us before.
@ TaitVibius - so true! It's such a joke - Meijer's full pound is the same price as Jewel's half for Land O'Lakes cheese alone.
Another rude aspect of this so-called big relief price cut is that the signage makes it very clear that this is temporary, as in, "As soon as the economy perks up, we'll go right back to gouging your wallet!" As you can see, the date printed on the sticker is November, so cheer up! According to the wise people at Supervalu, we'll be back in black by Thanksgiving, paying top dollar for that frozen turkey.
@Galactica: Yeah, it was probably the snark at the end what done him in, rather than the rest of the comment, which by all accounts wasn't all that bad...
@ophmarketing: I didn't realize "come with" was a regional thing either. Everybody I've ever known always says "Wanna come with?" when they ask if I want to go somewhere with them. I always assumed it was a shortening of "come with me".
Regional differences are fascinating. According to my friend in Canada, I pronounce the word "Stamps" in a hilarious way, and I can't for the life of me figure out how I say it any differently than they do.
@TheSpatulaOfLove: I always get real self-conscious when someone points out some colloquial thing I say or goes "Are you from the midwest?" when I say something regional. I never thought I had any sort of distinguishing accent and then when I get weird looks I get all nervous that every word that comes out of my mouth is wrong.
I don't say "warsh" though. My fiance's dad does, though, and it's like nails on a chalkboard. "We're gonna go to Warshington, wanna come with?"
@lannister80: I haven't heard "the Jewels" either, but the extraneous "s" is really common in the Midwest ("Nordstrom's," "Barnes and Nobles," "Meijer's"), as is putting "the" in front of the name (I still go to "the Osco"). I suspect that those two just started to converge.
@Shappie: They might not read every single word on the sticker. They probably had a lot to put up, so maybe they just looked at the UPC on the sticker, the UPC and the shelf, stuck it, then moved on. Their job is not to proofread the ads, their job is just to stick them up.
In our area, the same company that owns Jewel (Supervalu) owns the local Shaw's chain. They put items at prices higher than their competitors on their sale flyers as some big deal. The products then sit there unsold and they keep closing down stores when they throw their hands in the air and can't fiqure out why people are not shopping their stores. (eye roll)
I see Supervalu uses the same superior logic to run their other chains too!
@lannister80: Yeah it's for sure just Jewel (or Jewel Osco). Maybe we should call it "The JO" (pronounced "Joe"), who knows it might catch on.
@korybing: I didn't realize it either. I've heard it a lot in Philly and northern NJ, but maybe those people were Chicago-area transplants? I'm also pretty sure a friend of mine from Boston says the same thing. I'm not sure if I like it or not, but it seems to be spreading.
@oneandone: I've never heard anyone use it the way it was used in the above article, and I think if I DID I wouldn't like it. I've only ever heard it on the end of a sentence. If I heard people slappin' it down in the middle of a sentence I think I would have noticed it long ago. But as it is I never even thought about it before now.




















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