Lol the ad is more humourous than nasty.

Personally, I found the ads of guys and women sloppily eating messy sandwhiches with mayo squirting out onto their legs, loud slobbering sounds, food all over their face, engorging bites the size of a child's fist to be extremely unenticing.

Boddie-Noell Enterprises used to be the company that owned Hardees, before the Carl's Jr. people purchased it and made the cheeseburgers not suck.

What an A-hole!

Bisticles.

The single greatest word to come out of those commercials. I'll admit, my juvenile sense of humor can not stop cackling every time I hear that in the "biscuit holes" commercials. The reaction of the old guy hear "bisticles" was priceless. Truly priceless.

Yay for the Hardee's post right before lunch. Man, I want a thickburger!

They are doing the parent company a great favor by not running these ads that were apparently written and produced by 8th grade boys. Listen - From a business perspective ,all you have to sell is your image with customers. These stupid ads didn't bring in any new customers. At best ,they provided some cheap giggles among the immature viewers that thought them funny.

Finally ,we see a business that has some common sense and said that they are not going to risk their brand equity for a here today/gone tomorrow product that is not central to their business.

Those commercials are really funny. I think someone needs to get a sense of humor. Life is too short to get pissy over some REALLY funny television ads.

@Snarkysnake: I think the mentality of Carl's Jr can be summarized by their role participation in the movie Idiocracy.

"Carl's Jr. !@#$ you, I'm eatin'!"

As a corporation they seem to have a sense of humor, both mature and immature, all depending on the situation. Is it low brow humor? Perhaps, but it still doesn't make it less funny in the now. They can cater to many different audiences at once.

here here!

@Snarkysnake:

People said the same thing about fourth meal. Now everyone says fourth meal. People like you would probably prefer the a holes anyways.

i think it's worth noting that from the article i read:
[www.newsobserver.com]
the ad spots are only running after 9pm anyway.
no, i don't think they are especially funny anyway, but the parents television council probably should also be paying attention to the ages of kids up that late to watch tv.

Hi-Larious! On another note, I think part of the reason so many fast food restaurants are so crappy is because one man can own 350 of them. There is little incentive to make sure each store is nice and run properly. This is why I like Chic-Fil-A--I recall reading that most franchisees can only own one location, two under limited circumstances.

Enough is enough when it comes to some of these raunchy ads. I'm not a prude but after a while I just can't see a point to them, from the Quiznos put it in me ads, to the Spongebob Squarebutts BK ads marketing to who, using a childrens cartoon? Can't compaines just sell a product based on what it is and not what can be done to it?

How about how smart it is to make a commercial that they will have to pay very little to air (cause many won't run the spot) and yet it gets tons of views by becoming viral online?

@jvandub: "everyone"? I've never heard ANYONE say that.

@jvandub: what is fourth meal?

@bigd7387: Comment sounds a little prudish to me. The add worked--people are talking about it.

@catastrophegirl - sometimes makes typos and doesn't care: Clearly you don't know the history of the PTC. They came to light in '99 when they started a campaign against the, then, WWF and got their shit wrecked in court (though settled out) for 3.5 mil when their campaign was nothing but slander. They're a right wing advocacy group that should be nuked from orbit.

@Jason Faulkner: Hardees made roast beef sandwiches before Carl's Jr. bought them, not burgers.

I have read that about 10% of consumers prefer the A hole.

@jvandub: Nobody says it because it doesn't exist.

Oh boo-hoo. Cry me a river PTC. I had the pleasure of having speaking to someone on the phone from the PTC when I was a journalist many moons ago. Bunch of low-life stiffs who think they're the morality police.

If you can't laugh at yourself (and trust me, the PTC can't laugh at themselves), then you're taking life too seriously.

Honestly, bad move. This is a perfect ad for Comedy Central / Cartoon network in the evening. beats the pants off of the GGW ads at least.

@catastrophegirl - sometimes makes typos and doesn't care:

It's summer break, 9 pm isn't that late and as long as I don't have to explain this shot to my 8 year old I'm a happy Mom

@Geekmom: "not burgers"

WHA? No way.

"Hardee's Jet-Service Charco-Broiled Hamburgers" has been a burger joint since opening in 1960. Just google it and look at some of their ads from the 60's + 70's.

Wikipedia confirms that in the '80's they tried to improve their market share by advertising roast beef sandwiches, but I'd never heard of that. But they also sold Roy Rogers fried chicken too. Would you say Hardee's was a chicken restaurant?

I ate many (old, gross) Hardee's burgers as a child growing up in the midwest, and had many friends who worked in their restaurants. They were purchased by Carl's Jr parent CKE in 1997, well after I had graduated high school. Jason's right - the cheeseburgers are much better now.

Yeah - bad move - when I think of that chain I think of bad food that is not nearly worth the money served in rundown places. A bit of humor would atleast put that place on the map - otherwise it is just a place I won't go unless I check about 20 other places first and find them all closed....

@Geekmom: Hardee's has made burgers for decades. "Hurry on down to Hardee's, where the burgers are broiled not fried."

@jvandub:

I've never heard anyone say that either lol. Then again, I'm 34 and go to bed at 11pm.

I applaud Mr. Boddie and I Support him in this refusing to air silly immature Brand tarnishing marketing. This trend of pushing the envelope needs to STOP. LETS BRING ADULTHOOD back to AD's and the TV's people.

@travisw: I think an ad can both work and be distasteful, though.

@Eyebrows McGee (now with more baby!): We say it every friday night as we leave the bars and before we go home.

Usually our fourth meal is waffle house or huddle house rather than taco bell, though.

@tgrwillki: Never heard of that either.

@Ratty: I'd like to beat the pants off of some of those GGW's myself. :D

@Geekmom: Yep, worked at a hardees when they had them in Michigan (I think we still have one somewhere in the state), and we made burgers.

I for one, loved the doubles, but mostly because I made them myself.

@Geekmom: zuhwha? So, all those glorious mushroom and swiss burgers I ate when I was in the single digits weren't really there?

@iMike: Yeah, but the ladies don't, so that 10% is left in the cold.

@Preyfar: Is that what he says? I thought it was "biscuitles".

@tgrwillki:
Thanks for clearing that up. I couldn't figure out what the heck a fourth meal meant. Of course, I only eat one meal a day, so four would be insane.

@Preyfar: Oh, right you are. it is Bisticles.

Good for the franchisee. Humor in advertising is a good thing, but not this kind of juvenile vulgarity.

Hardee's clearly needs a new advertising manager -- and ad agency.

@tgrwillki: Man I miss that waffle house. I've had so many fourth meals (rather 0th meals) there when going back home after wrapping up projects.
[Assuming you are talking about the one on Tiger Blvd.]

@iMike: Clearly they did not poll any males.

@Saboth:

I can't stand those sloppy eater ads. They make me want to puke.

@Matthew Ballantine-Patton:

They make little ham n cheese sammishes too. In college, we LIVED on those $1 hot ham n cheese things. They were cheap and good.

@Preyfar:

Dammit, that movie is STILL sitting on my coffee table. Must. Watch.

@Snarkysnake: So the "7up yours!" commercials in the 90s weren't effective? The "what's better, 7up or bile" commercials weren't effective? The Jack in the Box commercials bashing vegetarians weren't effective? The numerous other commercials out there that are "juvenile" and written by "8th graders" weren't effective at all?

It pains me when people bitch about some risky humor. Take the stick out of your ass and live a little.

@Thassodar:

Sorry ,old chap ,but I don't remember any of those specific commercials that you name , so I cannot comment directly.

As to the second part of your missive about "taking the stick out of my ass" , I find that after hours of exhaustive searching (hours!) I can find no such device.

Further instruction would be most welcome.

@FrugalFreak: LETS BRING ADULTHOOD back to AD's and the TV's people.

Are you "that guy" who gets upset when someone in your office tells a poop joke? I bet you even pretend not to notice if someone farts.

@Saboth: I am totally with you on that, the chewing and slurping sounds were sickening.