Blue Redbox Experiencing A Severe Identity Crisis
Chris spotted this Blue Redbox at a Wal-Mart. Poor, confused box.
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Comments:
Wish that meant they were Blu-Rays.... for $1
That's the best looking skimmer I've ever seen!
@hillsrovey: They do have some Blu-rays available to rent for $1. Most are still regular DVDs though.
@Mooshie:
LOL. This is a new type of skimmer. An actual man sits inside the machine, waiting for you to swipe your card. Once swiped, he uses a laptop computer to order merchandise.
"Bluebox" is a bit too close to being a homonym for my tastes.
I just saw one at my Walmart today too, it was just installed and rather confusing, I almost missed that it was Redbox. At least there is now one closer to my house.
Is this a recycling of their (possibly failed) game return kiosks?
Obviously it's blue because Target's main color is red, and Walmart's main color is blue. They don't want something that reminds people of Target in their store.
@panzerschreck1: "The Consumerist empowers consumers by informing and entertaining them about the top consumer issues of the day."
Explain how this article fits into that.
At least it matches Wal-mart's depressing decor and colour scheme.
I enjoy the fact that the box has it's own "being" as it clearly says "hablo espanol" or "I speak Spanish". I just find it funny that the box can refer to itself as "I".
How racially insensitive can you be??? Just because this box's skin is blue doesn't mean it's any less of a Redbox.
"Indentity?" Or "Identity".
PS - I don't know if I'd tag that as a "branding fail" - People aren't going to miss that kiosk, and I'm willing to bet the line to use it will be equally long whether it is red or blue.
@GC: I would think it's plausible, especially all those stories circulating around how Wal-Mart forces their suppliers to provide cheaper goods...maybe this is just taking it one step further
@mistifi: Hahahahahaha this made my day, mainly because I griped to my boyfriend about the same thing last week when we stopped at a Redbox. It should be "Se habla espanol"!!!
Redbox boxes need to change to be more useful: Two sides one for returns and one for checkouts. That way the people who need 30 seconds to give back a disc to have to wait for the shleps to take half an hour to make a choice after flipping through all the titles available....
Breadbox?
@kwjayhawk: Yes, I think that would be a great idea. Because if "Paul Blart" isn't there the first time you flip through, it's not going to be there the 20 other times you flip through.
I noticed this the other day at the new Walmart where I live (this is one of the stores with the new layout, bright color scheme, etc.) where everything has that blue color. I kind of laughed at it too.
Maybe it's trying to attract new customers
"hey honey look it says Redbox but it's Blue"
"what that can't be lets go check it out"
It's like when I made a redbox ( [www.phonelosers.org] ) and my ex-g/f(well, girlfriend at the time) said, "But it's not red!"
@MooseOfReason: You mean his hypocritical age-old cliche opinion which provides no value whatsoever and only serves to be an annoyance in every single thread it's repeated in? How dare someone mock it!
I noticed one of these where I live. It's also at a Wal-Mart.
@chocobo: Only some locations have Blu-ray, most still do not, plus you can't reserve or search for them online. My Wal-Mart recently got remodeled and now is blue like in the picture, but sadly I checked and still no Blu-ray.
how newsworthy