In a schoolyard bully battle royale, Microsoft and Yahoo are joining forces to target Google, with the aim of relieving the company of its search engine dominance.
Kara Swisher has the story on her Wall Street Journal BoomTown blog:
Sources said Microsoft search technology will be used on Yahoo sites, although it is not clear if it will be branded as “powered by Bing”–Microsoft’s handsome and innovative new search offering–or not.
In addition, sources said Yahoo would still sell search ads on its sites and on Bing too, although Microsoft’s AdCenter advertising sales technology will be underneath it.
Swisher writes that the gang-up is three years in the making. Who do you think will win out? The Google goliath or the Yahoo-Microsoft Voltron?
Microsoft-Yahoo Deal Struck–Will Be Announced Within Next 24 Hours [BoomTown]
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