Circa 1960s Ad: Sugar Prevents Overeating

Last week, we wrote about how sugar isn’t any better than corn syrup when it comes to you health. But it turns out we were wrong. According to this old ad I just found, sugar is perfect for weight-watching: “That’s because sugar helps prevent you from overeating… with sugar in your diet, you’re happier with smaller portions of everything.”

Thank you Sugar Information, Inc. for setting the record straight!

Carrie McLaren & Jason Torchinsky are coeditors of Ad Nauseam: A Survivor’s Guide to American Consumer Culture. In previous lives, they worked together on the hopelessly obscure and now defunct Stay Free! magazine.