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PopChips: Turning Loyal Customers Into Cult-Like Snack Food Following

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If you're wondering how to build a cult-like following for your product, take some lessons from snack company Popchips. In this case, a small amount of free stuff went a very, very long way.

Karen wrote a quick e-mail to the company about how much she liked their product, expecting at most perhaps a coupon or two.

Recently I wrote into popchips, a new brand of potato chips I had the joy of trying several months ago. It was a simple letter, just saying thanks and how much I enjoyed their product. Within hours I got a personal response from the CEO, not only thanking me for my letter, but also offering to arrange an in person meeting with their NYC marketing manager so we could discuss any ideas I might have. As someone who was hoping for a coupon, I was flabbergasted. I just got out of meeting with Whitney, the marketing manager, who presented me with a huge box full of popchips bags and graciously offered to provide snacks and supplies to a weekly pub trivia night I host. And all I did was write a fan letter To say popchips knows how to care for their customers is an understatement. I just wanted to share with the world how wonderfully happy this company has made me.

Perhaps this attention was because Karen happens to live in New York, or that was just one heck of a fan e-mail she sent. Either way, that's how you turn happy customers into lots and lots of free publicity.

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125
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And they are damn good too

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One suggestion : KETCHUP CHIPS.

That is all.

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"Never fried, never baked"? Are they raw? Sun dried? I'm going to have to buy some to find out!

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Always very cool to see a company that "gets it".

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I'll have to give them a go if I see them... If a company's willing to go that far for a fan they deserve some support.

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It's working because now I'm curious about the product too. Plus, knowing that they were good to a customer makes me more prone to trying them even if they're slightly more expensive.

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I was going to try them today, but passed. Seeing this? I will pick them up on the way home.

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I almost bought a bag today but opted for something healthier...now I want to see what the hype is about.

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@shepd: Please keep Canadian inventions in Canada. We don't need ketchup and dill pickle chips in the USA.

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@kaceetheconsumer: Totally agree. Excellent word of mouth goes a long way.

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I found Popchips at my local store, never having heard of them, I picked them up, checked the nutrition label and I was surprised by how healthy they were (considering what they are.) I bought a bag and I was blown away by how good they are.

While on a chip high, I went to their site and sent them a short fan email not expecting anything in return other than a "thanks!" email. To my surprise I also got a personalized reply a couple of hours later asking me for my address to send me some coupons.

I replied with my address and a few days later I received several coupons for free bags, and more impressive, a handwritten note commenting on a couple personal details I had added on the email.

This company not only gets it, but their product is truly great.

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@ThinkerTDM: They use a pressure-heat combination, and then remove the pressure and "pop! a chip!"

Or at least, that's how the bag explains it.

I think I've seen them at Target.

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@kaceetheconsumer: Wow...and their website was able to quickly and easily tell me where I could buy it locally. I'm not sure my brain can handle this level of cluefullness.

I just told my husband to pick some up when he goes to that store tomorrow.

So there you have it: the OP just got them a sale.

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I don't even like potato chips but I'm definitely going to check these out on my way home today.

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@TinkishDelight: At the very least I'll pass them on to my sister who has 2 young boys and occasionally a youth soccer team to feed.

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Hearing about this makes me want to try these chips. Like others have commented - this kind of word of mouth advertising is easily worth the cost of the chips they are providing to Karen.

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... I think I might have to try this product. I have never heard of such a thing.

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HELLS YEAH. They sell them at the big box company I work for (I don't work the retail side). 20% employee discount here I coooooome lol.


I have to go to the store today anyway. I shall be picking up some Popchips!

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@davere: Seriously?


I am never eating Baked Lays again. Popchips for life, and I've not even tried them yet...

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Add me to the people who have been hypnotized by good service into contributing at least one purchase to their bottom line.

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@laserjobs: we already have the dill, now I want all dressed

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They gave some of these away for free at the NY 5 Borough Bike ride. I was very impressed.

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I used to adore Cape Cod jalepeno cheddar chips, which they discontinued. I wrote a letter asking if they were discontinued, and they sent a letter back saying they weren't discontinued with a 50 cent coupon. That's an example of how not to foster loyalty.

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If anyone needs these, it's us down here in the deep south, but alas no one has them here in Mobile, AL :(

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@laserjobs: Dill pickle & ketchup chips are already available in the USA.


popchips needs to get a buffalo wing & ranch chip in the mix.

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I might try them if I come across them, but they look to be kind of expensive. Amazon price is over $2 for a big ol' whopping 3 oz. bag (when you buy 12 bags).

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@laserjobs: we've had ketchup chips for a few years. one of the big companies makes them, i can't remember which but i'm thinking lay's

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@laserjobs:

...fine then. No insulin or light bulbs for you! :D

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@Rick Silver: Who cares about Cape Cod? We have Popchips!

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You know, they are like the Zappos of the chip world...

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@craptastico: check that, it's Herr's. they even have a tie in with heinz

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They need @Canino: nearly $3 a bag if you buy em in the grocery store.

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@Canino: I wonder if they have large bags that are more reasonable? I know a lot of small bags of chips are 99cents so $2 doesn't seem unreasonable for bad ass chips.

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These are goooooooooood eatin' (at least the BBBQ flavor is, haven't seen the others at my local Target).

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Now I gotta run to Target to see if I can find some.

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How long before Coke or Pepsi buys them and screws it all up?

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Hi all, This is Karen, the OP, and I just wanted to thank Consumerist and all you guys for your interest. As a jaded salty snack lover, popchips and their customer service have been incredible. I hope you all enjoy them as much as I have!

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@craptastico:

Yeah, I've had Herr's. They're nasty. Not at all a real Canadian ketchup potato chip experience.

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@edwardso: That they are. I've tried barbecue and salt/pepper, both were good. The salt/pepper was downright spicy, which is always welcome in my book.

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@shepd: Lime and Habanero Lime chips.

That is all.

Although, nothing's worse than Salt and Vinegar chips.

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@veg-o-matic: I HATE salt and vinegar. I love Dill, Cracked Pepper, Ketchup, and Worcestershire, though.

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@shepd: Anything Herr's might have done to botch ketchup chips is completely forgiven by me due to their Old Bay seasoning chips.

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@chazon64: They have them here in Florida.

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@shepd: Have you had Herr's Philly Cheesesteak Chips? Vomitrocious.

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and their Idea worked because it made this site and now i'm going to try some.

Brilliant!

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@davere: Southerners will tell you, Florida is only in the South by geography.

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They are also very delicious, and a whole big bag is only 360 calories.

nom nom nom.

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They were at this year's Five Boro Bike Tour, I tried every flavor, and must say it's all pretty good.