PopChips: Turning Loyal Customers Into Cult-Like Snack Food Following
If you're wondering how to build a cult-like following for your product, take some lessons from snack company Popchips. In this case, a small amount of free stuff went a very, very long way.
Karen wrote a quick e-mail to the company about how much she liked their product, expecting at most perhaps a coupon or two.
Recently I wrote into popchips, a new brand of potato chips I had the joy of trying several months ago. It was a simple letter, just saying thanks and how much I enjoyed their product. Within hours I got a personal response from the CEO, not only thanking me for my letter, but also offering to arrange an in person meeting with their NYC marketing manager so we could discuss any ideas I might have. As someone who was hoping for a coupon, I was flabbergasted. I just got out of meeting with Whitney, the marketing manager, who presented me with a huge box full of popchips bags and graciously offered to provide snacks and supplies to a weekly pub trivia night I host. And all I did was write a fan letter To say popchips knows how to care for their customers is an understatement. I just wanted to share with the world how wonderfully happy this company has made me.
Perhaps this attention was because Karen happens to live in New York, or that was just one heck of a fan e-mail she sent. Either way, that's how you turn happy customers into lots and lots of free publicity.
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Comments:
@shepd: Please keep Canadian inventions in Canada. We don't need ketchup and dill pickle chips in the USA.
I found Popchips at my local store, never having heard of them, I picked them up, checked the nutrition label and I was surprised by how healthy they were (considering what they are.) I bought a bag and I was blown away by how good they are.
While on a chip high, I went to their site and sent them a short fan email not expecting anything in return other than a "thanks!" email. To my surprise I also got a personalized reply a couple of hours later asking me for my address to send me some coupons.
I replied with my address and a few days later I received several coupons for free bags, and more impressive, a handwritten note commenting on a couple personal details I had added on the email.
This company not only gets it, but their product is truly great.
@ThinkerTDM: They use a pressure-heat combination, and then remove the pressure and "pop! a chip!"
Or at least, that's how the bag explains it.
I think I've seen them at Target.
@kaceetheconsumer: Wow...and their website was able to quickly and easily tell me where I could buy it locally. I'm not sure my brain can handle this level of cluefullness.
I just told my husband to pick some up when he goes to that store tomorrow.
So there you have it: the OP just got them a sale.
@TinkishDelight: At the very least I'll pass them on to my sister who has 2 young boys and occasionally a youth soccer team to feed.
@davere: Seriously?
I am never eating Baked Lays again. Popchips for life, and I've not even tried them yet...
@laserjobs: Dill pickle & ketchup chips are already available in the USA.
popchips needs to get a buffalo wing & ranch chip in the mix.
@laserjobs: we've had ketchup chips for a few years. one of the big companies makes them, i can't remember which but i'm thinking lay's
@Canino: I wonder if they have large bags that are more reasonable? I know a lot of small bags of chips are 99cents so $2 doesn't seem unreasonable for bad ass chips.
Yeah, I've had Herr's. They're nasty. Not at all a real Canadian ketchup potato chip experience.
@edwardso: That they are. I've tried barbecue and salt/pepper, both were good. The salt/pepper was downright spicy, which is always welcome in my book.
@shepd: Lime and Habanero Lime chips.
That is all.
Although, nothing's worse than Salt and Vinegar chips.
@veg-o-matic: I HATE salt and vinegar. I love Dill, Cracked Pepper, Ketchup, and Worcestershire, though.
@shepd: Anything Herr's might have done to botch ketchup chips is completely forgiven by me due to their Old Bay seasoning chips.



















And they are damn good too