More People Are Getting Their Food Straight From Farms
Farmers markets aren't just for dirty hippies anymore. Everyone's starting to catch on to food straight off the farm, according to a study by the U.S. Department of Agriculture's Agricultural Marketing Service.
From 1997 to 2007 direct-to-consumer farming shot up by 104.7 percent, outclassing 47.6 growth in total agriculture during the same period.
The food site The Packer writes:
"To me, what it shows is a recognition of value there is in having a relationship with a farmer," said Miller, who works for an advocacy group that represents farmers markets on state and federal levels.
"It's not just farmers markets, but also (community-supported agriculture), pick-your-own type of programs, that type of thing," said [Stacy] Miller, [executive director of the Martinsburg, W.V.-based Farmers Market Coalition]. "People are starting to recognize the health aspects and social implications. There's accountability in knowing where your food comes from … some inherent, built-in credibility and traceability.
"People just want to support agriculture in their communities. They're getting disillusioned with big industry that they've invested their trust in. That's also visible in the food chain. The model people have had faith in is not working. Direct marketing gives people much more power in the whole process."
By the way, if I'm choosing one farm to buy direct from, it's definitely Hickory Farms, home of cheese log yumminess.
Direct-to-consumer farm marketing growing rapidly [The Packer]
(Photo: saramarie)
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Comments:
I think the value in going to a farmer's market largely depends on where you live. Farmer's markets are a great option in Tennessee since there are a lot of local farmers who can get a higher profit margin from selling locally, while the cost to the consumer is still less. The produce is also way fresher too.
@leastcmplicated: Is it really that much cheaper though? The farm I went to was charging $5 a quart. I can usually get a pound of strawberries at the grocery store for $3.
@pecan 3.14159265: We have the same problem--love fresh produce, can't break away from work on weekdays. So a few years ago we decided to try a Community Supported Agriculture (CSA) subscription. Our pickups are on Tuesday 4-7pm. Three years later we are still members. There is also a Food Coop (The Food Conspiracy) in town that we shop at too.
I would love to buy from local farmers but they are god awful expensive.
Guy up the street is selling watermelons (small) for 6$ and large for 8-9$ They are 3.99 at the store. I understand the freshness and cost involved but at least match the local price (especially when you can see the stickers on the watermelons tsk tsk)
@pecan 3.14159265: True, though farms are most likely to dictate price if there is not another farm near by. On the other side of the coin, at my farmers market there are several people selling fruit and veggies so they are all competing for my money, which is great because it becomes a game of how low can you go. I can usually get a box of organic strawberries for under $5.
I joined a Coop because I wanted fresh vegetables and didn't have space in my condo for a full garden. The farmer's markets around here aren't as convenient but I do like helping out a particular farm.
I've been considering looking up local farms to see if there are any CSAs for pigs or chickens.
@pecan 3.14159265: Ouch! that is expensive! In my case, the farmers market is loads cheaper. Well, take strawberries, for my daughters birthday I made one of those cupcake cakes and she loves strawberries so i decided to slice them up all over the top and around the platter. so we went to the farmers market and got 6 qts for $11. the dried herbs come in 1/4lb or 1/2lb containers and depending on what it is, is usually between $0.75-$1. I guess it just depends on where you are?
@vdragonmpc: That's why you want a legit market. My FM vets all the sellers to make sure what you are getting is fresh and local. They also only allow sustainable farming which, yes, is more expensive.
@BreadBoy: @BreadBoy: @pecan 3.14159265:
yea thats weird too, our FM is open from 9-9 7 days a week. I dont know of a co-op near me, i should look that up
@pecan 3.14159265:
Find out if there are any CSA's near you. The farmer I buy from sets in a parking lot at a gas station every Tuesday at 7pm, which makes it easy for most of his customers to come pick up their share after work.
The nice thing about csa's for me is you don't have to figure out what to buy, you get what's in season that week and figure out how to cook it!
@cc82: I did look into some CSAs, but a small box of veggies is too much for just the two of us (and Mr. Pi doesn't like veggies as much) and we can't split it with anyone just yet. By the time we move (closer to some friends) we'd be able to, but then there's a farmer's market on the weekends so I don't think I'll even need a CSA.
Something to keep in mind also is that if you go to farms or farmers markets to avoid produce with pesticides, you're going for the wrong reasons - unless a farmer specifically says that he/she does not use pesticides, your produce may have the same stuff that produce in the grocery stores have. The only difference may be that the stuff you get directly off the farm won't have that waxy sheen like they put on apples at the store.
@pecan 3.14159265: yeah, the market near us is considerably more expensive than Costco for in-season fruit. And Costco carries marked organic stuff but at the market it's just their word about being organic.
When we do buy at the market -which is rare because the hours are insanely early on Saturday mornings and it's picked over before we're conscious - it's more for the benefits of being local ( ie freshness, picked ripe, less carbon used for teansportaion, etc) than for cost.
Plus even if there was a savings, the one here has tons of stuff being marketed at my kid that would eat up the savings and more if I wasn't such a mean and stingy mommy!
@socalrob: The victory garden phenomenon is already very popular again. Here is an interesting little article about the rising demand for seeds: [www.washingtonpost.com]
I love to buy food from farmer's markets and my school's food collective whenever possible. It's socially responsible and definitely forces me to eat better. A lot of the time their prices are competitive, but unfortunately there are some products I just can't afford to buy anywhere but the grocery store. $6 for a loaf of (amazing and hearty) bread? $3.50 for a dozen (cruelty-free, farm-fresh) eggs? Ouch.
Interested to hear from happy CSA customers, 'cause I joined a weekly CSA delivery (in DC) last summer and it just wasn't a good deal. For what we were paying, they really skimped on the quantity of veggies, IMO. Maybe I just had bad luck, but the thing is that the farm seemed really popular. As a country girl, I couldn't shake the feeling that the guy who ran the place was pulling a fast one on all these clueless urban dwellers. (Especially when I peeked in the back of his van one day and saw piles of delicious-looking squash sitting there while we were lining up to get our measly two tomatoes and a couple handfuls of basil.)
Now I just stick with the farmers' markets near my hood ... better deal cost-wise and we've got good ones all weekend long thru the summer.
@Princess Leela: Which farmers market do you go to? I've heard good things about Eastern Market, but I'm afraid that it's so busy it just gets picked over unless you're awake to greet the first metro car.
@pecan 3.14159265: I'm across town from Eastern Market, so it's not that convenient for me either ... I mostly hit the seasonal weekly ones. On Saturday mornings there are two nice little ones at 14th and U and in Mount Pleasant. Avoid the Sunday Dupont Circle market like the plague unless you want to be steamrolled by the stroller patrol.
A lot of the stores here (in Kansas) have stickers saying "Kansas Product" on things that are obviously grown around here (i.e. corn).
If we stopped subsidizing the transportation of ag products, we'd increase consumption of locally grown food.
And people who decided to move to the middle of the frickin' desert WHERE THERE IS NO WATER! (Phoenix, Vegas) can just eat cactus leaves and salt pork.
Our state farmer's market doesn't allow produce that wasn't grown within the state and the city market has a limit on the area in which it was grown. We can get local eggs, cheeses, meats and dairy products, too, which is nice. Prices are either close to or much lower than those at the grocery for food that's of much higher quality; we rarely buy produce anywhere else.
so something that us rural/suburban people have been doing forever (no joke) is now cool? come harvest time my mom has always bought fruits and veggies from the local farmstands...for a couple reasons A) it supports the community B) while the strawberries might be slightly more expensive, they don't go bad in 2 days resulting in you buying more strawberries
what's next, buying ice cream from the local dairy farmer? oh wait, we've done that in these parts for years as well...
i don't mean to be snarky, but there are certain areas of the country where people have been doing this not because it's trendy, economical, environmentally safe, etc but because it's the way of life
@pecan 3.14159265: Are you going to an agritainment farm? If it's like a U-Pick, you pay that kind of premium.
@Princess Leela: We loved our CSA. It was more food than we could possibly eat, too (and we had a half-share). She changed her drop-off points and we got our own backyard garden going, so we don't do that CSA anymore, but we were very happy with it.
I'm considering a local fruit-and-eggs CSA, but I'm not sure if it's worth the drive to the nearest drop-off point.
There's a local restaurant that buys just about everything from within 100 miles ( [online.wsj.com] -- try to ignore the incredibly rude and condescending tone), and we buy direct from like half those farms. We were amused when we went to June and saw all the farms listed that they buy from and we were like, "Oh, that's totally where WE get our chicken TOO!" We had a nice chat with the owner about all the farmers we turned out to know in common.
Some at the Farmer's Market, some you can just go out to the farm and pick stuff up or arrange to have them drop it off.
@Eyebrows McGee (now with more baby!): What was condescending about that article? I found it to be fairly interesting, even if most of the food they mentioned is outside my normal tastes.
Were you just trying to be trendy and take a dig at the WSJ or did you really find fault with the article?
@leastcmplicated: If there are ethnic stores around your area, try them out. My jaw drops at what common grocers charge for fresh basil, cilantro, etc., literally 10x what my local Asian place charges. The range is much larger, as well.
And my eyes well up with tears of sympathy for those who've not scoped out the salsa aisle in a bodega versus what they offer at the traditional supermarket. (And, oh my gawdz, are some of them hot. Even for me. Hot. It burns, it burns!)
@leastcmplicated: It depends.
Here in Hawaii, the eggs you buy at the farmer's market are twice as much (free range), but they are PREMIUM eggs. Crack one and fry it and you'll notice how great the consistency is and what great omelettes they make.
Everything else is either cheaper or the same, though.
@Robobot: Same here-I'll buy the good bread now and then as a treat, but most of the time it's square white for me.
@sponica: I don't know about you, but I live in the suburbs right now and it's a good hour away from the nearest farm. So it's really not feasible for some of us suburbanites to get to a farmstand, or to get to a farmers market (when inexplicably, they're all only open during normal business hours).
@socalrob: It's so easy to have a little urban garden bed or two and there's nothing like year round (at least in Florida) fresh herbs from the garden. I've been quite happy with my foray into gardening. Though it's definitely not cheap to get started. At least I know where my food came from and what it was sprayed with.
I don't bother with farmer's markets. Too expensive. For some reason it is cheaper to ship strawberries from California to Ontario than it is for me to buy them at the major (they even have special bus trips!) farmer's market here. And that goes for most everything there. We're not just talking pennies, we're talking half the price cheaper.
I could understand it if they were competing against, say, Chinese imports. But this is stuff grown in a place with some of the highest housing prices on this continent!
@pecan 3.14159265: We have a half share (a share is for a family of four) and I'm going to be down to a quarter share soon (long story). I did think about stopping my CSA deliveries altogether, but when I'm by myself I really need that incentive to eat healthier.
@farcedude: I got a humungoid, gigantous bottle gourd in my share this week. Now I'm going to have to go walk down the block and make friends with a random Pakistani so I can learn how to cook the thing. See, CSAs help you make friends!
@sponica: i don't mean to be snarky, but there are certain areas of the country where people have been doing this not because it's trendy, economical, environmentally safe, etc but because it's the way of life
Yeah, it's a good thing you aren't trying to be snarky, because I rule that mess. ;)
Anyway, I happen to live in the city, so you can take your superior earth-mama pose and stuff it up a pig.
@Shivved: "would have bypassed Peoria's grim downtown" -- it's not particularly grim, the downtown is fairly healthy. It's the manufacturing areas that are suffering.
"For those with disposable income, June is the only first-rate place between Chicago and Kansas City to spend it on dinner." -- demonstrably untrue
"That would have been true even in happier days for the economy, when Peoria was, despite the dramatic views of the Illinois from the bluff-top mansions on Grandview Drive, not exactly Paris on the prairie." -- no purpose but to make another dig about the backcountry hicks
"What Peoria has always had is a vast agricultural hinterland." "Hinterland" another deliberate choice to cast us as rubes.
The article that ran in the paper itself was actually quite a bit ruder and went much harder with the whole "Oh, lookit, there's REAL FOOD out here where them hicks live!" angle. It raised a lot of hackles -- including the restaurant owner's, who wasn't sure if he should do the "frame and hang on wall" thing because it alienated so much of his customer base. (The word "assholic" played a prominent role in the conversation we had with him about it, since it had run just a couple weeks before we ate there.)
(And since when is it trendy to take a dig at the WSJ? Maybe I live too far in the hinterlands to have picked up on that trend.)
I just find it super-awesome when certain coastal people who envision themselves as quite worldly but in fact suffer from an extreme level of provincialism have pre-emptively decided there's no civilization between New York and LA come out to the Midwest and then just write their preconceptions in a condescending, obnoxious way. At least the ones who are shocked -- SHOCKED! -- to discover we have things like the internet and minorities here took the 30 seconds to actually look around.
There was one article during the Obama campaign about how there was no "natural constituency" for Obama in Iowa because it was all white straight conservative uneducated people that made me actually grind my teeth it was so ignorant, stereotypical, and offensive. It ran in either the NYT or the WaPo, I forget which. And what state has gay marriage, New York and metro DC area? OH THAT'S RIGHT. THE BACKWARDS LAND OF IOWA.
Here is a great CSA (Community Supported Agriculture) Farm in Colorado:
@Trai_Dep: I second trying the Asian market. Fresh garlic cloves from the grocery store are $3 for a pack of 2. At the Asian grocery it's 5 cloves for $1.
@Princess Leela: That's unfortunate. I love my CSA. Last year I had half a share and it was more than enough. The only time I ever had quality issues was when I arrived at the very end of the pick-up time slot and got what was left over after everyone else picked up that day. The shares start out smaller at the beginning of the season but once summer is in full swing I look like a tree walking home. You should see if there is another CSA in the area that deals with a different farmer. I know there are at least 3 jut in my corner of Queens. I can't speak for the other CSA's but the one I am with has a "meet the farmer" day or days and has lots of information about the man and his farm.



















I went to a farm last month for some fresh strawberries. It was a lot of good work to get a few quarts, and it was really expensive. I probably won't by going back to spend a lot on strawberries, but I intend to go back for some veggies - in moderation, since they're charging a lot for them.
My only problem with farmer's markets in my area is that they're open only during regular business hours, which are 8 to 5. Hello? People work! They can't go to farmer's markets! So I'm stuck without a farmer's market until I move, and the one near my new residence is open on weekends.
How do you guys feel about Co Ops?